Tools & Wizards About Us
thebrandmanager.com.au screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

thebrandmanager.com.au

Digital Marketing, Web Design, Creative & Hubspot Agency Australia | Salted Stone

Page Load Speed

3.9 sec in total

First Response

381 ms

Resources Loaded

3.2 sec

Page Rendered

401 ms

thebrandmanager.com.au screenshot

About Website

Welcome to thebrandmanager.com.au homepage info - get ready to check Thebrandmanager best content for Australia right away, or after learning these important things about thebrandmanager.com.au

Digital agency providing end-to-end marketing, sales, support, & customer success services. Award Winners, HubSpot Elite-tier Partners, Digital Growth Accelerators.

Visit thebrandmanager.com.au

Key Findings

We analyzed Thebrandmanager.com.au page load time and found that the first response time was 381 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thebrandmanager.com.au performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value25.2 s

0/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value2,600 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value25.4 s

0/100

10%

Network Requests Diagram

381 ms

jquery-1.11.2.js

67 ms

slick.css

81 ms

module_12201989653_2020_-_Header_Options.css

242 ms

module_131754416281_2023_-_Header_Options.css

84 ms

Our browser made a total of 127 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Thebrandmanager.com.au, 17% (22 requests) were made to Use.typekit.net and 3% (4 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Saltedstone.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 187.2 kB (13%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebrandmanager.com.au main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 911.5 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 138.9 kB

  • Original 159.3 kB
  • After minification 151.7 kB
  • After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 138.9 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 41.4 kB

  • Original 911.5 kB
  • After minification 870.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Thebrandmanager images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.4 kB

  • Original 363.8 kB
  • After minification 363.7 kB
  • After compression 357.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 450 B

  • Original 4.2 kB
  • After minification 4.2 kB
  • After compression 3.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebrandmanager.com.au needs all CSS files to be minified and compressed as it can save up to 450 B or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (57%)

Requests Now

100

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Thebrandmanager. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

381 ms

jquery-1.11.2.js

jquery-1.11.2.js

67 ms

slick.css

slick.css

81 ms

module_12201989653_2020_-_Header_Options.css

module_12201989653_2020_-_Header_Options.css

242 ms

module_131754416281_2023_-_Header_Options.css

module_131754416281_2023_-_Header_Options.css

84 ms

module_71907443772_Logo_Slider_-_HubDB.min.css

module_71907443772_Logo_Slider_-_HubDB.min.css

117 ms

module_5805822317_Homepage_Rotating_Graphic.min.css

module_5805822317_Homepage_Rotating_Graphic.min.css

128 ms

scripts_2018.js

scripts_2018.js

97 ms

jquery.paroller.js

jquery.paroller.js

114 ms

slick.js

slick.js

100 ms

adsbygoogle.js

adsbygoogle.js

233 ms

scrollreveal.min.js

scrollreveal.min.js

82 ms

animate.css

animate.css

197 ms

gio7bns.js

gio7bns.js

183 ms

jquery.lazyload.min.js

jquery.lazyload.min.js

96 ms

layout.min.css

layout.min.css

148 ms

layout-extended.min.css

layout-extended.min.css

131 ms

salted_stone_2018.min.css

salted_stone_2018.min.css

335 ms

current.js

current.js

144 ms

embed.js

embed.js

79 ms

project.js

project.js

154 ms

project.js

project.js

199 ms

module_71907443772_Logo_Slider_-_HubDB.min.js

module_71907443772_Logo_Slider_-_HubDB.min.js

174 ms

364768.js

364768.js

228 ms

index.js

index.js

314 ms

scroll-reveals.js

scroll-reveals.js

384 ms

jquery.paroller.js

jquery.paroller.js

31 ms

gtm.js

gtm.js

184 ms

hotjar-55875.js

hotjar-55875.js

169 ms

show_ads_impl.js

show_ads_impl.js

1151 ms

lftracker_v1_ywVkO4XRzgb8Z6Bj.js

lftracker_v1_ywVkO4XRzgb8Z6Bj.js

914 ms

a9db0363-ce80-47c3-9ef9-28c6954129eb.png

a9db0363-ce80-47c3-9ef9-28c6954129eb.png

985 ms

1723.gif

1723.gif

1406 ms

logo-vector.svg

logo-vector.svg

675 ms

logo-vector-white.svg

logo-vector-white.svg

81 ms

mobile-phone.svg

mobile-phone.svg

668 ms

solution1.svg

solution1.svg

669 ms

solution2.svg

solution2.svg

667 ms

solution3.svg

solution3.svg

671 ms

edrington_logo.svg

edrington_logo.svg

663 ms

Akamai_logo.svg

Akamai_logo.svg

872 ms

michelin.png

michelin.png

880 ms

t-mobile.svg

t-mobile.svg

877 ms

hubspot-logo.png

hubspot-logo.png

877 ms

Peloton%20Standard%20Lockup%20RGB.svg

Peloton%20Standard%20Lockup%20RGB.svg

874 ms

hines.svg

hines.svg

934 ms

saltyHeads2.gif

saltyHeads2.gif

2111 ms

www-text.png

www-text.png

1480 ms

www-circle.png

www-circle.png

1520 ms

www-circle-mobile.png

www-circle-mobile.png

1272 ms

www-map.png

www-map.png

1515 ms

www-map-mobile.png

www-map-mobile.png

1270 ms

Yamini-Quote-Web@2x.png

Yamini-Quote-Web@2x.png

1543 ms

hubspot-logo.png

hubspot-logo.png

1530 ms

HubsELITE.png

HubsELITE.png

1766 ms

white_googlePartner.png

white_googlePartner.png

1788 ms

white_wistia.png

white_wistia.png

1782 ms

white_bigCommerce.png

white_bigCommerce.png

1788 ms

ceros.png

ceros.png

1788 ms

instapage.png

instapage.png

2013 ms

wpEngine.png

wpEngine.png

1990 ms

databoxPremier.png

databoxPremier.png

2080 ms

seventhsense.png

seventhsense.png

2065 ms

time-for-cta.svg

time-for-cta.svg

1853 ms

shacka-mini.svg

shacka-mini.svg

1920 ms

b3e7688f-e916-4676-be95-4339d2076780.png

b3e7688f-e916-4676-be95-4339d2076780.png

1266 ms

b80da455-c785-4006-ad64-48532ea84c99.png

b80da455-c785-4006-ad64-48532ea84c99.png

1479 ms

3bf44c2f-c129-403b-93ce-4d847296f6ef.png

3bf44c2f-c129-403b-93ce-4d847296f6ef.png

1477 ms

d

d

43 ms

d

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631 ms

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636 ms

modernpictogramspro_234.woff

modernpictogramspro_234.woff

1422 ms

d

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609 ms

d

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611 ms

d

d

741 ms

d

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818 ms

modules.7b6d7646601d8cd7fb5f.js

modules.7b6d7646601d8cd7fb5f.js

1157 ms

map-brackets.svg

map-brackets.svg

1912 ms

action-bg.svg

action-bg.svg

1901 ms

analytics.js

analytics.js

1093 ms

insight.min.js

insight.min.js

1225 ms

uwt.js

uwt.js

1221 ms

js

js

798 ms

fbevents.js

fbevents.js

1089 ms

d

d

695 ms

d

d

693 ms

d

d

695 ms

56c35bd5df50be80bf0001d7.js

56c35bd5df50be80bf0001d7.js

1054 ms

1723.js

1723.js

1051 ms

s2-2018-social.ttf

s2-2018-social.ttf

1535 ms

leadflows.js

leadflows.js

1050 ms

fb.js

fb.js

1048 ms

364768.js

364768.js

1045 ms

conversations-embed.js

conversations-embed.js

1178 ms

web-interactives-embed.js

web-interactives-embed.js

1046 ms

364768.js

364768.js

1178 ms

d

d

197 ms

d

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243 ms

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242 ms

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242 ms

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242 ms

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242 ms

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494 ms

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530 ms

d

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528 ms

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530 ms

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530 ms

tr-rc.lfeeder.com

tr-rc.lfeeder.com

432 ms

zrt_lookup.html

zrt_lookup.html

304 ms

ads

ads

333 ms

collect

collect

191 ms

insight_tag_errors.gif

insight_tag_errors.gif

134 ms

p.gif

p.gif

81 ms

collect

collect

82 ms

js

js

113 ms

tagjs

tagjs

13 ms

adsct

adsct

400 ms

adsct

adsct

359 ms

53 ms

adsct

adsct

247 ms

tap.php

tap.php

197 ms

pixel

pixel

212 ms

ga-audiences

ga-audiences

287 ms

bounce

bounce

32 ms

sd

sd

27 ms

cb

cb

3 ms

cb

cb

22 ms

Accessibility Review

thebrandmanager.com.au accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thebrandmanager.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebrandmanager.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebrandmanager.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebrandmanager.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebrandmanager.com.au

Open Graph data is detected on the main page of Thebrandmanager. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: