Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

thecolumbiagroup.net

Welcome to the Columbia Group | Best Insurance Brokerage

Page Load Speed

964 ms in total

First Response

65 ms

Resources Loaded

633 ms

Page Rendered

266 ms

thecolumbiagroup.net screenshot

About Website

Visit thecolumbiagroup.net now to see the best up-to-date The Columbia Group content and also check out these interesting facts you probably never knew about thecolumbiagroup.net

We are a full service Insurance Brokerage in Baltimore, Maryland. We are committed to providing our clients with the excellence in service they need and deserve.

Visit thecolumbiagroup.net

Key Findings

We analyzed Thecolumbiagroup.net page load time and found that the first response time was 65 ms and then it took 899 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

thecolumbiagroup.net performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value5.5 s

54/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.274

44/100

15%

TTI (Time to Interactive)

Value9.4 s

30/100

10%

Network Requests Diagram

thecolumbiagroup.net

65 ms

thecolumbiagroup.net

117 ms

css

48 ms

css

72 ms

font-awesome.min.css

52 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 62% of them (29 requests) were addressed to the original Thecolumbiagroup.net, 6% (3 requests) were made to Fonts.googleapis.com and 4% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (199 ms) belongs to the original domain Thecolumbiagroup.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 57.8 kB (6%)

Content Size

969.8 kB

After Optimization

911.9 kB

In fact, the total size of Thecolumbiagroup.net main page is 969.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 768.6 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 17.7 kB

  • Original 24.0 kB
  • After minification 23.5 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.7 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 7.1 kB

  • Original 768.6 kB
  • After minification 761.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Columbia Group images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 33.0 kB

  • Original 174.3 kB
  • After minification 174.3 kB
  • After compression 141.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 33.0 kB or 19% of the original size.

CSS Optimization

-6%

Potential reduce by 173 B

  • Original 2.9 kB
  • After minification 2.9 kB
  • After compression 2.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thecolumbiagroup.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (38%)

Requests Now

40

After Optimization

25

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Columbia Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

thecolumbiagroup.net accessibility score

73

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thecolumbiagroup.net best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

thecolumbiagroup.net SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thecolumbiagroup.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thecolumbiagroup.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Columbia Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: