Tools & Wizards About Us
thedmlab.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

thedmlab.com

Digital Marketing Agency Hereford - Multi-Award Winning | The DM Lab

Page Load Speed

13 sec in total

First Response

288 ms

Resources Loaded

11.9 sec

Page Rendered

831 ms

thedmlab.com screenshot

About Website

Click here to check amazing The DM Lab content. Otherwise, check out these important facts you probably never knew about thedmlab.com

The DM Lab is a multi-award winning digital marketing agency based in Herefordshire specialising in online marketing; SEO, PPC, social media & web design.

Visit thedmlab.com

Key Findings

We analyzed Thedmlab.com page load time and found that the first response time was 288 ms and then it took 12.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

thedmlab.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value900 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value26.7 s

0/100

10%

Network Requests Diagram

thedmlab.com

288 ms

thedmlab.com

532 ms

classic-themes.min.css

170 ms

cleantalk-public.min.css

256 ms

elementor-icons.min.css

259 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 91% of them (108 requests) were addressed to the original Thedmlab.com, 1% (1 request) were made to Fonts.googleapis.com and 1% (1 request) were made to Moderate.cleantalk.org. The less responsive or slowest element that took the longest time to load (10.6 sec) belongs to the original domain Thedmlab.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 234.1 kB (16%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thedmlab.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 147.7 kB

  • Original 176.0 kB
  • After minification 170.5 kB
  • After compression 28.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 147.7 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 49.4 kB

  • Original 1.0 MB
  • After minification 995.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The DM Lab images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 24.1 kB

  • Original 208.8 kB
  • After minification 208.8 kB
  • After compression 184.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 24.1 kB or 12% of the original size.

CSS Optimization

-18%

Potential reduce by 12.9 kB

  • Original 72.8 kB
  • After minification 72.3 kB
  • After compression 59.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thedmlab.com needs all CSS files to be minified and compressed as it can save up to 12.9 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (41%)

Requests Now

114

After Optimization

67

  • Images
  • JavaScript
  • CSS

The browser has sent 114 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The DM Lab. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thedmlab.com

thedmlab.com

288 ms

thedmlab.com

thedmlab.com

532 ms

classic-themes.min.css

classic-themes.min.css

170 ms

cleantalk-public.min.css

cleantalk-public.min.css

256 ms

elementor-icons.min.css

elementor-icons.min.css

259 ms

frontend-lite.min.css

frontend-lite.min.css

347 ms

swiper.min.css

swiper.min.css

261 ms

post-18843.css

post-18843.css

264 ms

frontend-lite.min.css

frontend-lite.min.css

262 ms

global.css

global.css

342 ms

post-4.css

post-4.css

352 ms

post-18859.css

post-18859.css

356 ms

post-18913.css

post-18913.css

355 ms

post-19298.css

post-19298.css

356 ms

style.css

style.css

427 ms

css

css

49 ms

fontawesome.min.css

fontawesome.min.css

432 ms

solid.min.css

solid.min.css

430 ms

brands.min.css

brands.min.css

435 ms

script.min.js

script.min.js

440 ms

jquery.min.js

jquery.min.js

520 ms

apbct-public-bundle.min.js

apbct-public-bundle.min.js

512 ms

ct-bot-detector-wrapper.js

ct-bot-detector-wrapper.js

28 ms

widget-carousel.min.css

widget-carousel.min.css

436 ms

widget-theme-elements.min.css

widget-theme-elements.min.css

436 ms

widget-nav-menu.min.css

widget-nav-menu.min.css

436 ms

post-18846.css

post-18846.css

436 ms

animations.min.css

animations.min.css

582 ms

26117544.js

26117544.js

416 ms

script.js

script.js

589 ms

imagesloaded.min.js

imagesloaded.min.js

580 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

580 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

589 ms

webpack.runtime.min.js

webpack.runtime.min.js

581 ms

frontend-modules.min.js

frontend-modules.min.js

649 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

667 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

648 ms

wp-polyfill.min.js

wp-polyfill.min.js

665 ms

hooks.min.js

hooks.min.js

647 ms

i18n.min.js

i18n.min.js

664 ms

frontend.min.js

frontend.min.js

735 ms

waypoints.min.js

waypoints.min.js

650 ms

core.min.js

core.min.js

567 ms

frontend.min.js

frontend.min.js

582 ms

elements-handlers.min.js

elements-handlers.min.js

575 ms

gtm.js

gtm.js

164 ms

60d1b93bcd31d0427846eb44

60d1b93bcd31d0427846eb44

555 ms

main-logo-black.png

main-logo-black.png

276 ms

flask.gif

flask.gif

10582 ms

integrate.gif

integrate.gif

1229 ms

07-value.gif

07-value.gif

857 ms

03-Labyrinth.gif

03-Labyrinth.gif

634 ms

28-search.gif

28-search.gif

789 ms

migration.gif

migration.gif

793 ms

rocket-projects.gif

rocket-projects.gif

981 ms

17-business-network.gif

17-business-network.gif

877 ms

contact.gif

contact.gif

1410 ms

clients.gif

clients.gif

1028 ms

history.gif

history.gif

964 ms

14-Line-Chart.gif

14-Line-Chart.gif

1051 ms

blog.gif

blog.gif

1884 ms

meet-the-team.gif

meet-the-team.gif

2008 ms

testmonials.gif

testmonials.gif

2698 ms

sbs-winner-1.png

sbs-winner-1.png

1315 ms

designrush.png

designrush.png

1486 ms

BBA-FINALIST-2023.jpg

BBA-FINALIST-2023.jpg

1399 ms

QdVUSTchPBm7nuUeVf70viFguW44JQ.ttf

QdVUSTchPBm7nuUeVf70viFguW44JQ.ttf

22 ms

fa-solid-900.woff

fa-solid-900.woff

1988 ms

fa-brands-400.woff

fa-brands-400.woff

1655 ms

g-b-e-a-2023.jpg

g-b-e-a-2023.jpg

1733 ms

GBWWA-finalist.png

GBWWA-finalist.png

1819 ms

EB100.png

EB100.png

1863 ms

ie-100-winner.jpg

ie-100-winner.jpg

1901 ms

fb.js

fb.js

422 ms

collectedforms.js

collectedforms.js

461 ms

conversations-embed.js

conversations-embed.js

442 ms

26117544.js

26117544.js

473 ms

banner.js

banner.js

453 ms

local-awards-winner-2023.jpg

local-awards-winner-2023.jpg

1890 ms

bizbubble-top-100-2023.jpg

bizbubble-top-100-2023.jpg

1930 ms

THE-SMALL-AWARDS-DIGITAL-STAR-FINALIST.jpg

THE-SMALL-AWARDS-DIGITAL-STAR-FINALIST.jpg

1940 ms

prestige-awards-winner.jpg

prestige-awards-winner.jpg

1960 ms

ERS.jpg

ERS.jpg

1989 ms

ans-partner.jpg

ans-partner.jpg

1984 ms

topseos.png

topseos.png

1933 ms

BUSINESS-PERSON-OF-THE-YEAR.jpg

BUSINESS-PERSON-OF-THE-YEAR.jpg

1973 ms

winner.jpg

winner.jpg

2173 ms

small.png

small.png

1994 ms

mba-1.jpg

mba-1.jpg

1999 ms

best-of-britain.png

best-of-britain.png

2040 ms

sunshine-pride-awards.jpg

sunshine-pride-awards.jpg

1721 ms

mbcc.jpg

mbcc.jpg

1572 ms

three-best-rated-2020.png

three-best-rated-2020.png

1612 ms

rural-business-awards.jpg

rural-business-awards.jpg

1584 ms

creative-business-of-the-year.jpg

creative-business-of-the-year.jpg

1570 ms

sme-100.png

sme-100.png

1527 ms

spotlight-awards.jpg

spotlight-awards.jpg

1538 ms

business-elite-awards-2020.jpg

business-elite-awards-2020.jpg

1498 ms

uk-small-business-awards.png

uk-small-business-awards.png

1482 ms

css-innovation.png

css-innovation.png

1351 ms

ava-platinum.png

ava-platinum.png

1375 ms

css-best-ux.png

css-best-ux.png

1204 ms

css-best-ui.png

css-best-ui.png

1134 ms

css-kudos.png

css-kudos.png

1170 ms

ava-platinum-1.png

ava-platinum-1.png

933 ms

business-leader-2022-finalist.png

business-leader-2022-finalist.png

865 ms

tech-behemoths.png

tech-behemoths.png

870 ms

guinness-world-record-holder.jpg

guinness-world-record-holder.jpg

848 ms

great-british-entrepreneur-awards-1.jpg

great-british-entrepreneur-awards-1.jpg

814 ms

man-of-the-year-2021.jpg

man-of-the-year-2021.jpg

783 ms

bizbubble-icon.png

bizbubble-icon.png

778 ms

micro-business-awards-2021.jpg

micro-business-awards-2021.jpg

783 ms

rural-business-awards-2021-2022.jpg

rural-business-awards-2021-2022.jpg

851 ms

ORB_Member_Logo.png

ORB_Member_Logo.png

764 ms

sme-climate-hub.png

sme-climate-hub.png

765 ms

kind-currency.png

kind-currency.png

735 ms

good-business-charter-footer-cropped.png

good-business-charter-footer-cropped.png

751 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

777 ms

the-dm-lab-logo-menu-bg-300x105.png

the-dm-lab-logo-menu-bg-300x105.png

773 ms

Accessibility Review

thedmlab.com accessibility score

96

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

thedmlab.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thedmlab.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thedmlab.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thedmlab.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thedmlab.com

Open Graph data is detected on the main page of The DM Lab. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: