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thebarbiecollection.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

thebarbiecollection.com

Barbie Toys & Playsets | Mattel Shop

Page Load Speed

3.9 sec in total

First Response

173 ms

Resources Loaded

3 sec

Page Rendered

675 ms

thebarbiecollection.com screenshot

About Website

Click here to check amazing The Barbie Collection content for United States. Otherwise, check out these important facts you probably never knew about thebarbiecollection.com

Find a wide selection of Barbie toys and playsets on Mattel.com. Shop Barbie dolls, fashions, dollhouses and more today!

Visit thebarbiecollection.com

Key Findings

We analyzed Thebarbiecollection.com page load time and found that the first response time was 173 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thebarbiecollection.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

thebarbiecollection.com

173 ms

www.thebarbiecollection.com

282 ms

ksq1gcg.js

168 ms

JavascriptSDKProxy

248 ms

custom_bc_blog.css

33 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 79% of them (99 requests) were addressed to the original Thebarbiecollection.com, 12% (15 requests) were made to Use.typekit.net and 3% (4 requests) were made to Pluck.thebarbiecollection.com. The less responsive or slowest element that took the longest time to load (925 ms) relates to the external source Tmscdn.coremetrics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (66%)

Content Size

3.1 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebarbiecollection.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 104.4 kB

  • Original 123.9 kB
  • After minification 111.2 kB
  • After compression 19.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 104.4 kB or 84% of the original size.

Image Optimization

-12%

Potential reduce by 65.9 kB

  • Original 565.6 kB
  • After minification 499.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Barbie Collection needs image optimization as it can save up to 65.9 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-77%

Potential reduce by 1.3 MB

  • Original 1.7 MB
  • After minification 1.7 MB
  • After compression 402.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 77% of the original size.

CSS Optimization

-79%

Potential reduce by 552.8 kB

  • Original 697.0 kB
  • After minification 693.1 kB
  • After compression 144.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebarbiecollection.com needs all CSS files to be minified and compressed as it can save up to 552.8 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (56%)

Requests Now

111

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Barbie Collection. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thebarbiecollection.com

thebarbiecollection.com

173 ms

www.thebarbiecollection.com

www.thebarbiecollection.com

282 ms

ksq1gcg.js

ksq1gcg.js

168 ms

JavascriptSDKProxy

JavascriptSDKProxy

248 ms

custom_bc_blog.css

custom_bc_blog.css

33 ms

news_index_bc.css

news_index_bc.css

28 ms

custom_bc_blog_sdc.css

custom_bc_blog_sdc.css

28 ms

global.css

global.css

31 ms

global_header.css

global_header.css

30 ms

modal.css

modal.css

33 ms

font-awesome.min.css

font-awesome.min.css

34 ms

jscrollpane.css

jscrollpane.css

33 ms

module_form_bc.css

module_form_bc.css

36 ms

branding_bc.css

branding_bc.css

43 ms

branding_bc_product.css

branding_bc_product.css

39 ms

branding_bc_modal.css

branding_bc_modal.css

38 ms

product_base_bc.css

product_base_bc.css

41 ms

account_base_bc.css

account_base_bc.css

45 ms

collect_collecting_bc.css

collect_collecting_bc.css

45 ms

branding_bc_sdc.css

branding_bc_sdc.css

45 ms

all_my_photos_bc.css

all_my_photos_bc.css

40 ms

customer_service_base_bc.css

customer_service_base_bc.css

68 ms

new_font_bc.css

new_font_bc.css

43 ms

branding_bc_overrides.css

branding_bc_overrides.css

46 ms

logged_in_bc.css

logged_in_bc.css

45 ms

logged_bc.css

logged_bc.css

49 ms

tridion_bc.css

tridion_bc.css

48 ms

rui_bc.css

rui_bc.css

49 ms

TridionStyles.css

TridionStyles.css

50 ms

es5-shim.min.js

es5-shim.min.js

49 ms

es5-sham.min.js

es5-sham.min.js

50 ms

dojo.js

dojo.js

59 ms

MessageHelper.js

MessageHelper.js

58 ms

StoreCommonUtilities.js

StoreCommonUtilities.js

55 ms

MattelHeader.js

MattelHeader.js

49 ms

GeoLocation.js

GeoLocation.js

53 ms

LogonForm.js

LogonForm.js

55 ms

libs.js

libs.js

61 ms

mattel.js

mattel.js

53 ms

MattelAnalytics-1.0.0.js

MattelAnalytics-1.0.0.js

47 ms

menu-fp.js

menu-fp.js

45 ms

pluck_services.js

pluck_services.js

44 ms

jquery.jscrollpane.min.js

jquery.jscrollpane.min.js

45 ms

CommonContextsDeclarations.js

CommonContextsDeclarations.js

46 ms

CommonControllersDeclaration.js

CommonControllersDeclaration.js

45 ms

ServicesDeclaration.js

ServicesDeclaration.js

44 ms

ServicesEventMapping.js

ServicesEventMapping.js

53 ms

MattelAnalytics.js

MattelAnalytics.js

41 ms

CheckoutHelper.js

CheckoutHelper.js

41 ms

EndecaSearch.js

EndecaSearch.js

42 ms

MattelInventoryStatus.js

MattelInventoryStatus.js

40 ms

Attribute.js

Attribute.js

38 ms

QuickInfo.js

QuickInfo.js

35 ms

RequisitionList.js

RequisitionList.js

40 ms

MultipleWishListsControllersDeclaration.js

MultipleWishListsControllersDeclaration.js

40 ms

EndecaPluckSearchSortNavigation.js

EndecaPluckSearchSortNavigation.js

37 ms

CategoryDisplay.js

CategoryDisplay.js

41 ms

ShoppingActionsServicesDeclaration.js

ShoppingActionsServicesDeclaration.js

35 ms

GiftMessageDropDown.js

GiftMessageDropDown.js

35 ms

www.thebarbiecollection.com

www.thebarbiecollection.com

138 ms

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104 ms

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searchIcon.jpg

77 ms

shopping_bag.png

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77 ms

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90 ms

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79 ms

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82 ms

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84 ms

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87 ms

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88 ms

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91 ms

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Accessibility Review

thebarbiecollection.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thebarbiecollection.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebarbiecollection.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebarbiecollection.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebarbiecollection.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebarbiecollection.com

Open Graph description is not detected on the main page of The Barbie Collection. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: