Tools & Wizards About Us
thefitnessstore.co.uk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

thefitnessstore.co.uk

The Fitness Store / Broadway Sports - South West Supplier

Page Load Speed

2.4 sec in total

First Response

43 ms

Resources Loaded

1.7 sec

Page Rendered

629 ms

thefitnessstore.co.uk screenshot

About Website

Welcome to thefitnessstore.co.uk homepage info - get ready to check The Fitness Store best content right away, or after learning these important things about thefitnessstore.co.uk

The Fitness Store, the South West's premier fitness equipment store. Free delivery on orders over £150 and free installation available.

Visit thefitnessstore.co.uk

Key Findings

We analyzed Thefitnessstore.co.uk page load time and found that the first response time was 43 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

thefitnessstore.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value5.7 s

52/100

10%

TBT (Total Blocking Time)

Value220 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0.248

50/100

15%

TTI (Time to Interactive)

Value7.9 s

44/100

10%

Network Requests Diagram

thefitnessstore.co.uk

43 ms

thefitnessstore.co.uk

308 ms

www.thefitnessstore.co.uk

214 ms

site.css

88 ms

vp-tracking.js

25 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 81% of them (44 requests) were addressed to the original Thefitnessstore.co.uk, 11% (6 requests) were made to Use.typekit.net and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (947 ms) belongs to the original domain Thefitnessstore.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 49.1 kB (9%)

Content Size

523.7 kB

After Optimization

474.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thefitnessstore.co.uk main page is 523.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 441.1 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 42.5 kB

  • Original 52.2 kB
  • After minification 48.1 kB
  • After compression 9.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 6.3 kB

  • Original 441.1 kB
  • After minification 434.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Fitness Store images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 314 B

  • Original 30.4 kB
  • After minification 30.4 kB
  • After compression 30.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 3 (7%)

Requests Now

45

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Fitness Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thefitnessstore.co.uk

thefitnessstore.co.uk

43 ms

thefitnessstore.co.uk

thefitnessstore.co.uk

308 ms

www.thefitnessstore.co.uk

www.thefitnessstore.co.uk

214 ms

site.css

site.css

88 ms

vp-tracking.js

vp-tracking.js

25 ms

abg0dox.css

abg0dox.css

315 ms

modernizr-2.8.0.min.js

modernizr-2.8.0.min.js

10 ms

site.js

site.js

282 ms

analytics.js

analytics.js

195 ms

the-fitness-store-white.svg

the-fitness-store-white.svg

182 ms

the-fitness-store-v2.svg

the-fitness-store-v2.svg

184 ms

power-home-lg.jpg

power-home-lg.jpg

185 ms

treadmills1.jpg

treadmills1.jpg

287 ms

cross-trainers.jpg

cross-trainers.jpg

373 ms

Bikes.jpg

Bikes.jpg

446 ms

Rower.jpg

Rower.jpg

371 ms

1158Sterling-Adjustable-Bench.jpg

1158Sterling-Adjustable-Bench.jpg

418 ms

g4multigym.jpg

g4multigym.jpg

352 ms

york-dumbbell.jpg

york-dumbbell.jpg

438 ms

A1-indoor-rower.png

A1-indoor-rower.png

540 ms

S1.jpg

S1.jpg

500 ms

g2_home_gym.jpg

g2_home_gym.jpg

530 ms

909BH-IFDC-19-Cross.jpg

909BH-IFDC-19-Cross.jpg

421 ms

1040Inspire-Body-Lift-Gym.jpg

1040Inspire-Body-Lift-Gym.jpg

576 ms

FEXBALL7_1.jpg

FEXBALL7_1.jpg

622 ms

Body-3s.jpg

Body-3s.jpg

627 ms

FDBELL1_EACH_1.jpg

FDBELL1_EACH_1.jpg

648 ms

polar.png

polar.png

744 ms

BH-Fitness.png

BH-Fitness.png

741 ms

matrix.png

matrix.png

694 ms

waterrow.png

waterrow.png

785 ms

york-fitness.png

york-fitness.png

752 ms

impulse.png

impulse.png

774 ms

Body-Solid.png

Body-Solid.png

846 ms

inspire.png

inspire.png

866 ms

lifespan.png

lifespan.png

870 ms

life-fitness.png

life-fitness.png

877 ms

keiser.png

keiser.png

900 ms

sole.png

sole.png

929 ms

the-fitness-store-alt-v2.svg

the-fitness-store-alt-v2.svg

947 ms

cards_paypal_sagepay.svg

cards_paypal_sagepay.svg

870 ms

weight-cart.svg

weight-cart.svg

730 ms

reasons-to-buy.svg

reasons-to-buy.svg

731 ms

blue-arrow-nos.svg

blue-arrow-nos.svg

861 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

727 ms

p.css

p.css

40 ms

contact-icons.svg

contact-icons.svg

820 ms

social_media_icons_footer-white.svg

social_media_icons_footer-white.svg

718 ms

collect

collect

69 ms

d

d

3 ms

d

d

39 ms

d

d

20 ms

d

d

20 ms

d

d

21 ms

Accessibility Review

thefitnessstore.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

thefitnessstore.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

thefitnessstore.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thefitnessstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thefitnessstore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thefitnessstore.co.uk

Open Graph description is not detected on the main page of The Fitness Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: