Analyze

thediamondstore.co.uk: The Diamond Store - UK's Largest Online Jeweller

Shop our amazing range of diamond and gemstone jewellery at great rates. 5 Year Guarantee - Award Winning Service - Free Delivery - 0% Finance

Page load speed analysis

  • 61/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    481 ms

  • Resources loaded

    4.4 sec

  • Page rendered

    382 ms

  • Total page load time

    5.2 sec

Click here to check amazing The Diamond Store content for India. Otherwise, check out these important facts you probably never knew about thediamondstore.co.uk

We analyzed Thediamondstore.co.uk page load time and found that the first response time was 481 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 74.3 kB
    Images 408.8 kB
    Javascripts 180.2 kB
    CSS 89.5 kB

    In fact, the total size of Thediamondstore.co.uk main page is 752.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 408.8 kB which makes up the majority of the site volume.

    • Original 74.3 kB
    • After minification 64.2 kB
    • After compression 14.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.1 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.0 kB or 81% of the original size.

    • Original 408.8 kB
    • After optimization 395.3 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Diamond Store images are well optimized though.

    • Original 180.2 kB
    • After minification 179.8 kB
    • After compression 66.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 114.2 kB or 63% of the original size.

    • Original 89.5 kB
    • After minification 88.1 kB
    • After compression 18.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thediamondstore.co.uk needs all CSS files to be minified and compressed as it can save up to 70.9 kB or 79% of the original size.

Network requests diagram

  • thediamondstore.co.uk
  • www.thediamondstore.co.uk
  • styles.min.css
  • prettyPhoto.css
  • jsapi
  • jquery.prettyPhoto.min.js
  • esq2wyi.js
  • scripts.js
  • ninja-slider.css
  • ninjaVideoPlugin.js
  • ninja-slider.js
  • ld.js
  • feefostatic.min.js
  • sli-rac.0.4.css
  • sli-rac.css
  • jquery.min.js
  • www.thediamondstore.co.uk
  • engagement.png
  • newstud010.jpg
  • earrings.png
  • necklaces.png
  • spacer.png
  • navbar_rings.png
  • navbar_earrings.png
  • navbar_bracelets.png
  • navbar_pendants.png
  • navbar_samplesale.png
  • navbar_collections.png
  • spacer.gif
  • DR53.jpg
  • C3713.jpg
  • SB1003.jpg
  • HG30-300W0.jpg
  • 10330w.jpg
  • all.js
  • logo.png
  • white_marker.png
  • common.png
  • widget_v2.129.js
  • shades.png
  • ukja2013.png
  • commonbottom.png
  • K5nv1Fk8Zb_vLdjfO0ABIXzoOsv_eMcpj0HOhU2XXZSffO0vMUMdeMJ6Mk6f5Mb.woff
  • RItXoQdrsKhcd1X7-ls7mj9n_JvBKhWozeTYGrNJUBJffO7vMUMdeMJ6Mk6f5Mw.woff
  • BEAcolVQioc3wvJPz6gZ4P97sd1kVHzdcKzpXbRuNjvffOcvMUMdeMJ6Mk6f5MI.woff
  • plusone.js
  • analytics.js
  • sli-rac.config.js
  • collect
  • fbds.js
  • feefoframe.css
  • Feefo-Gold-Badge.gif
  • event
  • collect
  • cb=gapi.loaded_0
  • event
  • xd_arbiter.php
  • xd_arbiter.php
  • js
  • sli-rac.stub.0.4.js
  • p.gif
  • loading.gif
  • amethyst-bs.jpg
  • ga-audiences
  • winners.jpg
  • gtmp_compiled_ORivPvssGkM.js
  • xd_arbiter.php
  • avatar_simple_visitor.png
  • dis.aspx
  • aL63HcygAAVYuCCsAAA==

Our browser made a total of 73 requests to load all elements on the main page. We found that 40% of them (29 requests) were addressed to the original Thediamondstore.co.uk, 11% (8 requests) were made to Images.thediamondstore.co.uk and 7% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Staticxx.facebook.com.

Additional info on thediamondstore.co.uk

Requests

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Diamond Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

20

Javascripts

33

Images

7

CSS

4

AJAX

64

All

Possible request optimization

1

Javascripts

26

Images

1

CSS

4

AJAX

32

Optimized

32

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www.thediamondstore.co.uk before it reached this domain.

IP address

Thediamondstore.co.uk uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

thediamondstore.co.uk

stupiddope.com

dogbreedinfo.com

novomatic.com

engineeryourfinances.com

192.124.249.54

DNS records

Type Host Target/ip TTL Other
A

thediamondstore.co.uk

192.124.249.54 70
NS

thediamondstore.co.uk

ns9.ezhostingserver.co.uk 283
NS

thediamondstore.co.uk

ns10.ezhostingserver.co.uk 283
SOA

thediamondstore.co.uk

300 Mname: ns9.ezhostingserver.co.uk
Rname: hostmaster.thediamondstore.co.uk
Serial: 201991692
Refresh: 43200
Retry: 3600
Expire: 1209600
Minimum-ttl: 86400
MX

thediamondstore.co.uk

mx2.emailsrvr.com 300 Pri: 20

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thediamondstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thediamondstore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Thediamondstore.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 33.2% of all visits is India. It lies approximately 8430 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Thediamondstore.co.uk page load time for the majority of users is moving the server to India or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of The Diamond Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

thediamondstore.co.uk

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