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thebrowniecompany.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

thebrowniecompany.com

The Brownie Company - award-winning homemade chocolate brownies

Page Load Speed

2 sec in total

First Response

154 ms

Resources Loaded

1.7 sec

Page Rendered

110 ms

thebrowniecompany.com screenshot

About Website

Visit thebrowniecompany.com now to see the best up-to-date The Brownie Company content and also check out these interesting facts you probably never knew about thebrowniecompany.com

Home delivery handmade chocolate brownie gifts in Stamford, Lincolnshire. Perfect for weddings, celebrations, wholesale and corporate treats

Visit thebrowniecompany.com

Key Findings

We analyzed Thebrowniecompany.com page load time and found that the first response time was 154 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

thebrowniecompany.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value2.199

0/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

www.thebrowniecompany.co.uk

154 ms

www.thebrowniecompany.co.uk

453 ms

css

87 ms

css

87 ms

css

86 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Thebrowniecompany.com, 21% (13 requests) were made to Cdn10.bigcommerce.com and 11% (7 requests) were made to Thebrowniecompany.co.uk. The less responsive or slowest element that took the longest time to load (557 ms) relates to the external source Thebrowniecompany.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 74.7 kB (11%)

Content Size

691.6 kB

After Optimization

616.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebrowniecompany.com main page is 691.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 463.2 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 23.6 kB

  • Original 29.9 kB
  • After minification 26.9 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.6 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 463.2 kB
  • After minification 463.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Brownie Company images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 36.7 kB

  • Original 154.4 kB
  • After minification 154.4 kB
  • After compression 117.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 36.7 kB or 24% of the original size.

CSS Optimization

-33%

Potential reduce by 14.5 kB

  • Original 44.0 kB
  • After minification 43.9 kB
  • After compression 29.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebrowniecompany.com needs all CSS files to be minified and compressed as it can save up to 14.5 kB or 33% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (80%)

Requests Now

60

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Brownie Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thebrowniecompany.co.uk

www.thebrowniecompany.co.uk

154 ms

www.thebrowniecompany.co.uk

www.thebrowniecompany.co.uk

453 ms

css

css

87 ms

css

css

87 ms

css

css

86 ms

styles.css

styles.css

145 ms

styles.css

styles.css

148 ms

iselector.css

iselector.css

155 ms

flexslider.css

flexslider.css

146 ms

slide-show.css

slide-show.css

253 ms

styles-slide-show.css

styles-slide-show.css

150 ms

social.css

social.css

144 ms

white.css

white.css

557 ms

theme.css

theme.css

273 ms

bride-to-be.css

bride-to-be.css

160 ms

product.attributes.css

product.attributes.css

163 ms

ui.all.css

ui.all.css

170 ms

product.quickview.css

product.quickview.css

163 ms

store.css

store.css

164 ms

imodal.css

imodal.css

166 ms

custom.css

custom.css

137 ms

css

css

81 ms

css

css

80 ms

js

js

110 ms

jquery.min.js

jquery.min.js

60 ms

menudrop.js

menudrop.js

132 ms

common.js

common.js

131 ms

iselector.js

iselector.js

132 ms

jquery.flexslider.js

jquery.flexslider.js

129 ms

viewport.js

viewport.js

129 ms

jquery.autobox.js

jquery.autobox.js

145 ms

init.js

init.js

149 ms

jquery.uniform.min.js

jquery.uniform.min.js

144 ms

main.js

main.js

152 ms

jquery-ui.min.js

jquery-ui.min.js

173 ms

quickview.js

quickview.js

175 ms

jquery.form.js

jquery.form.js

175 ms

imodal.js

imodal.js

173 ms

loader.js

loader.js

122 ms

quicksearch.js

quicksearch.js

177 ms

bc_pinstrumentation.min.js

bc_pinstrumentation.min.js

179 ms

jquery.bgiframe.min.js

jquery.bgiframe.min.js

194 ms

superfish.js

superfish.js

193 ms

visitor.js

visitor.js

192 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

187 ms

css

css

22 ms

fbevents.js

fbevents.js

59 ms

ajax-loader.gif

ajax-loader.gif

48 ms

icon_sprite.png

icon_sprite.png

47 ms

logo_main3_1579365819__41814.original.jpg

logo_main3_1579365819__41814.original.jpg

120 ms

searchIcon.png

searchIcon.png

99 ms

Brownie_carousel_1_edit_1.jpg

Brownie_carousel_1_edit_1.jpg

98 ms

heart_comp_edit_1__61872.jpg

heart_comp_edit_1__61872.jpg

99 ms

Christmas_heart_carousel.jpg

Christmas_heart_carousel.jpg

101 ms

cheesecake_edit_1__35139.jpg

cheesecake_edit_1__35139.jpg

100 ms

nuts_edit.jpg

nuts_edit.jpg

109 ms

blank.gif

blank.gif

107 ms

qkBIXvYC6trAT55ZBi1ueQVIjQTD-JqaE0lM.woff

qkBIXvYC6trAT55ZBi1ueQVIjQTD-JqaE0lM.woff

54 ms

sprite-social.png

sprite-social.png

39 ms

index.php

index.php

123 ms

icon_sprite.png

icon_sprite.png

82 ms

Carousel-Navigation-L.png

Carousel-Navigation-L.png

26 ms

Carousel-Navigation-R.png

Carousel-Navigation-R.png

21 ms

Accessibility Review

thebrowniecompany.com accessibility score

70

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thebrowniecompany.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebrowniecompany.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebrowniecompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thebrowniecompany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebrowniecompany.com

Open Graph description is not detected on the main page of The Brownie Company. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: