Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

thebrandandmarkco.com

Brand strategy | Lakshmi Iyer Brand and Culture Strategist | Mumbai

Page Load Speed

4.2 sec in total

First Response

229 ms

Resources Loaded

3.9 sec

Page Rendered

85 ms

thebrandandmarkco.com screenshot

About Website

Visit thebrandandmarkco.com now to see the best up-to-date The Brand Andmarkco content for India and also check out these interesting facts you probably never knew about thebrandandmarkco.com

Lakshmi Iyer brings her expertise in brand and content strategy to help brands start and participate in resonant cultural narratives that builds their voice, differentiates them, and makes them releva...

Visit thebrandandmarkco.com

Key Findings

We analyzed Thebrandandmarkco.com page load time and found that the first response time was 229 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

thebrandandmarkco.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value490 ms

59/100

30%

CLS (Cumulative Layout Shift)

Value0.109

87/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

thebrandandmarkco.com

229 ms

www.lakshmi-iyer.com

1706 ms

minified.js

43 ms

focus-within-polyfill.js

40 ms

polyfill.min.js

1214 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Thebrandandmarkco.com, 39% (18 requests) were made to Static.parastorage.com and 26% (12 requests) were made to Sentry-next.wixpress.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Lakshmi-iyer.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 798.1 kB (56%)

Content Size

1.4 MB

After Optimization

620.8 kB

In fact, the total size of Thebrandandmarkco.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 801.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 647.3 kB

  • Original 801.9 kB
  • After minification 800.3 kB
  • After compression 154.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 647.3 kB or 81% of the original size.

Image Optimization

-31%

Potential reduce by 102.7 kB

  • Original 328.4 kB
  • After minification 225.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Brand Andmarkco needs image optimization as it can save up to 102.7 kB or 31% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-17%

Potential reduce by 48.1 kB

  • Original 288.6 kB
  • After minification 288.6 kB
  • After compression 240.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 48.1 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (42%)

Requests Now

24

After Optimization

14

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Brand Andmarkco. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

thebrandandmarkco.com accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

thebrandandmarkco.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thebrandandmarkco.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebrandandmarkco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebrandandmarkco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of The Brand Andmarkco. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: