Tools & Wizards About Us
thebetterbrandsco.com.au screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

thebetterbrandsco.com.au

Digital Design, Branding & Creative Agency Sydney

Page Load Speed

25.4 sec in total

First Response

2.6 sec

Resources Loaded

22.2 sec

Page Rendered

623 ms

thebetterbrandsco.com.au screenshot

About Website

Welcome to thebetterbrandsco.com.au homepage info - get ready to check Thebetterbrandsco best content right away, or after learning these important things about thebetterbrandsco.com.au

A one-stop Brand & Photography agency based in Sydney empowering brand growth through clear strategy, creative design & sustainable practices.

Visit thebetterbrandsco.com.au

Key Findings

We analyzed Thebetterbrandsco.com.au page load time and found that the first response time was 2.6 sec and then it took 22.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

thebetterbrandsco.com.au performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

4/100

25%

SI (Speed Index)

Value15.8 s

0/100

10%

TBT (Total Blocking Time)

Value2,180 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value21.8 s

1/100

10%

Network Requests Diagram

www.thebetterbrandsco.com.au

2554 ms

js

70 ms

gtm.js

134 ms

fontawesome.css

409 ms

brands.css

612 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 69% of them (52 requests) were addressed to the original Thebetterbrandsco.com.au, 16% (12 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Thebetterbrandsco.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 237.8 kB (13%)

Content Size

1.9 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebetterbrandsco.com.au main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 61.1 kB

  • Original 73.8 kB
  • After minification 58.9 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.9 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.1 kB or 83% of the original size.

Image Optimization

-10%

Potential reduce by 154.4 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Thebetterbrandsco images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.2 kB

  • Original 256.2 kB
  • After minification 256.2 kB
  • After compression 249.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 16.1 kB

  • Original 57.7 kB
  • After minification 57.2 kB
  • After compression 41.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebetterbrandsco.com.au needs all CSS files to be minified and compressed as it can save up to 16.1 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (54%)

Requests Now

56

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Thebetterbrandsco. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thebetterbrandsco.com.au

www.thebetterbrandsco.com.au

2554 ms

js

js

70 ms

gtm.js

gtm.js

134 ms

fontawesome.css

fontawesome.css

409 ms

brands.css

brands.css

612 ms

solid.css

solid.css

615 ms

MyFontsWebfontsKit.css

MyFontsWebfontsKit.css

619 ms

css2

css2

31 ms

style.min.css

style.min.css

847 ms

classic-themes.min.css

classic-themes.min.css

636 ms

styles.css

styles.css

639 ms

bootstrap.min.css

bootstrap.min.css

26 ms

lord.css

lord.css

816 ms

portfolio.css

portfolio.css

819 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

28 ms

js

js

53 ms

analytics.js

analytics.js

7 ms

collect

collect

14 ms

index.js

index.js

625 ms

index.js

index.js

731 ms

main_script.js

main_script.js

731 ms

testimonialCarousel.js

testimonialCarousel.js

843 ms

bannerCarousel.js

bannerCarousel.js

845 ms

projectCarousel.js

projectCarousel.js

843 ms

projects.js

projects.js

864 ms

api.js

api.js

46 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

877 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

878 ms

wp-polyfill.min.js

wp-polyfill.min.js

1049 ms

index.js

index.js

1049 ms

forms.js

forms.js

1060 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

594 ms

fbevents.js

fbevents.js

82 ms

TheBetterBrandsCo-Inline.png

TheBetterBrandsCo-Inline.png

832 ms

dropdown-arrow.svg

dropdown-arrow.svg

414 ms

hamburger-menu.svg

hamburger-menu.svg

580 ms

1-banner.jpg

1-banner.jpg

1386 ms

2-banner.jpg

2-banner.jpg

781 ms

3-banner.jpg

3-banner.jpg

1245 ms

4-banner.jpg

4-banner.jpg

1257 ms

rotate-arrow.svg

rotate-arrow.svg

787 ms

services.gif

services.gif

986 ms

ok-hands.gif

ok-hands.gif

1394 ms

arrow.svg

arrow.svg

1048 ms

hand-peace.svg

hand-peace.svg

1194 ms

01_Website-25-1024x600.jpg

01_Website-25-1024x600.jpg

1471 ms

Change_Page_04-1024x576.jpg

Change_Page_04-1024x576.jpg

1401 ms

01_Website-26-1024x600.jpg

01_Website-26-1024x600.jpg

1458 ms

ForwardThinking.png

ForwardThinking.png

1470 ms

high-five.gif

high-five.gif

1995 ms

Website_Testimonials-01.png

Website_Testimonials-01.png

1802 ms

Website_Testimonials-06.png

Website_Testimonials-06.png

1607 ms

Website_Testimonials-04.png

Website_Testimonials-04.png

1880 ms

Website_Testimonials-05.png

Website_Testimonials-05.png

1683 ms

envelope.svg

envelope.svg

1685 ms

header-logo.png

header-logo.png

1812 ms

font.woff

font.woff

1853 ms

font.woff

font.woff

1857 ms

font.woff

font.woff

1962 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_naUbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_naUbtY.ttf

45 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_k-UbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_k-UbtY.ttf

54 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_iiUbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_iiUbtY.ttf

67 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_gGUbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_gGUbtY.ttf

68 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_pqTbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_pqTbtY.ttf

67 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_qiTbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_qiTbtY.ttf

66 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKebukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKebukDQ.ttf

68 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiukDQ.ttf

62 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfFukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfFukDQ.ttf

79 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsukDQ.ttf

80 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKd3vUDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKd3vUDQ.ttf

80 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvUDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvUDQ.ttf

80 ms

font.woff

font.woff

1860 ms

fa-solid-900.ttf

fa-solid-900.ttf

2148 ms

fa-brands-400.ttf

fa-brands-400.ttf

1956 ms

recaptcha__en.js

recaptcha__en.js

26 ms

Accessibility Review

thebetterbrandsco.com.au accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thebetterbrandsco.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thebetterbrandsco.com.au SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebetterbrandsco.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebetterbrandsco.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebetterbrandsco.com.au

Open Graph data is detected on the main page of Thebetterbrandsco. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: