Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

theiconic.co.nz

Clothing & Fashion | Sports, Beauty & Home | THE ICONIC

Page Load Speed

144 ms in total

First Response

39 ms

Resources Loaded

105 ms

Page Rendered

0 ms

theiconic.co.nz screenshot

About Website

Visit theiconic.co.nz now to see the best up-to-date The ICONIC content for New Zealand and also check out these interesting facts you probably never knew about theiconic.co.nz

New Zealand's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.

Visit theiconic.co.nz

Key Findings

We analyzed Theiconic.co.nz page load time and found that the first response time was 39 ms and then it took 105 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

theiconic.co.nz performance score

0

Network Requests Diagram

theiconic.co.nz

39 ms

theiconic.co.nz

37 ms

v1

28 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that all of those requests were addressed to Theiconic.co.nz and no external sources were called. The less responsive or slowest element that took the longest time to load (39 ms) belongs to the original domain Theiconic.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 248.7 kB (32%)

Content Size

779.9 kB

After Optimization

531.3 kB

In fact, the total size of Theiconic.co.nz main page is 779.9 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 387.4 kB which makes up the majority of the site volume.

HTML Optimization

-56%

Potential reduce by 8.8 kB

  • Original 15.7 kB
  • After minification 15.7 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.8 kB or 56% of the original size.

Image Optimization

-0%

Potential reduce by 526 B

  • Original 387.4 kB
  • After minification 386.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The ICONIC images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 140.8 kB

  • Original 257.1 kB
  • After minification 256.8 kB
  • After compression 116.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 140.8 kB or 55% of the original size.

CSS Optimization

-82%

Potential reduce by 98.5 kB

  • Original 119.8 kB
  • After minification 119.7 kB
  • After compression 21.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theiconic.co.nz needs all CSS files to be minified and compressed as it can save up to 98.5 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The ICONIC. According to our analytics all requests are already optimized.

SEO Factors

theiconic.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theiconic.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theiconic.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The ICONIC. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: