Tools & Wizards About Us
thebalm.pk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

thebalm.pk

Balm Cosmetics In Pakistan | Beauty Cosmetics | The Balm Mini Lipstick | thebalm.pk

Page Load Speed

4.4 sec in total

First Response

571 ms

Resources Loaded

3.7 sec

Page Rendered

180 ms

thebalm.pk screenshot

About Website

Welcome to thebalm.pk homepage info - get ready to check The Balm best content for Pakistan right away, or after learning these important things about thebalm.pk

Here you can find Best Balm Cosmetics In Pakistan which made for all skin types it can make your dream come true. The Balm Shop now to get Cosmetic Brands Online Cosmetic the most amazing experience t...

Visit thebalm.pk

Key Findings

We analyzed Thebalm.pk page load time and found that the first response time was 571 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

thebalm.pk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value200 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value9.2 s

32/100

10%

Network Requests Diagram

571 ms

style.min.css

97 ms

jquery.selectBox.css

192 ms

font-awesome.css

283 ms

prettyPhoto.css

282 ms

Our browser made a total of 122 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Thebalm.pk, 5% (6 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Sylph.com.pk.

Page Optimization Overview & Recommendations

Page size can be reduced by 480.8 kB (28%)

Content Size

1.7 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebalm.pk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 876.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 153.2 kB

  • Original 175.0 kB
  • After minification 160.6 kB
  • After compression 21.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 153.2 kB or 88% of the original size.

Image Optimization

-34%

Potential reduce by 301.9 kB

  • Original 876.6 kB
  • After minification 574.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Balm needs image optimization as it can save up to 301.9 kB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 10.5 kB

  • Original 439.6 kB
  • After minification 439.6 kB
  • After compression 429.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 15.2 kB

  • Original 253.3 kB
  • After minification 253.3 kB
  • After compression 238.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebalm.pk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 61 (55%)

Requests Now

111

After Optimization

50

  • Images
  • JavaScript
  • CSS

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Balm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

571 ms

style.min.css

style.min.css

97 ms

jquery.selectBox.css

jquery.selectBox.css

192 ms

font-awesome.css

font-awesome.css

283 ms

prettyPhoto.css

prettyPhoto.css

282 ms

style.css

style.css

284 ms

styles.css

styles.css

285 ms

woocommerce-layout.css

woocommerce-layout.css

286 ms

woocommerce.css

woocommerce.css

308 ms

css

css

32 ms

wc-quantity-increment.css

wc-quantity-increment.css

374 ms

style.css

style.css

375 ms

frontend.css

frontend.css

379 ms

woocommerce.css

woocommerce.css

569 ms

font-awesome.min.css

font-awesome.min.css

382 ms

icomoon-icon.css

icomoon-icon.css

401 ms

animate.css

animate.css

467 ms

bootstrap.css

bootstrap.css

562 ms

slick.css

slick.css

471 ms

magnific-popup.css

magnific-popup.css

474 ms

perfect-scrollbar.css

perfect-scrollbar.css

497 ms

template.css

template.css

749 ms

style.css

style.css

568 ms

jquery.min.js

jquery.min.js

579 ms

jquery-migrate.min.js

jquery-migrate.min.js

591 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

655 ms

add-to-cart.min.js

add-to-cart.min.js

658 ms

js.cookie.min.js

js.cookie.min.js

659 ms

woocommerce.min.js

woocommerce.min.js

663 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

684 ms

js

js

64 ms

underscore.min.js

underscore.min.js

783 ms

wp-util.min.js

wp-util.min.js

784 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

877 ms

wc-blocks.css

wc-blocks.css

875 ms

js_composer.min.css

js_composer.min.css

1006 ms

rs6.css

rs6.css

1004 ms

typeahead.bundle.min.js

typeahead.bundle.min.js

1003 ms

handlebars.min.js

handlebars.min.js

1008 ms

bootstrap.min.js

bootstrap.min.js

914 ms

slick.min.js

slick.min.js

822 ms

countdown.js

countdown.js

735 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

733 ms

jquery.unveil.js

jquery.unveil.js

733 ms

perfect-scrollbar.jquery.min.js

perfect-scrollbar.jquery.min.js

732 ms

functions.js

functions.js

732 ms

jquery.selectBox.min.js

jquery.selectBox.min.js

821 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

767 ms

jquery.yith-wcwl.min.js

jquery.yith-wcwl.min.js

765 ms

index.js

index.js

758 ms

index.js

index.js

757 ms

rbtools.min.js

rbtools.min.js

874 ms

rs6.min.js

rs6.min.js

905 ms

sourcebuster.min.js

sourcebuster.min.js

804 ms

order-attribution.min.js

order-attribution.min.js

802 ms

gmap3.js

gmap3.js

779 ms

sticky-kit.js

sticky-kit.js

711 ms

woocommerce.js

woocommerce.js

797 ms

number-polyfill.min.js

number-polyfill.min.js

795 ms

wc-quantity-increment.js

wc-quantity-increment.js

796 ms

index.js

index.js

783 ms

frontend.js

frontend.js

720 ms

js_composer_front.min.js

js_composer_front.min.js

795 ms

bread-metro.jpg

bread-metro.jpg

514 ms

huda-logo.png

huda-logo.png

725 ms

mac.png

mac.png

728 ms

benfit-logo.png

benfit-logo.png

727 ms

clinique-logo.png

clinique-logo.png

726 ms

thebalm.png

thebalm.png

727 ms

sephora.png

sephora.png

727 ms

ordnary.png

ordnary.png

728 ms

morphie-logo.png

morphie-logo.png

600 ms

smash-logo.png

smash-logo.png

600 ms

urban.png

urban.png

600 ms

tarte.png

tarte.png

600 ms

anastasia-logo.png

anastasia-logo.png

636 ms

cerave-logo-top.png

cerave-logo-top.png

634 ms

becca.png

becca.png

636 ms

estee.png

estee.png

634 ms

fenty.png

fenty.png

636 ms

jaffree.png

jaffree.png

637 ms

juvias.png

juvias.png

726 ms

pxiEyp8kv8JHgFVrJJned3FHGPc.ttf

pxiEyp8kv8JHgFVrJJned3FHGPc.ttf

122 ms

pxiByp8kv8JHgFVrLGT9Z1JlEN2JQEk.ttf

pxiByp8kv8JHgFVrLGT9Z1JlEN2JQEk.ttf

178 ms

pxiByp8kv8JHgFVrLDz8Z1JlEN2JQEk.ttf

pxiByp8kv8JHgFVrLDz8Z1JlEN2JQEk.ttf

217 ms

pxiByp8kv8JHgFVrLEj6Z1JlEN2JQEk.ttf

pxiByp8kv8JHgFVrLEj6Z1JlEN2JQEk.ttf

260 ms

pxiByp8kv8JHgFVrLCz7Z1JlEN2JQEk.ttf

pxiByp8kv8JHgFVrLCz7Z1JlEN2JQEk.ttf

261 ms

pxiByp8kv8JHgFVrLDD4Z1JlEN2JQEk.ttf

pxiByp8kv8JHgFVrLDD4Z1JlEN2JQEk.ttf

317 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

725 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

706 ms

icomoon.ttf

icomoon.ttf

795 ms

kylie.png

kylie.png

632 ms

lancome.png

lancome.png

633 ms

download.png

download.png

696 ms

nars.png

nars.png

561 ms

shiseido-logo.png

shiseido-logo.png

603 ms

TooFaced-Logo-e1643199194556-1536x618-1.png

TooFaced-Logo-e1643199194556-1536x618-1.png

843 ms

Vintage_Logo_R_x70.png

Vintage_Logo_R_x70.png

652 ms

logo-main-1.png

logo-main-1.png

652 ms

close.png

close.png

595 ms

loading-quick.gif

loading-quick.gif

594 ms

3pack-370x380.jpg

3pack-370x380.jpg

658 ms

e03f140e-ab3f-44d3-9b40-5e5f686a9f44-370x380.jpeg

e03f140e-ab3f-44d3-9b40-5e5f686a9f44-370x380.jpeg

658 ms

thebalm-appetit-1-370x380.jpg

thebalm-appetit-1-370x380.jpg

657 ms

AR-V1-not-touching-370x380.jpg

AR-V1-not-touching-370x380.jpg

653 ms

AltRock-Vol.1-370x380.jpg

AltRock-Vol.1-370x380.jpg

433 ms

AR-V2-not-touching-370x380.jpg

AR-V2-not-touching-370x380.jpg

522 ms

AltRock-Vol2-370x380.jpg

AltRock-Vol2-370x380.jpg

522 ms

10-imageNew-370x380.jpg

10-imageNew-370x380.jpg

523 ms

ATD-EyeshadowPrimer-2_1400x1400-370x380.jpg

ATD-EyeshadowPrimer-2_1400x1400-370x380.jpg

524 ms

ATD-EyeshadowPrimer-1_1400x1400-370x380.jpg

ATD-EyeshadowPrimer-1_1400x1400-370x380.jpg

522 ms

ANNE-T.-DOTES-new-370x380.jpg

ANNE-T.-DOTES-new-370x380.jpg

607 ms

10-image-370x380.jpg

10-image-370x380.jpg

612 ms

AB-Day-2-Nite_1400x1400-370x380.jpg

AB-Day-2-Nite_1400x1400-370x380.jpg

613 ms

AB-GRL-PWDR_900x900-370x380.jpg

AB-GRL-PWDR_900x900-370x380.jpg

613 ms

AB-Pic-Perf_1400x1400-370x380.jpg

AB-Pic-Perf_1400x1400-370x380.jpg

613 ms

BahamaMama_model-370x380.jpg

BahamaMama_model-370x380.jpg

601 ms

BahamaMama-1-370x380.jpg

BahamaMama-1-370x380.jpg

662 ms

balmbeach_model-370x380.jpg

balmbeach_model-370x380.jpg

666 ms

BALM-BEACH-1-370x380.jpg

BALM-BEACH-1-370x380.jpg

667 ms

Logos.jpg

Logos.jpg

667 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

96 ms

Accessibility Review

thebalm.pk accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

thebalm.pk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

thebalm.pk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebalm.pk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebalm.pk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebalm.pk

Open Graph description is not detected on the main page of The Balm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: