Tools & Wizards About Us
thediamondstore.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

thediamondstore.co.uk

The Diamond Store London - The UK's Largest Online Jewellers

Page Load Speed

5.9 sec in total

First Response

651 ms

Resources Loaded

4.1 sec

Page Rendered

1.1 sec

thediamondstore.co.uk screenshot

About Website

Click here to check amazing The Diamond Store content for India. Otherwise, check out these important facts you probably never knew about thediamondstore.co.uk

British jewellers since 1956. Amazing range of diamond and gemstone jewellery. 5 Year Guarantee - Award Winning Service - Free Delivery - 0% Finance

Visit thediamondstore.co.uk

Key Findings

We analyzed Thediamondstore.co.uk page load time and found that the first response time was 651 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thediamondstore.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value19.8 s

0/100

10%

TBT (Total Blocking Time)

Value2,890 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value25.7 s

0/100

10%

Network Requests Diagram

thediamondstore.co.uk

651 ms

www.thediamondstore.co.uk

596 ms

gtm.js

77 ms

DS_Wishlist.js

111 ms

30000123

150 ms

Our browser made a total of 142 requests to load all elements on the main page. We found that 10% of them (14 requests) were addressed to the original Thediamondstore.co.uk, 36% (51 requests) were made to Thediamondstore.imgix.net and 6% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Thediamondstore.imgix.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.1 kB (5%)

Content Size

3.1 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thediamondstore.co.uk main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 117.4 kB

  • Original 145.9 kB
  • After minification 137.6 kB
  • After compression 28.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.4 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 28.2 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Diamond Store images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 14.0 kB

  • Original 534.4 kB
  • After minification 534.4 kB
  • After compression 520.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 2.4 kB

  • Original 40.5 kB
  • After minification 40.5 kB
  • After compression 38.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thediamondstore.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (47%)

Requests Now

137

After Optimization

72

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 137 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Diamond Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 50 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thediamondstore.co.uk

thediamondstore.co.uk

651 ms

www.thediamondstore.co.uk

www.thediamondstore.co.uk

596 ms

gtm.js

gtm.js

77 ms

DS_Wishlist.js

DS_Wishlist.js

111 ms

30000123

30000123

150 ms

newdesign.css

newdesign.css

911 ms

41 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

30 ms

01HQB2X7NPPB8SY23T6XCH3AW1

01HQB2X7NPPB8SY23T6XCH3AW1

44 ms

swiper-bundle.min.css

swiper-bundle.min.css

110 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

89 ms

popper.min.js

popper.min.js

196 ms

jquery.lazy.min.js

jquery.lazy.min.js

212 ms

bootstrap.min.js

bootstrap.min.js

373 ms

sli-rac.config.custom.js

sli-rac.config.custom.js

522 ms

ld.js

ld.js

80 ms

4647451.js

4647451.js

211 ms

f3ha5i7l.js

f3ha5i7l.js

391 ms

klaviyo.js

klaviyo.js

373 ms

swiper-bundle.min.js

swiper-bundle.min.js

593 ms

loader.js

loader.js

70 ms

landing

landing

180 ms

js

js

65 ms

destination

destination

176 ms

analytics.js

analytics.js

150 ms

bundle_legacy.js

bundle_legacy.js

121 ms

collect

collect

164 ms

25 ms

languages.json

languages.json

102 ms

core.js

core.js

131 ms

engagement-rings.jpg

engagement-rings.jpg

280 ms

thediamondstore.co.uk

thediamondstore.co.uk

236 ms

marie-claire.svg

marie-claire.svg

13 ms

sheerluxe.svg

sheerluxe.svg

92 ms

the-times.svg

the-times.svg

88 ms

grazia.svg

grazia.svg

91 ms

hello.svg

hello.svg

123 ms

glamour.svg

glamour.svg

126 ms

rings.jpg

rings.jpg

315 ms

necklaces.jpg

necklaces.jpg

429 ms

earrings.jpg

earrings.jpg

375 ms

bracelets.jpg

bracelets.jpg

412 ms

premium-gifting.jpg

premium-gifting.jpg

383 ms

eternity-rings.jpg

eternity-rings.jpg

363 ms

round.png

round.png

362 ms

oval.png

oval.png

404 ms

cushion.png

cushion.png

404 ms

pear.png

pear.png

413 ms

princess.png

princess.png

413 ms

emerald.png

emerald.png

411 ms

marquise.png

marquise.png

412 ms

baguette.png

baguette.png

427 ms

radiant.png

radiant.png

427 ms

gift-sets-pearls.jpg

gift-sets-pearls.jpg

486 ms

gift-sets-emerald.jpg

gift-sets-emerald.jpg

484 ms

woman-with-pear-shaped-ring.jpg

woman-with-pear-shaped-ring.jpg

480 ms

carbon-offset-mob.jpg

carbon-offset-mob.jpg

500 ms

gold-delivery.svg

gold-delivery.svg

1542 ms

gold-returns.svg

gold-returns.svg

431 ms

gold-guarantee.svg

gold-guarantee.svg

455 ms

gold-gift-card.svg

gold-gift-card.svg

457 ms

gold-packaging.svg

gold-packaging.svg

457 ms

spacer.png

spacer.png

458 ms

tdslondon.png

tdslondon.png

459 ms

grey-search-icon.svg

grey-search-icon.svg

515 ms

all.js

all.js

139 ms

desktop-hero.jpg

desktop-hero.jpg

535 ms

under-150.jpg

under-150.jpg

542 ms

150-250.jpg

150-250.jpg

546 ms

250-500.jpg

250-500.jpg

562 ms

500-1000.jpg

500-1000.jpg

595 ms

1000-2000.jpg

1000-2000.jpg

601 ms

carbon-offset-desktop.jpg

carbon-offset-desktop.jpg

612 ms

over-2000.jpg

over-2000.jpg

579 ms

crimsontext-regular-webfont.woff

crimsontext-regular-webfont.woff

239 ms

dmsans-regular-webfont.woff

dmsans-regular-webfont.woff

78 ms

sli-rac.config.js

sli-rac.config.js

105 ms

fbevents.js

fbevents.js

112 ms

sli-spark.js

sli-spark.js

208 ms

30000123

30000123

70 ms

m-outer-3437aaddcdf6922d623e172c2d6f9278.html

m-outer-3437aaddcdf6922d623e172c2d6f9278.html

63 ms

banner.js

banner.js

205 ms

4647451.js

4647451.js

205 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

179 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

195 ms

runtime.575e76507d014c43b1b9.js

runtime.575e76507d014c43b1b9.js

40 ms

sharedUtils.ef3296608bc2583174d6.js

sharedUtils.ef3296608bc2583174d6.js

82 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

128 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

128 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

126 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

126 ms

signup_forms.ea381fabab056fd7e65a.js

signup_forms.ea381fabab056fd7e65a.js

131 ms

en.json

en.json

152 ms

syncframe

syncframe

173 ms

179 ms

main.2bdc3040.js

main.2bdc3040.js

47 ms

m-outer-15a2b40a058ddff1cffdb63779fe3de1.js

m-outer-15a2b40a058ddff1cffdb63779fe3de1.js

44 ms

all.js

all.js

93 ms

adr5CRMMBgClYk29hDjO%24)(%24Q%3D%3D

adr5CRMMBgClYk29hDjO%24)(%24Q%3D%3D

71 ms

30000123

30000123

219 ms

sli-rac.3.13.css

sli-rac.3.13.css

159 ms

sli-rac.custom.css

sli-rac.custom.css

195 ms

sli-rac.stub.local.3.13.js

sli-rac.stub.local.3.13.js

281 ms

inner.html

inner.html

195 ms

195 ms

189 ms

217 ms

1580173718902786

1580173718902786

113 ms

adr5CRMMBgClYk29hDjO%24)(%24Q%3D%3D

adr5CRMMBgClYk29hDjO%24)(%24Q%3D%3D

145 ms

cross-domain-bridge.html

cross-domain-bridge.html

29 ms

s.js

s.js

135 ms

f3ha5i7l_1701875878058_es5.js

f3ha5i7l_1701875878058_es5.js

124 ms

1px.png

1px.png

73 ms

41 ms

30000123

30000123

78 ms

IsThirdPartCookiesAllowed

IsThirdPartCookiesAllowed

111 ms

translations-en.json

translations-en.json

7 ms

en

en

163 ms

uct

uct

652 ms

ring.jpg

ring.jpg

84 ms

ct.html

ct.html

47 ms

set

set

158 ms

freeShippingBanner

freeShippingBanner

272 ms

shape-round.png

shape-round.png

44 ms

shape-princess-cut.png

shape-princess-cut.png

54 ms

shape-emerald-cut.png

shape-emerald-cut.png

44 ms

shape-pear.png

shape-pear.png

58 ms

shape-oval.png

shape-oval.png

54 ms

shape-cushion.png

shape-cushion.png

43 ms

shape-baguette.png

shape-baguette.png

55 ms

shape-marquise.png

shape-marquise.png

56 ms

shape-radiant.png

shape-radiant.png

54 ms

coloured-lab-diamond.jpg

coloured-lab-diamond.jpg

55 ms

earrings.jpg

earrings.jpg

56 ms

bracelet.jpg

bracelet.jpg

56 ms

necklace.jpg

necklace.jpg

83 ms

gifting-yellow-diamond.jpg

gifting-yellow-diamond.jpg

58 ms

US

US

112 ms

GAData

GAData

144 ms

prefetcher.js

prefetcher.js

18 ms

PrefetcherProcess

PrefetcherProcess

47 ms

main.js

main.js

49 ms

Accessibility Review

thediamondstore.co.uk accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

thediamondstore.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

thediamondstore.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thediamondstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thediamondstore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thediamondstore.co.uk

Open Graph data is detected on the main page of The Diamond Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: