Tools & Wizards About Us
thecraftstore.com.au screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

thecraftstore.com.au

Creative Toys for Kids – Art & Craft, Musical Toys & Puzzles

Page Load Speed

10 sec in total

First Response

1.1 sec

Resources Loaded

8.8 sec

Page Rendered

201 ms

thecraftstore.com.au screenshot

About Website

Click here to check amazing The Craft Store content for Australia. Otherwise, check out these important facts you probably never knew about thecraftstore.com.au

A huge range of creative toys for kids of all ages from leading toy suppliers. Find art and craft supplies, puzzles, musical toys and more at cheap prices.

Visit thecraftstore.com.au

Key Findings

We analyzed Thecraftstore.com.au page load time and found that the first response time was 1.1 sec and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

thecraftstore.com.au performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value380 ms

70/100

30%

CLS (Cumulative Layout Shift)

Value0.461

19/100

15%

TTI (Time to Interactive)

Value8.9 s

35/100

10%

Network Requests Diagram

thecraftstore.com.au

1083 ms

www.thecraftstore.com.au

2530 ms

app.css

8 ms

style.css

20 ms

jquery.fancybox.css

23 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 76% of them (37 requests) were addressed to the original Thecraftstore.com.au, 4% (2 requests) were made to S7.addthis.com and 4% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (4.2 sec) belongs to the original domain Thecraftstore.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 606.4 kB (45%)

Content Size

1.3 MB

After Optimization

739.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thecraftstore.com.au main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 559.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 75.2 kB

  • Original 95.6 kB
  • After minification 81.9 kB
  • After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.2 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 15.2 kB

  • Original 559.1 kB
  • After minification 543.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Craft Store images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 330.3 kB

  • Original 471.7 kB
  • After minification 471.5 kB
  • After compression 141.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 330.3 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 185.7 kB

  • Original 219.3 kB
  • After minification 179.7 kB
  • After compression 33.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thecraftstore.com.au needs all CSS files to be minified and compressed as it can save up to 185.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (36%)

Requests Now

42

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Craft Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thecraftstore.com.au

thecraftstore.com.au

1083 ms

www.thecraftstore.com.au

www.thecraftstore.com.au

2530 ms

app.css

app.css

8 ms

style.css

style.css

20 ms

jquery.fancybox.css

jquery.fancybox.css

23 ms

css

css

59 ms

util.js

util.js

22 ms

jquery.min.js

jquery.min.js

22 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

23 ms

jquery.neto.2.33.js

jquery.neto.2.33.js

27 ms

bootstrap.min.js

bootstrap.min.js

27 ms

custom.js

custom.js

25 ms

jquery-ui-1.8.18.custom.min.js

jquery-ui-1.8.18.custom.min.js

27 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

27 ms

addthis_widget.js

addthis_widget.js

36 ms

ga.js

ga.js

1400 ms

headerbg.jpg

headerbg.jpg

1377 ms

analytics.js

analytics.js

1385 ms

_Incapsula_Resource

_Incapsula_Resource

1354 ms

ajax_loader

ajax_loader

4169 ms

website_logo.png

website_logo.png

78 ms

59.jpg

59.jpg

78 ms

60.jpg

60.jpg

2379 ms

54.jpg

54.jpg

2751 ms

57.jpg

57.jpg

1844 ms

56.jpg

56.jpg

1677 ms

MATB66.jpg

MATB66.jpg

1194 ms

MND4196.jpg

MND4196.jpg

1428 ms

M037009.jpg

M037009.jpg

1651 ms

DJ8783.jpg

DJ8783.jpg

2334 ms

DJ9639.jpg

DJ9639.jpg

2559 ms

ECA01.jpg

ECA01.jpg

2133 ms

MND1639.jpg

MND1639.jpg

2557 ms

EDCLYAS12.jpg

EDCLYAS12.jpg

2745 ms

footerbg.jpg

footerbg.jpg

2335 ms

paymenticons.svg

paymenticons.svg

2337 ms

australia.png

australia.png

3685 ms

remove.gif

remove.gif

2378 ms

add.gif

add.gif

2379 ms

IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf

IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf

62 ms

zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf

zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf

63 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3423 ms

__utm.gif

__utm.gif

18 ms

_Incapsula_Resource

_Incapsula_Resource

2458 ms

collect

collect

11 ms

collect

collect

45 ms

collect

collect

45 ms

300lo.json

300lo.json

53 ms

sh.953eb77977227bfd253ee158.html

sh.953eb77977227bfd253ee158.html

26 ms

Accessibility Review

thecraftstore.com.au accessibility score

79

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

thecraftstore.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thecraftstore.com.au SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thecraftstore.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thecraftstore.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thecraftstore.com.au

Open Graph description is not detected on the main page of The Craft Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: