Tools & Wizards About Us
thebranddomains.com screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

thebranddomains.com

The Brand Domains - A Disruptive New Class Of Domain Names

Page Load Speed

2.7 sec in total

First Response

128 ms

Resources Loaded

1.7 sec

Page Rendered

853 ms

thebranddomains.com screenshot

About Website

Welcome to thebranddomains.com homepage info - get ready to check The Brand Domains best content right away, or after learning these important things about thebranddomains.com

680 of the world's largest corporations are launching private dot brand domains - disruptive new domain extensions that will revolutionize the internet.

Visit thebranddomains.com

Key Findings

We analyzed Thebranddomains.com page load time and found that the first response time was 128 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

thebranddomains.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

95/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

65/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value2,050 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.3 s

24/100

10%

Network Requests Diagram

thebranddomains.com

128 ms

ga.js

10 ms

show_ads.js

31 ms

domain_ad_272.gif

49 ms

brands_masthead.gif

55 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 33% of them (27 requests) were addressed to the original Thebranddomains.com, 17% (14 requests) were made to Pagead2.googlesyndication.com and 12% (10 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (809 ms) relates to the external source Googleads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 46.9 kB (6%)

Content Size

841.3 kB

After Optimization

794.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Thebranddomains.com main page is 841.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 708.7 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 43.8 kB

  • Original 57.9 kB
  • After minification 51.1 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.8 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 417 B

  • Original 74.7 kB
  • After minification 74.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Brand Domains images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 2.7 kB

  • Original 708.7 kB
  • After minification 708.6 kB
  • After compression 706.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 48 (63%)

Requests Now

76

After Optimization

28

  • AJAX
  • Images
  • JavaScript

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Brand Domains. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thebranddomains.com

thebranddomains.com

128 ms

ga.js

ga.js

10 ms

show_ads.js

show_ads.js

31 ms

domain_ad_272.gif

domain_ad_272.gif

49 ms

brands_masthead.gif

brands_masthead.gif

55 ms

btn_home.gif

btn_home.gif

51 ms

btn_impact.gif

btn_impact.gif

51 ms

btn_future.gif

btn_future.gif

49 ms

btn_speculation.gif

btn_speculation.gif

51 ms

btn_generics.gif

btn_generics.gif

52 ms

btn_news.gif

btn_news.gif

57 ms

shim_5.gif

shim_5.gif

62 ms

shim_300.gif

shim_300.gif

56 ms

dotted_small.gif

dotted_small.gif

63 ms

shim_60.gif

shim_60.gif

67 ms

shim_460.gif

shim_460.gif

75 ms

pie_charts.gif

pie_charts.gif

114 ms

quote_open.gif

quote_open.gif

75 ms

quote_close.gif

quote_close.gif

86 ms

barclays_buttons.gif

barclays_buttons.gif

87 ms

dotted_line.gif

dotted_line.gif

110 ms

shim_10.gif

shim_10.gif

111 ms

ad_spacer.gif

ad_spacer.gif

111 ms

shim_333.gif

shim_333.gif

112 ms

brands_base.gif

brands_base.gif

112 ms

clock_pic.jpg

clock_pic.jpg

112 ms

__utm.gif

__utm.gif

24 ms

shim_95.gif

shim_95.gif

123 ms

lounge_btn2.gif

lounge_btn2.gif

121 ms

click_fl_btn_4.jpg

click_fl_btn_4.jpg

124 ms

adsbygoogle.js

adsbygoogle.js

116 ms

plusone.js

plusone.js

43 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

14 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

44 ms

fastbutton

fastbutton

40 ms

postmessageRelay

postmessageRelay

142 ms

show_ads_impl.js

show_ads_impl.js

135 ms

developers.google.com

developers.google.com

303 ms

2254111616-postmessagerelay.js

2254111616-postmessagerelay.js

27 ms

rpc:shindig_random.js

rpc:shindig_random.js

16 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

zrt_lookup.html

zrt_lookup.html

28 ms

ads

ads

412 ms

ads

ads

809 ms

ads

ads

590 ms

gen_204

gen_204

69 ms

pixel

pixel

36 ms

dv3.js

dv3.js

38 ms

window_focus.js

window_focus.js

24 ms

qs_click_protection.js

qs_click_protection.js

28 ms

ufs_web_display.js

ufs_web_display.js

21 ms

pixel

pixel

177 ms

pixel

pixel

177 ms

ad

ad

165 ms

15907318599269795396

15907318599269795396

115 ms

abg_lite.js

abg_lite.js

194 ms

s

s

114 ms

redir.html

redir.html

321 ms

one_click_handler_one_afma.js

one_click_handler_one_afma.js

226 ms

icon.png

icon.png

221 ms

setuid

setuid

259 ms

skeleton.js

skeleton.js

276 ms

361430088359262401

361430088359262401

282 ms

abg_lite.js

abg_lite.js

200 ms

omrhp.js

omrhp.js

201 ms

Q12zgMmT.js

Q12zgMmT.js

194 ms

4466963536382052353

4466963536382052353

59 ms

rum

rum

78 ms

pixel

pixel

76 ms

iframe.html

iframe.html

68 ms

activeview

activeview

105 ms

62bHydCX.html

62bHydCX.html

31 ms

pixel

pixel

31 ms

activeview

activeview

85 ms

rum

rum

40 ms

4-uCVPGjM7LyjktmBn4e3dTF5gIEI_0uAhecWCEgumY.js

4-uCVPGjM7LyjktmBn4e3dTF5gIEI_0uAhecWCEgumY.js

4 ms

activeview

activeview

76 ms

0x2Xzg0e0rsX5QTDbUHGL9nfCiEGjg74cg__OvfQZwk.js

0x2Xzg0e0rsX5QTDbUHGL9nfCiEGjg74cg__OvfQZwk.js

12 ms

sodar

sodar

28 ms

sodar2.js

sodar2.js

16 ms

runner.html

runner.html

18 ms

aframe

aframe

40 ms

Accessibility Review

thebranddomains.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

thebranddomains.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebranddomains.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebranddomains.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thebranddomains.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

thebranddomains.com

Open Graph description is not detected on the main page of The Brand Domains. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: