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thedrum.co.uk: The Drum | Marketing, advertising, design and digital news

News for the marketing and media industries, with stories, job search resources, events listing, and features.

Page load speed analysis

  • 36/100

    Normal result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    45 ms

  • Resources loaded

    5.2 sec

  • Page rendered

    439 ms

  • Total page load time

    5.6 sec

Visit thedrum.co.uk now to see the best up-to-date The Drum content for United Kingdom and also check out these interesting facts you probably never knew about thedrum.co.uk

We analyzed Thedrum.co.uk page load time and found that the first response time was 45 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 108 B
    Images 899.5 kB
    Javascripts 277.3 kB
    CSS 517.3 kB

    In fact, the total size of Thedrum.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 899.5 kB which makes up the majority of the site volume.

    • Original 108 B
    • After compression 98 B

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. This web page is already compressed.

    • Original 899.5 kB
    • After optimization 866.3 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Drum images are well optimized though.

    • Original 277.3 kB
    • After minification 277.3 kB
    • After compression 98.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 179.2 kB or 65% of the original size.

    • Original 517.3 kB
    • After minification 445.8 kB
    • After compression 96.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thedrum.co.uk needs all CSS files to be minified and compressed as it can save up to 420.7 kB or 81% of the original size.

Network requests diagram

  • thedrum.co.uk
  • www.thedrum.co.uk
  • us
  • colorbox.css
  • thedrum.base.css
  • thedrum.layout.css
  • thedrum.menu.css
  • thedrum.footer.css
  • thedrum.social.css
  • jquery-ui-1.8.14.custom.css
  • jquery.tooltip.css
  • gemini-scrollbar.css
  • fivestar.css
  • ctools.css
  • flexslider.css
  • fbconnect.css
  • panels.css
  • system.base.css
  • system.menus.css
  • system.messages.css
  • system.theme.css
  • award.css
  • award_entry.css
  • award_mostawarded.css
  • drummediaplayer.css
  • comment.css
  • profilehub.css
  • creative_review.css
  • date.css
  • datepicker.1.7.css
  • drum_slideshow.css
  • event.css
  • featured.screen.css
  • field.css
  • jobsearch.screen.css
  • knowledge_bank.screen.css
  • jquery.imagemap.css
  • mostpopular.screen.css
  • font-awesome.css
  • jquery.min.js
  • gpt.js
  • jquery-ui.min.js
  • mydrum.css
  • node.css
  • opinion_listing.screen.css
  • search.css
  • thedrum_admin.css
  • uc_attribute.css
  • uc_file.css
  • uc_order.css
  • uc_product.css
  • uc_roles.css
  • uc_store.css
  • user.css
  • video-js.css
  • viralvideo.css
  • voting.css
  • jquery.rating.css
  • views.css
  • jquery.ui.core.min.css
  • jquery.ui.theme.min.css
  • jquery.ui.button.min.css
  • jquery.ui.resizable.min.css
  • jquery.ui.dialog.min.css
  • thedrum.old.css
  • ckeditor.css
  • thedrum.edition.css
  • print.css
  • jquery.once.js
  • drupal.js
  • jquery.cookie.js
  • jquery.form.min.js
  • ajax.js
  • jquery_update.js
  • autocomplete_widget.js
  • company.js
  • creative_review.js
  • drum_slideshow.js
  • event.js
  • jquery.featured.js
  • job_search.js
  • jquery-numvalidate.js
  • marketo_ma.js
  • jquery.tabs.js
  • mydrum.js
  • news.js
  • newsletter.js
  • uc_file.js
  • video.js
  • viralvideo.js
  • voting.js
  • jquery.metadata.js
  • jquery.rating.js
  • linkit.js
  • progress.js
  • index.js
  • jquery.waitforimages.min.js
  • drum-media-component.js
  • editentity-dialog.js
  • fivestar.js
  • font-awesome.min.css
  • fivestar.ajax.js
  • jquery.flexslider.js
  • fbconnect.js
  • linkitDialog.js
  • googleanalytics.js
  • jquery.tooltip.js
  • jquery.colorbox-min.js
  • jquery.lazyload.mini.js
  • drum_google_map.js
  • jquery.waitforimages.min.js
  • general.js
  • jquery.lwtCountdown-1.0.js
  • jquery-jcarousellite.min.js
  • gallery.js
  • include_twitter.js
  • pubads_impl_82.js
  • quantcast_tracking.js
  • include_most_popular_async.js
  • container.html
  • analytics.js
  • linkid.js
  • collect
  • cse.js
  • 0.jpg
  • 1655765_665892690114566_1467702270_o.jpg
  • bg.png
  • 0.jpg
  • 0.jpg
  • 0.jpg
  • fullsizerender.jpg
  • president_obama_social_media.png
  • trump_new_campaign.jpg
  • mc_saatchi.jpg
  • donald_trumpf.jpg
  • guardian_app.jpg
  • untitled_design_1.jpg
  • img_8292.jpg
  • the_skywalk_by_alex_thomson_1.jpg
  • gwr.jpg
  • 25697407392_4e65e6b950_z.jpg
  • canada_0.jpg
  • howardsally.jpg
  • imgres-1.jpg
  • instagram-icon.jpg
  • liverpool-competition.jpg
  • alexreinhold.png
  • honey_nut_cheerios.jpg
  • sm_buzz_chat.jpg
  • ronaldo_ad_0.png
  • uk_top_shazamed_ads_1.jpg
  • steve_buzz_pearce.png
  • vanquish-coupe.jpg
  • pasted_image_at_2015_11_10_03_38_pm.png
  • supported-by-stein-ias1.png
  • pasted_image_at_2015_11_10_03_40_pm.png
  • workfront.png
  • future_of_tv_image.jpg
  • pasted_image_at_2015_11_10_03_45_pm.png
  • corbis.png
  • ads
  • cse.js
  • ga-audiences
  • ads
  • jsapi
  • default+en.css
  • default.css
  • default+en.I.js
  • default.css
  • bg-shadow1.png

Our browser made a total of 170 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Thedrum.co.uk, 66% (113 requests) were made to Thedrum.com and 18% (31 requests) were made to Img01.thedrum.com. The less responsive or slowest element that took the longest time to load (3.5 sec) relates to the external source Thedrum.com.

Additional info on thedrum.co.uk

Requests

The browser has sent 165 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Drum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 60 to 1 for JavaScripts and from 65 to 1 for CSS and as a result speed up the page load time.

60

Javascripts

39

Images

65

CSS

1

AJAX

165

All

Possible request optimization

1

Javascripts

39

Images

1

CSS

1

AJAX

123

Optimized

42

All

Normal result

Redirects

As for redirects, our browser reached this domain in two steps. The first redirect led to http://www.thedrum.co.uk/, then it was forwarded to http://www.thedrum.com/us, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

Thedrum.co.uk uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

thedrum.co.uk

schueler.cc

insidecrm.com

worldgolf.com

unplggd.com

174.129.25.170

DNS records

Type Host Target/ip TTL Other
A

thedrum.co.uk

174.129.25.170 3600
NS

thedrum.co.uk

ns-276.awsdns-34.com 86400
NS

thedrum.co.uk

ns-527.awsdns-01.net 86400
NS

thedrum.co.uk

ns-1359.awsdns-41.org 86400
NS

thedrum.co.uk

ns-1575.awsdns-04.co.uk 86400

Language and encoding

Poor result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

N/A

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thedrum.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thedrum.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate

Thedrum.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 56.1% of all visits is United Kingdom. It lies approximately 3550 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Thedrum.co.uk page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of The Drum. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

thedrum.co.uk

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