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thebrandinglab.com.au screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

thebrandinglab.com.au

Branding Agency Parramatta Sydney | The Branding Lab

Page Load Speed

12.4 sec in total

First Response

2.9 sec

Resources Loaded

8.7 sec

Page Rendered

795 ms

thebrandinglab.com.au screenshot

About Website

Click here to check amazing The Branding Lab content. Otherwise, check out these important facts you probably never knew about thebrandinglab.com.au

For over 16 years we’ve been carefully crafting brand and communications solutions that create change and connect businesses with audiences in a meaningful way.

Visit thebrandinglab.com.au

Key Findings

We analyzed Thebrandinglab.com.au page load time and found that the first response time was 2.9 sec and then it took 9.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

thebrandinglab.com.au performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value27.5 s

0/100

10%

Network Requests Diagram

thebrandinglab.com.au

2867 ms

vft6new.css

112 ms

style.css

219 ms

style.css

436 ms

style.css

642 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 74% of them (67 requests) were addressed to the original Thebrandinglab.com.au, 20% (18 requests) were made to Use.typekit.net and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Thebrandinglab.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (27%)

Content Size

6.1 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebrandinglab.com.au main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 5.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 115.7 kB

  • Original 135.6 kB
  • After minification 130.4 kB
  • After compression 19.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.7 kB or 85% of the original size.

Image Optimization

-27%

Potential reduce by 1.5 MB

  • Original 5.7 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Branding Lab needs image optimization as it can save up to 1.5 MB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 558 B

  • Original 121.6 kB
  • After minification 121.6 kB
  • After compression 121.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 5.0 kB

  • Original 104.1 kB
  • After minification 104.1 kB
  • After compression 99.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebrandinglab.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (65%)

Requests Now

74

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Branding Lab. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 29 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thebrandinglab.com.au

thebrandinglab.com.au

2867 ms

vft6new.css

vft6new.css

112 ms

style.css

style.css

219 ms

style.css

style.css

436 ms

style.css

style.css

642 ms

frontend-lite.min.css

frontend-lite.min.css

867 ms

swiper.min.css

swiper.min.css

647 ms

post-1428.css

post-1428.css

654 ms

frontend-lite.min.css

frontend-lite.min.css

649 ms

uael-frontend.min.css

uael-frontend.min.css

666 ms

all.min.css

all.min.css

860 ms

v4-shims.min.css

v4-shims.min.css

865 ms

global.css

global.css

871 ms

post-9.css

post-9.css

872 ms

post-1468.css

post-1468.css

883 ms

post-186.css

post-186.css

1078 ms

post-6034.css

post-6034.css

1081 ms

post-1844.css

post-1844.css

1083 ms

ecs-style.css

ecs-style.css

1084 ms

post-848.css

post-848.css

1085 ms

post-1460.css

post-1460.css

1099 ms

post-6742.css

post-6742.css

1295 ms

post-7039.css

post-7039.css

1298 ms

css

css

34 ms

jquery.min.js

jquery.min.js

1304 ms

jquery-migrate.min.js

jquery-migrate.min.js

1304 ms

v4-shims.min.js

v4-shims.min.js

1316 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

1316 ms

ecs.js

ecs.js

1531 ms

js

js

60 ms

widget-nav-menu.min.css

widget-nav-menu.min.css

1513 ms

animations.min.css

animations.min.css

1519 ms

post-1991.css

post-1991.css

1633 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

1640 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

1633 ms

webpack.runtime.min.js

webpack.runtime.min.js

1732 ms

frontend-modules.min.js

frontend-modules.min.js

1955 ms

waypoints.min.js

waypoints.min.js

1755 ms

core.min.js

core.min.js

1861 ms

frontend.min.js

frontend.min.js

1854 ms

p.css

p.css

21 ms

ecspro.js

ecspro.js

1646 ms

uto0spp.css

uto0spp.css

197 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

1520 ms

p.css

p.css

2 ms

hooks.min.js

hooks.min.js

1350 ms

i18n.min.js

i18n.min.js

1433 ms

frontend.min.js

frontend.min.js

1434 ms

elements-handlers.min.js

elements-handlers.min.js

1436 ms

gtm.js

gtm.js

117 ms

gtm.js

gtm.js

148 ms

the-branding-lab-logo.svg

the-branding-lab-logo.svg

616 ms

tbl_homepage_video_image.jpg

tbl_homepage_video_image.jpg

1260 ms

01-Strategy-Thumbnail.png

01-Strategy-Thumbnail.png

1719 ms

02-Branding-Thumbnail.png

02-Branding-Thumbnail.png

2032 ms

03-UX-Thumbnail.png

03-UX-Thumbnail.png

1823 ms

04-Social-Media-Thumbnail.png

04-Social-Media-Thumbnail.png

1830 ms

Lexus-Castle-Towers.mov.00_00_05_09.jpg

Lexus-Castle-Towers.mov.00_00_05_09.jpg

1685 ms

parramatta-council1.png

parramatta-council1.png

1476 ms

MD_Master-Horizontal_green.png

MD_Master-Horizontal_green.png

1692 ms

erm-logo-1.svg

erm-logo-1.svg

1903 ms

worker-s1.svg

worker-s1.svg

1920 ms

para-1.svg

para-1.svg

1938 ms

CAR_Logo_-04.png

CAR_Logo_-04.png

2042 ms

ADS_White-Background-Logo.png

ADS_White-Background-Logo.png

2063 ms

fair0-1.svg

fair0-1.svg

2120 ms

Biba_Gold.png

Biba_Gold.png

2136 ms

biesse3.png

biesse3.png

2152 ms

OxfordBathroom_Logo-1.svg

OxfordBathroom_Logo-1.svg

2249 ms

APW_Logo-1.svg

APW_Logo-1.svg

2259 ms

LaingSimmons_Logo-1.svg

LaingSimmons_Logo-1.svg

2281 ms

sb-1.svg

sb-1.svg

2337 ms

TheCoffeeEmporium_Logo-1.svg

TheCoffeeEmporium_Logo-1.svg

2277 ms

d

d

89 ms

d

d

114 ms

d

d

38 ms

d

d

38 ms

d

d

38 ms

d

d

37 ms

d

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45 ms

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45 ms

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44 ms

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44 ms

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46 ms

d

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46 ms

d

d

47 ms

d

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47 ms

d

d

47 ms

d

d

47 ms

AC_Master-Inline.png

AC_Master-Inline.png

2282 ms

b_logo.png

b_logo.png

2379 ms

Accessibility Review

thebrandinglab.com.au accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

thebrandinglab.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

thebrandinglab.com.au SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebrandinglab.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebrandinglab.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebrandinglab.com.au

Open Graph data is detected on the main page of The Branding Lab. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: