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it.tmall.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

it.tmall.com

Page Load Speed

43.1 sec in total

First Response

1.3 sec

Resources Loaded

37.9 sec

Page Rendered

3.8 sec

it.tmall.com screenshot

About Website

Visit it.tmall.com now to see the best up-to-date It Tmall content for China and also check out these interesting facts you probably never knew about it.tmall.com

淘宝, 店铺, 旺铺, i.t 官方旗舰店

Visit it.tmall.com

Key Findings

We analyzed It.tmall.com page load time and found that the first response time was 1.3 sec and then it took 41.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

it.tmall.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.8 s

0/100

25%

SI (Speed Index)

Value19.2 s

0/100

10%

TBT (Total Blocking Time)

Value280 ms

80/100

30%

CLS (Cumulative Layout Shift)

Value0.702

7/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

it.tmall.com

1347 ms

it.tmall.com

7278 ms

it.world.tmall.com

2243 ms

it.world.tmall.com

1780 ms

jump

6864 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original It.tmall.com, 35% (34 requests) were made to G.alicdn.com and 22% (21 requests) were made to Gdp.alicdn.com. The less responsive or slowest element that took the longest time to load (10.7 sec) relates to the external source Gskip.taobao.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (41%)

Content Size

3.2 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of It.tmall.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 156.5 kB

  • Original 178.3 kB
  • After minification 121.9 kB
  • After compression 21.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 56.4 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 156.5 kB or 88% of the original size.

Image Optimization

-10%

Potential reduce by 165.6 kB

  • Original 1.7 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. It Tmall images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 366.3 kB

  • Original 646.5 kB
  • After minification 646.5 kB
  • After compression 280.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 366.3 kB or 57% of the original size.

CSS Optimization

-87%

Potential reduce by 631.2 kB

  • Original 724.7 kB
  • After minification 710.2 kB
  • After compression 93.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. It.tmall.com needs all CSS files to be minified and compressed as it can save up to 631.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (63%)

Requests Now

81

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of It Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

it.tmall.com

it.tmall.com

1347 ms

it.tmall.com

it.tmall.com

7278 ms

it.world.tmall.com

it.world.tmall.com

2243 ms

it.world.tmall.com

it.world.tmall.com

1780 ms

jump

jump

6864 ms

add

add

1706 ms

it.world.tmall.com

it.world.tmall.com

509 ms

it.world.tmall.com

it.world.tmall.com

486 ms

it.world.tmall.com

it.world.tmall.com

526 ms

it.world.tmall.com

it.world.tmall.com

957 ms

global-min.css

global-min.css

271 ms

seed-min.js

seed-min.js

291 ms

global-min.js

global-min.js

343 ms

g.alicdn.com

g.alicdn.com

290 ms

g.alicdn.com

g.alicdn.com

326 ms

brandbar-min.css

brandbar-min.css

328 ms

copyright-min.css

copyright-min.css

379 ms

411 ms

TB13NW1JFXXXXcoXVXXn00bFXXX.css

TB13NW1JFXXXXcoXVXXn00bFXXX.css

544 ms

TB1npY7MXXXXXXyXXXXn00bFXXX.css

TB1npY7MXXXXXXyXXXXn00bFXXX.css

439 ms

index.js

index.js

336 ms

init-async-min.js

init-async-min.js

337 ms

jstracker.2

jstracker.2

3266 ms

257 ms

94 ms

posttry.js

posttry.js

49 ms

s.gif

s.gif

3373 ms

TB1_CjqIpXXXXbOXFXXuAZJYXXX-180-180.png

TB1_CjqIpXXXXbOXFXXuAZJYXXX-180-180.png

3369 ms

TB1ZtqIGVXXXXX_XFXXW7_A_FXX-113-21.png

TB1ZtqIGVXXXXX_XFXXW7_A_FXX-113-21.png

129 ms

TB156oWHpXXXXXIapXX_cBKGXXX-32-48.png

TB156oWHpXXXXXIapXX_cBKGXXX-32-48.png

3369 ms

TB14PwNIVXXXXbTXpXXqhF6.FXX-901-45.png

TB14PwNIVXXXXbTXpXXqhF6.FXX-901-45.png

3474 ms

aplus_v2.js

aplus_v2.js

129 ms

130 ms

getipinfo

getipinfo

3352 ms

counter6

counter6

5379 ms

TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png

TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png

3041 ms

TB1ksX7HVXXXXcwXpXXzlnMKpXX-26-221.png

TB1ksX7HVXXXXcwXpXXzlnMKpXX-26-221.png

3240 ms

shopinfo-min.css

shopinfo-min.css

44 ms

font_1451273740_187741.woff

font_1451273740_187741.woff

3411 ms

aplus_v2.js

aplus_v2.js

76 ms

33 ms

2779 ms

2776 ms

xwj_heat.js

xwj_heat.js

2846 ms

agp_heat.min.js

agp_heat.min.js

2843 ms

wp-beacon.js

wp-beacon.js

3225 ms

2.gif

2.gif

4025 ms

ahot.1.9

ahot.1.9

4358 ms

TB1kIX_GXXXXXahXVXXAYQ4SFXX-408-114.png

TB1kIX_GXXXXXahXVXXAYQ4SFXX-408-114.png

305 ms

TB11O5QFVXXXXXgXpXXjI5j1VXX-186-127.png

TB11O5QFVXXXXXgXpXXjI5j1VXX-186-127.png

604 ms

150 ms

295 ms

blank

blank

15 ms

181 ms

TB2_COhmXXXXXbJXpXXXXXXXXXX_!!775836877.jpg

TB2_COhmXXXXXbJXpXXXXXXXXXX_!!775836877.jpg

99 ms

t.gif

t.gif

92 ms

TB26LpDhpXXXXcWXXXXXXXXXXXX_!!775836877.jpg

TB26LpDhpXXXXcWXXXXXXXXXXXX_!!775836877.jpg

255 ms

TB2qjR8hXXXXXXmXpXXXXXXXXXX_!!775836877.jpg

TB2qjR8hXXXXXXmXpXXXXXXXXXX_!!775836877.jpg

255 ms

T1cKm3XkRpXXXXXXXX-48-48.gif

T1cKm3XkRpXXXXXXXX-48-48.gif

184 ms

TB2c0LbmXXXXXa3XpXXXXXXXXXX_!!775836877.jpg

TB2c0LbmXXXXXa3XpXXXXXXXXXX_!!775836877.jpg

483 ms

TB26hHihpXXXXcoXXXXXXXXXXXX_!!775836877.jpg

TB26hHihpXXXXcoXXXXXXXXXXXX_!!775836877.jpg

213 ms

font_1433225452_0164654.woff

font_1433225452_0164654.woff

460 ms

webww.js

webww.js

279 ms

index.js

index.js

281 ms

271 ms

132 ms

128 ms

151 ms

localhost.wwbizsrv.alibaba.com

localhost.wwbizsrv.alibaba.com

165 ms

muliuserstatus.aw

muliuserstatus.aw

3158 ms

processUserCookie.htm

processUserCookie.htm

10685 ms

TB1wIHdLFXXXXcwXVXXUxnn4FXX.groupmember%7Cvar%5EgroupMember;sign%5E9ceb90318ec34e137c56b21bce04ea1c;lang%5Egbk;t%5E1460126524000

TB1wIHdLFXXXXcwXVXXUxnn4FXX.groupmember%7Cvar%5EgroupMember;sign%5E9ceb90318ec34e137c56b21bce04ea1c;lang%5Egbk;t%5E1460126524000

410 ms

TB2bUMskVXXXXcKXXXXXXXXXXXX_!!775836877.jpg

TB2bUMskVXXXXcKXXXXXXXXXXXX_!!775836877.jpg

41 ms

vdata.htm

vdata.htm

442 ms

TB2vL5QdFXXXXbeXpXXXXXXXXXX_!!775836877.gif

TB2vL5QdFXXXXbeXpXXXXXXXXXX_!!775836877.gif

59 ms

TB2XarfhpXXXXa.XpXXXXXXXXXX_!!775836877.gif

TB2XarfhpXXXXa.XpXXXXXXXXXX_!!775836877.gif

116 ms

TB2KfoakVXXXXcmXpXXXXXXXXXX_!!775836877.jpg

TB2KfoakVXXXXcmXpXXXXXXXXXX_!!775836877.jpg

52 ms

TB2k2LRlVXXXXb.XpXXXXXXXXXX_!!775836877.jpg

TB2k2LRlVXXXXb.XpXXXXXXXXXX_!!775836877.jpg

47 ms

TB2ciSPmFXXXXXfXXXXXXXXXXXX_!!775836877.jpg

TB2ciSPmFXXXXXfXXXXXXXXXXXX_!!775836877.jpg

206 ms

TB2zUh.mFXXXXbDXpXXXXXXXXXX_!!775836877.jpg

TB2zUh.mFXXXXbDXpXXXXXXXXXX_!!775836877.jpg

215 ms

TB2NW.rkVXXXXXaXpXXXXXXXXXX_!!775836877.gif

TB2NW.rkVXXXXXaXpXXXXXXXXXX_!!775836877.gif

163 ms

TB2AbLrdFXXXXazXXXXXXXXXXXX_!!775836877.jpg

TB2AbLrdFXXXXazXXXXXXXXXXXX_!!775836877.jpg

107 ms

TB2SRb.hpXXXXXBXXXXXXXXXXXX_!!775836877.jpg

TB2SRb.hpXXXXXBXXXXXXXXXXXX_!!775836877.jpg

120 ms

TB2FRgGkVXXXXaGXXXXXXXXXXXX_!!775836877.gif

TB2FRgGkVXXXXaGXXXXXXXXXXXX_!!775836877.gif

167 ms

index.js

index.js

48 ms

index.js

index.js

47 ms

ued.1.1.2

ued.1.1.2

3946 ms

localhost.wwbizsrv.alibaba.com

localhost.wwbizsrv.alibaba.com

2 ms

ww.69.2

ww.69.2

85 ms

adapter.js

adapter.js

41 ms

ww.69.2

ww.69.2

83 ms

TB1cut8FVXXXXafXXXXOcKP.FXX-130-60.gif

TB1cut8FVXXXXafXXXXOcKP.FXX-130-60.gif

29 ms

T1YYg5FdhcXXc1Y.Af-102-114.gif

T1YYg5FdhcXXc1Y.Af-102-114.gif

239 ms

app.gif

app.gif

2428 ms

T1FXHXXahjXXXAK3zo-77-18.gif

T1FXHXXahjXXXAK3zo-77-18.gif

42 ms

T1FXHXXahjXXXAK3zo-77-18.gif

T1FXHXXahjXXXAK3zo-77-18.gif

29 ms

T1FXHXXahjXXXAK3zo-77-18.gif

T1FXHXXahjXXXAK3zo-77-18.gif

29 ms

Accessibility Review

it.tmall.com accessibility score

55

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

it.tmall.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

it.tmall.com SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise It.tmall.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that It.tmall.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

it.tmall.com

Open Graph description is not detected on the main page of It Tmall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: