Tools & Wizards About Us
thecreativebranch.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

thecreativebranch.com

The Creative Branch | Brand Design | Web Design | Digital Marketing

Page Load Speed

10.9 sec in total

First Response

282 ms

Resources Loaded

10.4 sec

Page Rendered

229 ms

thecreativebranch.com screenshot

About Website

Welcome to thecreativebranch.com homepage info - get ready to check The Creative Branch best content right away, or after learning these important things about thecreativebranch.com

The Creative Branch is based in Staveley near Kendal and provide design, brand, website design and marketing within Cumbria, Northwest England.

Visit thecreativebranch.com

Key Findings

We analyzed Thecreativebranch.com page load time and found that the first response time was 282 ms and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

thecreativebranch.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value5,790 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value35.8 s

0/100

10%

Network Requests Diagram

thecreativebranch.com

282 ms

www.thecreativebranch.com

1405 ms

frontend.css

220 ms

5eb6cceda3107c464c4a7de83958eee3-c37ec27fdcb880fc9ae7e1b37115b84d-RequestReducedScript.js

331 ms

28cd394f08b96167ada7ebdb8eebd161-d89d05e476393073fb035158ebd52a8f-RequestReducedScript.js

553 ms

Our browser made a total of 429 requests to load all elements on the main page. We found that 93% of them (400 requests) were addressed to the original Thecreativebranch.com, 2% (9 requests) were made to Fast.fonts.net and 2% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Thecreativebranch.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.4 MB (7%)

Content Size

37.1 MB

After Optimization

34.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thecreativebranch.com main page is 37.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 36.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 255.9 kB

  • Original 302.6 kB
  • After minification 291.8 kB
  • After compression 46.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 255.9 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 2.1 MB

  • Original 36.4 MB
  • After minification 34.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Creative Branch images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 36.0 kB

  • Original 300.8 kB
  • After minification 300.4 kB
  • After compression 264.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 36.0 kB or 12% of the original size.

CSS Optimization

-13%

Potential reduce by 12.2 kB

  • Original 92.5 kB
  • After minification 92.5 kB
  • After compression 80.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thecreativebranch.com needs all CSS files to be minified and compressed as it can save up to 12.2 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (8%)

Requests Now

417

After Optimization

383

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 417 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Creative Branch. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thecreativebranch.com

thecreativebranch.com

282 ms

www.thecreativebranch.com

www.thecreativebranch.com

1405 ms

frontend.css

frontend.css

220 ms

5eb6cceda3107c464c4a7de83958eee3-c37ec27fdcb880fc9ae7e1b37115b84d-RequestReducedScript.js

5eb6cceda3107c464c4a7de83958eee3-c37ec27fdcb880fc9ae7e1b37115b84d-RequestReducedScript.js

331 ms

28cd394f08b96167ada7ebdb8eebd161-d89d05e476393073fb035158ebd52a8f-RequestReducedScript.js

28cd394f08b96167ada7ebdb8eebd161-d89d05e476393073fb035158ebd52a8f-RequestReducedScript.js

553 ms

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439 ms

47c9b501-3367-4bee-bc76-89ffdd20a88c.css

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47 ms

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666 ms

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204 ms

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209 ms

tick.svg

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close.svg

close.svg

307 ms

flw_fb.png

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GenerateIT

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Accessibility Review

thecreativebranch.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

thecreativebranch.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thecreativebranch.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thecreativebranch.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thecreativebranch.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thecreativebranch.com

Open Graph data is detected on the main page of The Creative Branch. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: