Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

theinsuranceadvisor.co.uk

The Insurance Advisor | The Insurance Advisor

Page Load Speed

3.7 sec in total

First Response

729 ms

Resources Loaded

2.7 sec

Page Rendered

306 ms

theinsuranceadvisor.co.uk screenshot

About Website

Click here to check amazing The Insurance Advisor content. Otherwise, check out these important facts you probably never knew about theinsuranceadvisor.co.uk

Visit theinsuranceadvisor.co.uk

Key Findings

We analyzed Theinsuranceadvisor.co.uk page load time and found that the first response time was 729 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

theinsuranceadvisor.co.uk performance score

0

Network Requests Diagram

www.theinsuranceadvisor.co.uk

729 ms

reset.css

214 ms

general.css

315 ms

colors.css

218 ms

style.css

214 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 56% of them (37 requests) were addressed to the original Theinsuranceadvisor.co.uk, 6% (4 requests) were made to W.sharethis.com and 3% (2 requests) were made to S.ytimg.com. The less responsive or slowest element that took the longest time to load (729 ms) belongs to the original domain Theinsuranceadvisor.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 864.3 kB (65%)

Content Size

1.3 MB

After Optimization

457.6 kB

In fact, the total size of Theinsuranceadvisor.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 758.3 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 58.7 kB

  • Original 66.7 kB
  • After minification 65.9 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.7 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 1.3 kB

  • Original 150.1 kB
  • After minification 148.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Insurance Advisor images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 515.7 kB

  • Original 758.3 kB
  • After minification 745.0 kB
  • After compression 242.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 515.7 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 288.6 kB

  • Original 346.8 kB
  • After minification 324.8 kB
  • After compression 58.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theinsuranceadvisor.co.uk needs all CSS files to be minified and compressed as it can save up to 288.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (69%)

Requests Now

59

After Optimization

18

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Insurance Advisor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

SEO Factors

theinsuranceadvisor.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theinsuranceadvisor.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theinsuranceadvisor.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Insurance Advisor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: