Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

Page Load Speed

25.3 sec in total

First Response

797 ms

Resources Loaded

24.1 sec

Page Rendered

488 ms

kiko.tmall.hk screenshot

About Website

Welcome to kiko.tmall.hk homepage info - get ready to check Kiko Tmall best content for China right away, or after learning these important things about kiko.tmall.hk

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Key Findings

We analyzed Kiko.tmall.hk page load time and found that the first response time was 797 ms and then it took 24.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

kiko.tmall.hk performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value7.6 s

25/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

kiko.tmall.hk

797 ms

kiko.tmall.hk

1515 ms

g.alicdn.com

466 ms

g.alicdn.com

688 ms

index.js

391 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 4% of them (4 requests) were addressed to the original Kiko.tmall.hk, 39% (44 requests) were made to G.alicdn.com and 19% (21 requests) were made to Gdp.alicdn.com. The less responsive or slowest element that took the longest time to load (20.4 sec) relates to the external source Taobao.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 942.8 kB (31%)

Content Size

3.0 MB

After Optimization

2.1 MB

In fact, the total size of Kiko.tmall.hk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 99.9 kB

  • Original 119.6 kB
  • After minification 94.2 kB
  • After compression 19.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.4 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.9 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 8.6 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiko Tmall images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 500.4 kB

  • Original 757.8 kB
  • After minification 757.2 kB
  • After compression 257.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 500.4 kB or 66% of the original size.

CSS Optimization

-63%

Potential reduce by 333.9 kB

  • Original 528.9 kB
  • After minification 524.8 kB
  • After compression 195.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiko.tmall.hk needs all CSS files to be minified and compressed as it can save up to 333.9 kB or 63% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (55%)

Requests Now

102

After Optimization

46

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiko Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kiko.tmall.hk accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

kiko.tmall.hk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

kiko.tmall.hk SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiko.tmall.hk can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Kiko.tmall.hk main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kiko Tmall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: