Tools & Wizards About Us
thedecisionmakers.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

thedecisionmakers.co.uk

DM - TRAVEL RETAIL'S DECISION MAKERS

Page Load Speed

3.7 sec in total

First Response

243 ms

Resources Loaded

2.8 sec

Page Rendered

671 ms

thedecisionmakers.co.uk screenshot

About Website

Welcome to thedecisionmakers.co.uk homepage info - get ready to check The DECISION MAKERS best content right away, or after learning these important things about thedecisionmakers.co.uk

TRAVEL RETAIL'S DECISION MAKERS

Visit thedecisionmakers.co.uk

Key Findings

We analyzed Thedecisionmakers.co.uk page load time and found that the first response time was 243 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thedecisionmakers.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value19.0 s

0/100

25%

SI (Speed Index)

Value15.4 s

0/100

10%

TBT (Total Blocking Time)

Value230 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value3.104

0/100

15%

TTI (Time to Interactive)

Value27.3 s

0/100

10%

Network Requests Diagram

thedecisionmakers.co.uk

243 ms

www.thedecisionmakers.co.uk

643 ms

js

71 ms

css

37 ms

all.min.css

275 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 86% of them (43 requests) were addressed to the original Thedecisionmakers.co.uk, 8% (4 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Thedecisionmakers.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (27%)

Content Size

5.1 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thedecisionmakers.co.uk main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 73.8 kB

  • Original 85.3 kB
  • After minification 59.1 kB
  • After compression 11.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.3 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.8 kB or 86% of the original size.

Image Optimization

-8%

Potential reduce by 289.1 kB

  • Original 3.8 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The DECISION MAKERS images are well optimized though.

JavaScript Optimization

-79%

Potential reduce by 662.5 kB

  • Original 833.5 kB
  • After minification 627.7 kB
  • After compression 171.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 662.5 kB or 79% of the original size.

CSS Optimization

-85%

Potential reduce by 369.2 kB

  • Original 435.5 kB
  • After minification 384.6 kB
  • After compression 66.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thedecisionmakers.co.uk needs all CSS files to be minified and compressed as it can save up to 369.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (60%)

Requests Now

40

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The DECISION MAKERS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thedecisionmakers.co.uk

thedecisionmakers.co.uk

243 ms

www.thedecisionmakers.co.uk

www.thedecisionmakers.co.uk

643 ms

js

js

71 ms

css

css

37 ms

all.min.css

all.min.css

275 ms

flaticon.css

flaticon.css

308 ms

bootstrap.min.css

bootstrap.min.css

729 ms

jquery-ui.css

jquery-ui.css

497 ms

select2.css

select2.css

436 ms

owl.carousel.min.css

owl.carousel.min.css

330 ms

magnific-popup.css

magnific-popup.css

415 ms

jquery-eu-cookie-law-popup.css

jquery-eu-cookie-law-popup.css

424 ms

style.css

style.css

834 ms

Dm-Logo-White-navbar.png

Dm-Logo-White-navbar.png

534 ms

DM%20Global%20Liquid_purple_2.jpg

DM%20Global%20Liquid_purple_2.jpg

949 ms

DM%20Asia%20Liquid_red_1.jpg

DM%20Asia%20Liquid_red_1.jpg

1020 ms

DM%20Cannes%20Liquid_teal_1.jpg

DM%20Cannes%20Liquid_teal_1.jpg

1053 ms

DM_MEA%20Liquid_orange_1.jpg

DM_MEA%20Liquid_orange_1.jpg

926 ms

DM%20Americas%20Liquid_peach_1.jpg

DM%20Americas%20Liquid_peach_1.jpg

970 ms

DDF_40th_Anniv_1630x372.jpg

DDF_40th_Anniv_1630x372.jpg

1109 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

1018 ms

popper.min.js

popper.min.js

1085 ms

bootstrap.min.js

bootstrap.min.js

1086 ms

jquery-ui.js

jquery-ui.js

1363 ms

owl-carousel.min.js

owl-carousel.min.js

1142 ms

jquery.velocity.min.js

jquery.velocity.min.js

1180 ms

jquery.kenburnsy.js

jquery.kenburnsy.js

1217 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

1221 ms

jquery.appear.js

jquery.appear.js

1234 ms

jquery.countTo.js

jquery.countTo.js

1265 ms

jquery-eu-cookie-law-popup.js

jquery-eu-cookie-law-popup.js

1310 ms

custom.js

custom.js

1341 ms

jquery.redirect.js

jquery.redirect.js

1333 ms

login.js

login.js

1393 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

27 ms

DM%20Asia%20small.jpg

DM%20Asia%20small.jpg

1435 ms

DM%20Americas%20small.jpg

DM%20Americas%20small.jpg

1469 ms

DM%20Global%20small.jpg

DM%20Global%20small.jpg

1478 ms

DM%20Cannes%20small.jpg

DM%20Cannes%20small.jpg

1473 ms

DM%20MEA%20small.jpg

DM%20MEA%20small.jpg

1489 ms

adverts_montage.jpg

adverts_montage.jpg

1856 ms

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

16 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

22 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

32 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

33 ms

fa-solid-900.woff

fa-solid-900.woff

673 ms

fa-regular-400.woff

fa-regular-400.woff

702 ms

Flaticon.svg

Flaticon.svg

942 ms

Flaticon.woff

Flaticon.woff

693 ms

fa-brands-400.woff

fa-brands-400.woff

702 ms

Accessibility Review

thedecisionmakers.co.uk accessibility score

67

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

thedecisionmakers.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

thedecisionmakers.co.uk SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thedecisionmakers.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thedecisionmakers.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thedecisionmakers.co.uk

Open Graph description is not detected on the main page of The DECISION MAKERS. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: