Tools & Wizards About Us
theinteractivefirm.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

theinteractivefirm.com

Hospitality Digital Marketing Agency, Website Design, Digital Marketing

Page Load Speed

2.1 sec in total

First Response

38 ms

Resources Loaded

1.1 sec

Page Rendered

1 sec

theinteractivefirm.com screenshot

About Website

Click here to check amazing Theinteractivefirm content. Otherwise, check out these important facts you probably never knew about theinteractivefirm.com

Lodging Interactive is a hospitality-focused digital marketing agency that has been helping hotels drive direct bookings since 2001.

Visit theinteractivefirm.com

Key Findings

We analyzed Theinteractivefirm.com page load time and found that the first response time was 38 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

theinteractivefirm.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value5,730 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.065

97/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

theinteractivefirm.com

38 ms

lodginginteractive.com

63 ms

www.lodginginteractive.com

402 ms

lodint.webflow.f83d47c8b.css

80 ms

webfont.js

64 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Theinteractivefirm.com, 70% (39 requests) were made to Cdn.prod.website-files.com and 4% (2 requests) were made to Lodginginteractive.com. The less responsive or slowest element that took the longest time to load (463 ms) relates to the external source Lb.benchmarkemail.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 127.3 kB (3%)

Content Size

3.8 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theinteractivefirm.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 48.6 kB

  • Original 60.5 kB
  • After minification 60.2 kB
  • After compression 11.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.6 kB or 80% of the original size.

Image Optimization

-2%

Potential reduce by 76.8 kB

  • Original 3.6 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theinteractivefirm images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 464 B

  • Original 153.4 kB
  • After minification 153.4 kB
  • After compression 153.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 1.4 kB

  • Original 23.7 kB
  • After minification 23.7 kB
  • After compression 22.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theinteractivefirm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (18%)

Requests Now

49

After Optimization

40

  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theinteractivefirm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

theinteractivefirm.com

theinteractivefirm.com

38 ms

lodginginteractive.com

lodginginteractive.com

63 ms

www.lodginginteractive.com

www.lodginginteractive.com

402 ms

lodint.webflow.f83d47c8b.css

lodint.webflow.f83d47c8b.css

80 ms

webfont.js

webfont.js

64 ms

js

js

121 ms

script.js

script.js

289 ms

lbformnew.js

lbformnew.js

463 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

91 ms

js.cookie.min.js

js.cookie.min.js

60 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

59 ms

webflow.73bb397c0.js

webflow.73bb397c0.js

77 ms

css

css

47 ms

63c575b512b0af4e3934bdbe_logo-LodgingInteractive-dark.png

63c575b512b0af4e3934bdbe_logo-LodgingInteractive-dark.png

148 ms

tracker.bundle.js

tracker.bundle.js

174 ms

63e5466a772f292dbd9acddd_Lodging-Interactive-Websites.jpg

63e5466a772f292dbd9acddd_Lodging-Interactive-Websites.jpg

143 ms

63e4e97deb79441daba1ceba_Lodging-Interactive-Search-Marketing-iPad.jpg

63e4e97deb79441daba1ceba_Lodging-Interactive-Search-Marketing-iPad.jpg

154 ms

63e4eb410f3b5cb9fd22368a_Lodging-Interactive-Google-Ads-Marketing-for-Hotels.jpg

63e4eb410f3b5cb9fd22368a_Lodging-Interactive-Google-Ads-Marketing-for-Hotels.jpg

163 ms

63e4eb418c122b37d844db05_Lodging-Interactive-Hotel-Content-Marketing-Services.jpg

63e4eb418c122b37d844db05_Lodging-Interactive-Hotel-Content-Marketing-Services.jpg

157 ms

63e53ed1e031473dabcf0ed8_commingle-hotels-gr.jpg

63e53ed1e031473dabcf0ed8_commingle-hotels-gr.jpg

152 ms

63d7e7c3693094657bab1cad_sm-phone.jpg

63d7e7c3693094657bab1cad_sm-phone.jpg

152 ms

63e2a8c6355fbe03c0453ff3_image-2.png

63e2a8c6355fbe03c0453ff3_image-2.png

149 ms

63e5151c2fb04da6ea4791f0_Lodging-Interactive-Hotel-Conversational.jpg

63e5151c2fb04da6ea4791f0_Lodging-Interactive-Hotel-Conversational.jpg

162 ms

65deffc11a9dd76400dd2e4b_c360.jpg

65deffc11a9dd76400dd2e4b_c360.jpg

171 ms

63e767985b939f268184b9d3_surfsand-exterior.jpg

63e767985b939f268184b9d3_surfsand-exterior.jpg

165 ms

63e766695cc9365dc6b50c53_office.jpg

63e766695cc9365dc6b50c53_office.jpg

164 ms

63e29d02896f54daa3724a81_la-quinta-main-pool-with-pink-hat.jpg

63e29d02896f54daa3724a81_la-quinta-main-pool-with-pink-hat.jpg

180 ms

63d7e7c3d3edcd43eccec9b1_laptop-sm.jpg

63d7e7c3d3edcd43eccec9b1_laptop-sm.jpg

174 ms

64b62e54f54b87b6b77c349b_cs01a.jpg

64b62e54f54b87b6b77c349b_cs01a.jpg

179 ms

63e5f80e6f208812c161e762_Lodging-Interactive-Hospitaity-Conversational-Marketing.jpg

63e5f80e6f208812c161e762_Lodging-Interactive-Hospitaity-Conversational-Marketing.jpg

178 ms

649c63b7e0f240c27415ba9e_li-company-news.jpg

649c63b7e0f240c27415ba9e_li-company-news.jpg

181 ms

63d7b8380e899b41dbb508ec_bah02.jpg

63d7b8380e899b41dbb508ec_bah02.jpg

192 ms

63ef48fcde17fe810090b3e6_Sanibel-ext.jpg

63ef48fcde17fe810090b3e6_Sanibel-ext.jpg

190 ms

63e277216994e667c3d9787b_Cliff-House.jpg

63e277216994e667c3d9787b_Cliff-House.jpg

193 ms

63c5640295a3b8401b861a6b_arrow_right_alt_FILL0_wght700_GRAD0_opsz48.svg

63c5640295a3b8401b861a6b_arrow_right_alt_FILL0_wght700_GRAD0_opsz48.svg

188 ms

63e53e4ae31ddd76c0452006_Lodging-Interactive-hospitality-digital-marketing-services.jpg

63e53e4ae31ddd76c0452006_Lodging-Interactive-hospitality-digital-marketing-services.jpg

197 ms

63e53d5c110947f594e81f0c_Lodging-Interactive-Hotel-digital-marketing.jpg

63e53d5c110947f594e81f0c_Lodging-Interactive-Hotel-digital-marketing.jpg

195 ms

63e53ceae85e63147cef9ca8_Lodging-Interactive-hotel-marketing-services.jpg

63e53ceae85e63147cef9ca8_Lodging-Interactive-hotel-marketing-services.jpg

206 ms

63e525fa4c1944601cc20d56_bmc-portfolio.png

63e525fa4c1944601cc20d56_bmc-portfolio.png

207 ms

63c5640295a3b88e69861a6f_arrow-icon-white-5.svg

63c5640295a3b88e69861a6f_arrow-icon-white-5.svg

203 ms

63c5640295a3b839ae861a74_arrow-icon-white-4.svg

63c5640295a3b839ae861a74_arrow-icon-white-4.svg

218 ms

63c5640295a3b8ebf9861aee_laurence-cruz-P7yvmajPvkM-unsplash.webp

63c5640295a3b8ebf9861aee_laurence-cruz-P7yvmajPvkM-unsplash.webp

216 ms

63c5640295a3b80dab861af5_toa-heftiba-O3ymvT7Wf9U-unsplash.webp

63c5640295a3b80dab861af5_toa-heftiba-O3ymvT7Wf9U-unsplash.webp

208 ms

63df8fd98b609613343a264c_63df8f01cc6c480a3343fa06_facebook-logo-white.svg

63df8fd98b609613343a264c_63df8f01cc6c480a3343fa06_facebook-logo-white.svg

219 ms

64ca58b6ac73b18df9f86699_x-twitter1.png

64ca58b6ac73b18df9f86699_x-twitter1.png

223 ms

63df8fda03e95f708ef0d515_63df8f01cc6c482eb943fa0f_linkedin-logo-white.svg

63df8fda03e95f708ef0d515_63df8f01cc6c482eb943fa0f_linkedin-logo-white.svg

219 ms

6670681dd2572b9ae2b88cfb_yt.png

6670681dd2572b9ae2b88cfb_yt.png

221 ms

63da883f0234da2836c711d2_google-partner.jpg

63da883f0234da2836c711d2_google-partner.jpg

224 ms

63da883fb06e3d138ec3c8c6_logo-bbb.png

63da883fb06e3d138ec3c8c6_logo-bbb.png

223 ms

63da883f1e25e05a65939f71_logo-in-business-20w.png

63da883f1e25e05a65939f71_logo-in-business-20w.png

231 ms

font

font

174 ms

9BAAAAAQAAAAFtwAAAAAAAAAKABQAHgAyAEYAjACiAL4BFgE2AY4AAAABAAAADAA8AAMAAAAAAAIAAAAAAAAAAAAAAAAAAAAAAAAADgCuAAEAAAAAAAEADQAAAAEAAAAAAAIABwCWAAEAAAAAAAMADQBIAAEAAAAAAAQADQCrAAEAAAAAAAUACwAnAAEAAAAAAAYADQBvAAEAAAAAAAoAGgDSAAMAAQQJAAEAGgANAAMAAQQJAAIADgCdAAMAAQQJAAMAGgBVAAMAAQQJAAQAGgC4AAMAAQQJAAUAFgAyAAMAAQQJAAYAGgB8AAMAAQQJAAoANADsd2ViZmxvdy1pY29ucwB3AGUAYgBmAGwAbwB3AC0AaQBjAG8AbgBzVmVyc2lvbiAxLjAAVgBlAHIAcwBpAG8AbgAgADEALgAwd2ViZmxvdy1pY29ucwB3AGUAYgBmAGwAbwB3AC0AaQBjAG8AbgBzd2ViZmxvdy1pY29ucwB3AGUAYgBmAGwAbwB3AC0AaQBjAG8AbgBzUmVndWxhcgBSAGUAZwB1AGwAYQByd2ViZmxvdy1pY29ucwB3AGUAYgBmAGwAbwB3AC0AaQBjAG8AbgBzRm9udCBnZW5lcmF0ZWQgYnkgSWNvTW9vbi4ARgBvAG4AdAAgAGcAZQBuAGUAcgBhAHQAZQBkACAAYgB5ACAASQBjAG8ATQBvAG8AbgAuAAAAAwAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

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

1 ms

font

font

259 ms

63e6854779baa79cd061835e_qr%20fav.svg

63e6854779baa79cd061835e_qr%20fav.svg

100 ms

17009097.html

17009097.html

63 ms

app.js

app.js

73 ms

Accessibility Review

theinteractivefirm.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

theinteractivefirm.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

theinteractivefirm.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theinteractivefirm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Theinteractivefirm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theinteractivefirm.com

Open Graph data is detected on the main page of Theinteractivefirm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: