Tools & Wizards About Us
thehatstore.com.au screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

thehatstore.com.au

Australias #1 For Hats and Accessories | The Hat Store

Page Load Speed

8.2 sec in total

First Response

1.1 sec

Resources Loaded

4.9 sec

Page Rendered

2.1 sec

thehatstore.com.au screenshot

About Website

Visit thehatstore.com.au now to see the best up-to-date The Hat Store content for Australia and also check out these interesting facts you probably never knew about thehatstore.com.au

The Hat Store is situated on the Gold Coast that have been retailing 1,000's of different styles of Men's hats, Women’s hats , Kids hats, and hat accessories for over 30 years. Shop online Hats and Ac...

Visit thehatstore.com.au

Key Findings

We analyzed Thehatstore.com.au page load time and found that the first response time was 1.1 sec and then it took 7.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

thehatstore.com.au performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value19.4 s

0/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value6,280 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.8 s

0/100

10%

Network Requests Diagram

thehatstore.com.au

1146 ms

styles.css

43 ms

vendor.min.js

57 ms

theme.js

56 ms

preloads.js

60 ms

Our browser made a total of 175 requests to load all elements on the main page. We found that 87% of them (153 requests) were addressed to the original Thehatstore.com.au, 2% (4 requests) were made to Cdn.shopify.com and 2% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Thehatstore.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 717.8 kB (33%)

Content Size

2.2 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thehatstore.com.au main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 735.3 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 655.9 kB

  • Original 735.3 kB
  • After minification 626.4 kB
  • After compression 79.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 108.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 655.9 kB or 89% of the original size.

Image Optimization

-7%

Potential reduce by 47.4 kB

  • Original 695.8 kB
  • After minification 648.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Hat Store images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.2 kB

  • Original 711.6 kB
  • After minification 711.6 kB
  • After compression 710.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-22%

Potential reduce by 13.4 kB

  • Original 61.7 kB
  • After minification 48.4 kB
  • After compression 48.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thehatstore.com.au needs all CSS files to be minified and compressed as it can save up to 13.4 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (19%)

Requests Now

160

After Optimization

130

  • Images
  • JavaScript
  • CSS

The browser has sent 160 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Hat Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thehatstore.com.au

thehatstore.com.au

1146 ms

styles.css

styles.css

43 ms

vendor.min.js

vendor.min.js

57 ms

theme.js

theme.js

56 ms

preloads.js

preloads.js

60 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

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34 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

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60 ms

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101 ms

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24 ms

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476 ms

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1149 ms

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1121 ms

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1079 ms

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1087 ms

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39thirty_yankees_black_on_black_100x.jpg

1149 ms

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1045 ms

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944 ms

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1098 ms

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1112 ms

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1023 ms

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851 ms

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872 ms

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889 ms

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912 ms

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895 ms

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925 ms

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900 ms

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780 ms

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985 ms

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922 ms

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857 ms

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834 ms

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583 ms

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632 ms

instafeed-b67abd59f563761dd5dd6b478a0b2212.js

instafeed-b67abd59f563761dd5dd6b478a0b2212.js

139 ms

timesactV3.js

timesactV3.js

59 ms

index.js

index.js

50 ms

widget.min.js

widget.min.js

6 ms

01HMSDQ7GB3AC07EPCZP3QF3A6

01HMSDQ7GB3AC07EPCZP3QF3A6

54 ms

tracking.js

tracking.js

135 ms

main.js

main.js

133 ms

gmv.js

gmv.js

135 ms

046953.js

046953.js

74 ms

jquery.min.js

jquery.min.js

5 ms

Accessibility Review

thehatstore.com.au accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thehatstore.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

thehatstore.com.au SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thehatstore.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thehatstore.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thehatstore.com.au

Open Graph data is detected on the main page of The Hat Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: