Tools & Wizards About Us
thedmsgrp.com screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

thedmsgrp.com

DMS | Tech-Enabled, Data-Driven Digital Performance Advertising

Page Load Speed

5.6 sec in total

First Response

140 ms

Resources Loaded

5 sec

Page Rendered

445 ms

thedmsgrp.com screenshot

About Website

Visit thedmsgrp.com now to see the best up-to-date The DMS Grp content for United States and also check out these interesting facts you probably never knew about thedmsgrp.com

Digital Media Solutions (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

Visit thedmsgrp.com

Key Findings

We analyzed Thedmsgrp.com page load time and found that the first response time was 140 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thedmsgrp.com performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value15,760 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.369

29/100

15%

TTI (Time to Interactive)

Value26.3 s

0/100

10%

Network Requests Diagram

thedmsgrp.com

140 ms

bootstrap.min.css

117 ms

screen.css

94 ms

slick.css

102 ms

css

34 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 90% of them (47 requests) were addressed to the original Thedmsgrp.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (4.5 sec) belongs to the original domain Thedmsgrp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 326.5 kB (28%)

Content Size

1.2 MB

After Optimization

843.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thedmsgrp.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 854.6 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 33.8 kB

  • Original 44.7 kB
  • After minification 39.2 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.8 kB or 76% of the original size.

Image Optimization

-14%

Potential reduce by 120.9 kB

  • Original 854.6 kB
  • After minification 733.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The DMS Grp needs image optimization as it can save up to 120.9 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-37%

Potential reduce by 43.2 kB

  • Original 117.6 kB
  • After minification 117.4 kB
  • After compression 74.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 43.2 kB or 37% of the original size.

CSS Optimization

-84%

Potential reduce by 128.5 kB

  • Original 153.1 kB
  • After minification 137.5 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thedmsgrp.com needs all CSS files to be minified and compressed as it can save up to 128.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (16%)

Requests Now

50

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The DMS Grp. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thedmsgrp.com

thedmsgrp.com

140 ms

bootstrap.min.css

bootstrap.min.css

117 ms

screen.css

screen.css

94 ms

slick.css

slick.css

102 ms

css

css

34 ms

dms-logo-wide.png

dms-logo-wide.png

100 ms

dms-cycle-white.png

dms-cycle-white.png

148 ms

jquery.min.js

jquery.min.js

76 ms

serialize-object.min.js

serialize-object.min.js

95 ms

bootstrap.min.js

bootstrap.min.js

171 ms

slick.min.js

slick.min.js

146 ms

classesandcareers.png

classesandcareers.png

205 ms

theaddictionadvisor.png

theaddictionadvisor.png

205 ms

protect.png

protect.png

207 ms

simplyjobs.png

simplyjobs.png

214 ms

wisprchat.png

wisprchat.png

358 ms

simplycreditcards.png

simplycreditcards.png

575 ms

mybestcreditcards.png

mybestcreditcards.png

681 ms

mybestautodeals.png

mybestautodeals.png

958 ms

carloanpal.png

carloanpal.png

1362 ms

degreesearch.png

degreesearch.png

1360 ms

collegeatlas.png

collegeatlas.png

1598 ms

psychologycareercenter.png

psychologycareercenter.png

2080 ms

criminaljustice.png

criminaljustice.png

2364 ms

scholarshiplibrary.png

scholarshiplibrary.png

2704 ms

degreecentral.png

degreecentral.png

3223 ms

netspend.png

netspend.png

3369 ms

firstchoicebank.png

firstchoicebank.png

3373 ms

kaplanuniversity.png

kaplanuniversity.png

3376 ms

rosettastone.png

rosettastone.png

3706 ms

ashforduniversity.png

ashforduniversity.png

3978 ms

coloradotechnicaluniversity.png

coloradotechnicaluniversity.png

3267 ms

argosyuniversity.png

argosyuniversity.png

4369 ms

vivint.png

vivint.png

4384 ms

frontpointsecurity.png

frontpointsecurity.png

4385 ms

theartinstitutes.png

theartinstitutes.png

4387 ms

waldenuniversity.png

waldenuniversity.png

4385 ms

adtsecurity.png

adtsecurity.png

4388 ms

protectamerica.png

protectamerica.png

4477 ms

inc-5000.png

inc-5000.png

4377 ms

leads-council.png

leads-council.png

4396 ms

florida-fast-100.png

florida-fast-100.png

4406 ms

dms-logo-stacked-white.png

dms-logo-stacked-white.png

4381 ms

ga.js

ga.js

12 ms

header-home.jpg

header-home.jpg

4347 ms

pattern-spot.gif

pattern-spot.gif

4406 ms

dms-team.jpg

dms-team.jpg

4531 ms

__utm.gif

__utm.gif

38 ms

slick.woff

slick.woff

4403 ms

conversion-contact.jpg

conversion-contact.jpg

4451 ms

thedmsgrp.com

thedmsgrp.com

150 ms

nr-892.min.js

nr-892.min.js

22 ms

Accessibility Review

thedmsgrp.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

thedmsgrp.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thedmsgrp.com SEO score

80

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thedmsgrp.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thedmsgrp.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thedmsgrp.com

Open Graph description is not detected on the main page of The DMS Grp. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: