Tools & Wizards About Us
thebehaviouralist.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

thebehaviouralist.com

The Behaviouralist | Behavioural Science Research Consultancy

Page Load Speed

11.6 sec in total

First Response

939 ms

Resources Loaded

8.3 sec

Page Rendered

2.4 sec

thebehaviouralist.com screenshot

About Website

Welcome to thebehaviouralist.com homepage info - get ready to check The Behaviouralist best content right away, or after learning these important things about thebehaviouralist.com

A London based consultancy applying insights from behavioural science, economics, and data analysis to help solve the challenges facing your organisation.

Visit thebehaviouralist.com

Key Findings

We analyzed Thebehaviouralist.com page load time and found that the first response time was 939 ms and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

thebehaviouralist.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value9.7 s

11/100

10%

TBT (Total Blocking Time)

Value2,320 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

thebehaviouralist.com

939 ms

wp-emoji-release.min.js

109 ms

easy-modal-site.css

206 ms

style.min.css

272 ms

theme.min.css

292 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 76% of them (82 requests) were addressed to the original Thebehaviouralist.com, 11% (12 requests) were made to Fonts.gstatic.com and 5% (5 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Thebehaviouralist.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 594.2 kB (7%)

Content Size

8.4 MB

After Optimization

7.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebehaviouralist.com main page is 8.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 7.7 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 172.1 kB

  • Original 203.7 kB
  • After minification 197.1 kB
  • After compression 31.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 172.1 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 408.2 kB

  • Original 7.7 MB
  • After minification 7.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Behaviouralist images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.4 kB

  • Original 370.1 kB
  • After minification 370.1 kB
  • After compression 365.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 9.5 kB

  • Original 103.3 kB
  • After minification 103.3 kB
  • After compression 93.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebehaviouralist.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (51%)

Requests Now

91

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Behaviouralist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thebehaviouralist.com

thebehaviouralist.com

939 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

109 ms

easy-modal-site.css

easy-modal-site.css

206 ms

style.min.css

style.min.css

272 ms

theme.min.css

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292 ms

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283 ms

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297 ms

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299 ms

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311 ms

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43 ms

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45 ms

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43 ms

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398 ms

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403 ms

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396 ms

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420 ms

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460 ms

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480 ms

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495 ms

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498 ms

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506 ms

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533 ms

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553 ms

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579 ms

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601 ms

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598 ms

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617 ms

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47 ms

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41 ms

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39 ms

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739 ms

core.min.js

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753 ms

position.min.js

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753 ms

jquery.transit.min.js

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752 ms

easy-modal-site.js

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752 ms

cs-body.js

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752 ms

x.js

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751 ms

comment-reply.min.js

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880 ms

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880 ms

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879 ms

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880 ms

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781 ms

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524 ms

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129 ms

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218 ms

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480 ms

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479 ms

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480 ms

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674 ms

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858 ms

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479 ms

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596 ms

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587 ms

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597 ms

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1027 ms

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1355 ms

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778 ms

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975 ms

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863 ms

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880 ms

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956 ms

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963 ms

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978 ms

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1056 ms

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1064 ms

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1048 ms

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135 ms

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238 ms

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406 ms

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406 ms

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453 ms

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453 ms

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456 ms

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455 ms

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454 ms

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456 ms

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454 ms

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454 ms

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1072 ms

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1170 ms

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1086 ms

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1089 ms

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1131 ms

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1175 ms

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594 ms

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130 ms

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1161 ms

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1185 ms

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1159 ms

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1187 ms

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961 ms

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997 ms

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1003 ms

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1027 ms

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915 ms

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37 ms

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110 ms

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118 ms

Accessibility Review

thebehaviouralist.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

thebehaviouralist.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebehaviouralist.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebehaviouralist.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebehaviouralist.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebehaviouralist.com

Open Graph data is detected on the main page of The Behaviouralist. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: