Tools & Wizards About Us
theadvertisingshow.com screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

theadvertisingshow.com

The Advertising Show | Business Marketing Intelligence

Page Load Speed

4.6 sec in total

First Response

656 ms

Resources Loaded

3.6 sec

Page Rendered

374 ms

theadvertisingshow.com screenshot

About Website

Welcome to theadvertisingshow.com homepage info - get ready to check The Advertising Show best content right away, or after learning these important things about theadvertisingshow.com

The Advertising Show is America’s most original podcast, with over 700 interviews, focusing on advertising, media, marketing, sales and customer relations.

Visit theadvertisingshow.com

Key Findings

We analyzed Theadvertisingshow.com page load time and found that the first response time was 656 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

theadvertisingshow.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.3 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.052

99/100

15%

TTI (Time to Interactive)

Value20.5 s

2/100

10%

Network Requests Diagram

theadvertisingshow.com

656 ms

js

250 ms

css

126 ms

style.min.css

83 ms

style.css

89 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 71% of them (48 requests) were addressed to the original Theadvertisingshow.com, 24% (16 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Theadvertisingshow.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.3 MB (81%)

Content Size

2.9 MB

After Optimization

550.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theadvertisingshow.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 24.7 kB

  • Original 31.7 kB
  • After minification 29.7 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.7 kB or 78% of the original size.

Image Optimization

-5%

Potential reduce by 3.5 kB

  • Original 63.9 kB
  • After minification 60.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Advertising Show images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 868.4 kB

  • Original 1.2 MB
  • After minification 1.1 MB
  • After compression 294.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 868.4 kB or 75% of the original size.

CSS Optimization

-88%

Potential reduce by 1.4 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 188.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theadvertisingshow.com needs all CSS files to be minified and compressed as it can save up to 1.4 MB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (74%)

Requests Now

50

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Advertising Show. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theadvertisingshow.com

theadvertisingshow.com

656 ms

js

js

250 ms

css

css

126 ms

style.min.css

style.min.css

83 ms

style.css

style.css

89 ms

stylesheet.min.css

stylesheet.min.css

789 ms

style_dynamic.css

style_dynamic.css

230 ms

font-awesome.min.css

font-awesome.min.css

243 ms

style.min.css

style.min.css

225 ms

ionicons.min.css

ionicons.min.css

247 ms

style.css

style.css

281 ms

simple-line-icons.css

simple-line-icons.css

259 ms

dripicons.css

dripicons.css

262 ms

icomoon.css

icomoon.css

264 ms

responsive.min.css

responsive.min.css

373 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

290 ms

js_composer.min.css

js_composer.min.css

430 ms

custom_css.css

custom_css.css

370 ms

webkit_stylesheet.css

webkit_stylesheet.css

371 ms

jquery.js

jquery.js

408 ms

jquery-migrate.min.js

jquery-migrate.min.js

388 ms

edgt-like.js

edgt-like.js

403 ms

plugins.js

plugins.js

1136 ms

jquery.carouFredSel-6.2.1.js

jquery.carouFredSel-6.2.1.js

572 ms

jquery.fullPage.min.js

jquery.fullPage.min.js

386 ms

lemmon-slider.js

lemmon-slider.js

390 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

393 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

682 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

681 ms

default_dynamic.js

default_dynamic.js

680 ms

default.min.js

default.min.js

679 ms

custom_js.js

custom_js.js

674 ms

TweenLite.min.js

TweenLite.min.js

676 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

675 ms

smoothPageScroll.js

smoothPageScroll.js

678 ms

comment-reply.min.js

comment-reply.min.js

676 ms

js_composer_front.min.js

js_composer_front.min.js

732 ms

wp-embed.min.js

wp-embed.min.js

1102 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

945 ms

analytics.js

analytics.js

606 ms

logo-1.png

logo-1.png

163 ms

logo.png

logo.png

160 ms

logo_black.png

logo_black.png

160 ms

logo_sticky-1.png

logo_sticky-1.png

162 ms

meet-hosts-1.jpg

meet-hosts-1.jpg

161 ms

facebook.png

facebook.png

126 ms

itunes-1.png

itunes-1.png

163 ms

siticher.png

siticher.png

162 ms

big-midgets-logo.jpg

big-midgets-logo.jpg

165 ms

adage-1.png

adage-1.png

163 ms

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40 ms

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34 ms

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33 ms

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37 ms

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1Ptgg87LROyAm3Kz-Ck.woff

264 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

272 ms

collect

collect

56 ms

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43 ms

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65 ms

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61 ms

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42 ms

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41 ms

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37 ms

Accessibility Review

theadvertisingshow.com accessibility score

68

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theadvertisingshow.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

theadvertisingshow.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theadvertisingshow.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theadvertisingshow.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theadvertisingshow.com

Open Graph data is detected on the main page of The Advertising Show. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: