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theequitablebank.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

theequitablebank.com

Milwaukee WI Mortgages, Personal & Business Banking | The Equitable Bank

Page Load Speed

1.5 sec in total

First Response

275 ms

Resources Loaded

971 ms

Page Rendered

205 ms

theequitablebank.com screenshot

About Website

Visit theequitablebank.com now to see the best up-to-date The Equitable Bank content for United States and also check out these interesting facts you probably never knew about theequitablebank.com

The Equitable Bank specializes in mortgage lending, personal and business banking in the Greater Milwaukee Area. Visit the nearest branch to learn more about our services.

Visit theequitablebank.com

Key Findings

We analyzed Theequitablebank.com page load time and found that the first response time was 275 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

theequitablebank.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.4 s

0/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value200 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

theequitablebank.com

275 ms

style.css

116 ms

jquery.min.js

7 ms

main-navigation.js

54 ms

onlineBanking68b3.js

54 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 64% of them (29 requests) were addressed to the original Theequitablebank.com, 13% (6 requests) were made to Equitablebank.mortgagewebcenter.com and 9% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (311 ms) relates to the external source Equitablebank.mortgagewebcenter.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 134.6 kB (26%)

Content Size

513.3 kB

After Optimization

378.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theequitablebank.com main page is 513.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 340.5 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 16.7 kB

  • Original 21.9 kB
  • After minification 18.8 kB
  • After compression 5.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.1 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.7 kB or 76% of the original size.

Image Optimization

-18%

Potential reduce by 59.6 kB

  • Original 340.5 kB
  • After minification 280.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Equitable Bank needs image optimization as it can save up to 59.6 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-10%

Potential reduce by 4.4 kB

  • Original 43.7 kB
  • After minification 42.4 kB
  • After compression 39.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-50%

Potential reduce by 53.9 kB

  • Original 107.1 kB
  • After minification 101.3 kB
  • After compression 53.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theequitablebank.com needs all CSS files to be minified and compressed as it can save up to 53.9 kB or 50% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (41%)

Requests Now

41

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Equitable Bank. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

theequitablebank.com

theequitablebank.com

275 ms

style.css

style.css

116 ms

jquery.min.js

jquery.min.js

7 ms

main-navigation.js

main-navigation.js

54 ms

onlineBanking68b3.js

onlineBanking68b3.js

54 ms

slide-show.js

slide-show.js

65 ms

conversion.js

conversion.js

15 ms

ga.js

ga.js

65 ms

analytics.js

analytics.js

46 ms

tfrwidget.asp

tfrwidget.asp

277 ms

seal.png

seal.png

71 ms

BtnPersonalizedQuote.png

BtnPersonalizedQuote.png

199 ms

headerbg.png

headerbg.png

36 ms

logo.png

logo.png

37 ms

tagline.png

tagline.png

37 ms

mn-button-arrow.png

mn-button-arrow.png

38 ms

li-mn-arrow.png

li-mn-arrow.png

39 ms

bg-ss-home-text.png

bg-ss-home-text.png

60 ms

ContentImageHandler.ashx

ContentImageHandler.ashx

244 ms

ContentImageHandler.ashx

ContentImageHandler.ashx

215 ms

ContentImageHandler.ashx

ContentImageHandler.ashx

216 ms

redbox.png

redbox.png

57 ms

lockicon.png

lockicon.png

60 ms

greenbox.png

greenbox.png

107 ms

btn-mortgages-apply-now.png

btn-mortgages-apply-now.png

111 ms

yellowbox.png

yellowbox.png

108 ms

whitelockicon.png

whitelockicon.png

134 ms

footerbg.png

footerbg.png

134 ms

ehlbadge.png

ehlbadge.png

137 ms

fdicbadge.png

fdicbadge.png

162 ms

285269446779.png

285269446779.png

160 ms

twitter.png

twitter.png

164 ms

login.png

login.png

192 ms

youtube.png

youtube.png

192 ms

Pinterest.png

Pinterest.png

195 ms

ss-status-button.jpg

ss-status-button.jpg

219 ms

__utm.gif

__utm.gif

34 ms

collect

collect

35 ms

appnexus

appnexus

6 ms

collect

collect

56 ms

generic

generic

5 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

135 ms

mbot.framework.min.js

mbot.framework.min.js

252 ms

Styles.css

Styles.css

311 ms

Styles.css

Styles.css

168 ms

Accessibility Review

theequitablebank.com accessibility score

97

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

theequitablebank.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

theequitablebank.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theequitablebank.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Theequitablebank.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theequitablebank.com

Open Graph description is not detected on the main page of The Equitable Bank. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: