Analyze Kids Store NZ | Childrens Clothing, Toys, Sleepwear & Accessories

We are New Zealand's favourite online store that sell kids clothes, toys and room decor from ages newborn to 8 years.

Page load speed analysis

  • 68/100

    Normal result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    186 ms

  • Resources loaded

    2.7 sec

  • Page rendered

    528 ms

  • Total page load time

    3.5 sec

Welcome to homepage info - get ready to check Theboys Store best content right away, or after learning these important things about

We analyzed page load time and found that the first response time was 186 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Page optimization

  • HTML 268.1 kB
    Images 1.2 MB
    Javascripts 592.5 kB
    CSS 86.4 kB

    In fact, the total size of main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

    • Original 268.1 kB
    • After minification 212.0 kB
    • After compression 22.4 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 56.1 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 245.7 kB or 92% of the original size.

    • Original 1.2 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theboys Store images are well optimized though.

    • Original 592.5 kB
    • After minification 568.9 kB
    • After compression 186.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 406.3 kB or 69% of the original size.

    • Original 86.4 kB
    • After minification 85.9 kB
    • After compression 15.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 71.0 kB or 82% of the original size.

Network requests diagram

  • fbds.js
  • css
  • styles.scss.css
  • jquery.min.js
  • app.js
  • option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js
  • ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js
  • conversion.js
  • shopify_stats.js
  • trekkie.storefront.min.js
  • shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js
  • newsletter.json
  • logo.png
  • slideshow_1.jpg
  • slideshow_2.jpg
  • slideshow_4.jpg
  • slideshow_5.jpg
  • feature1.jpg
  • feature2.jpg
  • feature3.jpg
  • loader.gif
  • cc-paypal.png
  • cc-visa.png
  • cc-mastercard.png
  • balloon-baggies_large.jpg
  • SP1307_large.jpg
  • Blue-star-bodysuit_large.jpg
  • summer-wave-leggings_large.jpg
  • Hero_Green_large.jpg
  • GR020B_large.jpg
  • E5519_large.jpg
  • bones_trackies_back_large.jpg
  • tshirt_triangle_large.jpg
  • le_toy_van_cafe_machine_large.jpeg
  • Darth_vader_keylight_large.jpg
  • Drink_bottle_black_large.jpg
  • Lego_8_brick_blue_large.jpg
  • stripe-rashie_large.jpg
  • boatonesie_large.jpg
  • dinosaur2_large.jpg
  • arrow_sprite.png
  • JEgmtEDzc-IH8jBshQXrYA.woff
  • haOjnueK8Or1ztuuRtr8dvesZW2xOQ-xsNqO47m55DA.woff
  • OutOfTheSandbox.woff
  • identify
  • record.gif
  • analytics.js
  • BSLogolatest_large.jpg
  • collect
  • collect
  • page
  • ga-audiences
  • modal.js
  • upselljsscript.php
  • app.js
  • jquery.min.js
  • subscribe.js
  • fancybox_overlay.png

Our browser made a total of 63 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original, 62% (39 requests) were made to and 3% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source

Additional info on


The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theboys Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 599
NS 3599
NS 3599

599 Mname:
Serial: 2017080100
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 600


Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Theboys Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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