Tools & Wizards About Us
thelocalstore.org screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

thelocalstore.org

The Local Store - Eau Claire, WI - Shop Online - The Local Store

Page Load Speed

1.5 sec in total

First Response

53 ms

Resources Loaded

787 ms

Page Rendered

647 ms

thelocalstore.org screenshot

About Website

Visit thelocalstore.org now to see the best up-to-date The Local Store content and also check out these interesting facts you probably never knew about thelocalstore.org

Find your community pride at The Local Store in downtown Eau Claire, WI. Apparel, books, music, art. Created by the people of the Chippewa Valley.

Visit thelocalstore.org

Key Findings

We analyzed Thelocalstore.org page load time and found that the first response time was 53 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

thelocalstore.org performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value17.8 s

0/100

25%

SI (Speed Index)

Value4.2 s

78/100

10%

TBT (Total Blocking Time)

Value760 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value7.8 s

44/100

10%

Network Requests Diagram

thelocalstore.org

53 ms

www.thelocalstore.org

154 ms

gtm.js

99 ms

css

70 ms

css

87 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 8% of them (5 requests) were addressed to the original Thelocalstore.org, 73% (48 requests) were made to Cdn.shoplightspeed.com and 6% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (225 ms) relates to the external source Cdn.shoplightspeed.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 77.3 kB (2%)

Content Size

5.0 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thelocalstore.org main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 67.8 kB

  • Original 76.9 kB
  • After minification 49.0 kB
  • After compression 9.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.9 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.8 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 4.7 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Local Store images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 8.9 kB

  • Original 145.7 kB
  • After minification 145.7 kB
  • After compression 136.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 671 B

  • Original 19.0 kB
  • After minification 19.0 kB
  • After compression 18.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thelocalstore.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 30 (54%)

Requests Now

56

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Local Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thelocalstore.org

thelocalstore.org

53 ms

www.thelocalstore.org

www.thelocalstore.org

154 ms

gtm.js

gtm.js

99 ms

css

css

70 ms

css

css

87 ms

all.css

all.css

64 ms

jquery-1-9-1.js

jquery-1-9-1.js

74 ms

jquery-ui-1-10-1.js

jquery-ui-1-10-1.js

110 ms

slick.js

slick.js

133 ms

slick.css

slick.css

98 ms

slick-theme.css

slick-theme.css

136 ms

bootstrap.css

bootstrap.css

137 ms

style.css

style.css

143 ms

settings.css

settings.css

149 ms

gui-2-0.css

gui-2-0.css

147 ms

gui-responsive-2-0.css

gui-responsive-2-0.css

150 ms

custom.css

custom.css

151 ms

instafeed-min.js

instafeed-min.js

150 ms

austin-instafeed.js

austin-instafeed.js

151 ms

global.js

global.js

155 ms

bootstrap.js

bootstrap.js

155 ms

jcarousel.js

jcarousel.js

159 ms

gui.js

gui.js

160 ms

gui-responsive-2-0.js

gui-responsive-2-0.js

161 ms

jquery-countdown-min.js

jquery-countdown-min.js

163 ms

jquery-cookie.js

jquery-cookie.js

161 ms

jquery-bpopup-min.js

jquery-bpopup-min.js

162 ms

share42.js

share42.js

164 ms

email-decode.min.js

email-decode.min.js

21 ms

js

js

130 ms

pageview.js

pageview.js

119 ms

fbevents.js

fbevents.js

125 ms

background-main.png

background-main.png

106 ms

hamburger.png

hamburger.png

57 ms

logo.png

logo.png

65 ms

primary-hero.jpg

primary-hero.jpg

102 ms

trolley-final-black-red.png

trolley-final-black-red.png

65 ms

eau-claire-bike-rental-logo-red.png

eau-claire-bike-rental-logo-red.png

65 ms

facebook-logo-circle-480.png

facebook-logo-circle-480.png

107 ms

instagram-logo-circle-480.png

instagram-logo-circle-480.png

119 ms

tiktok-logo-circle-480.png

tiktok-logo-circle-480.png

105 ms

hexagon-sign-life-is-better-by-the-campfire.jpg

hexagon-sign-life-is-better-by-the-campfire.jpg

119 ms

wood-pressed-leaf-frame-wisconsin-large.jpg

wood-pressed-leaf-frame-wisconsin-large.jpg

118 ms

break-out-card-game.jpg

break-out-card-game.jpg

225 ms

espresso-munch.jpg

espresso-munch.jpg

138 ms

banner-left.png

banner-left.png

191 ms

banner-right.png

banner-right.png

139 ms

icon-block-1.png

icon-block-1.png

140 ms

icon-block-2.png

icon-block-2.png

137 ms

home.jpg

home.jpg

144 ms

art.jpg

art.jpg

140 ms

games-puzzles.jpg

games-puzzles.jpg

174 ms

apparel.jpg

apparel.jpg

150 ms

food-drink.jpg

food-drink.jpg

161 ms

kids.jpg

kids.jpg

159 ms

image.jpg

image.jpg

225 ms

image.jpg

image.jpg

179 ms

S6uyw4BMUTPHjx4wWA.woff

S6uyw4BMUTPHjx4wWA.woff

46 ms

S6u9w4BMUTPHh7USSwiPHw.woff

S6u9w4BMUTPHh7USSwiPHw.woff

87 ms

S6u9w4BMUTPHh6UVSwiPHw.woff

S6u9w4BMUTPHh6UVSwiPHw.woff

100 ms

fa-solid-900.woff

fa-solid-900.woff

37 ms

fa-regular-400.woff

fa-regular-400.woff

44 ms

Yq6R-LCAWCX3-6Ky7FAFrOF6lA.woff

Yq6R-LCAWCX3-6Ky7FAFrOF6lA.woff

101 ms

fa-brands-400.woff

fa-brands-400.woff

45 ms

main.js

main.js

50 ms

print-min.css

print-min.css

21 ms

Accessibility Review

thelocalstore.org accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

thelocalstore.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

thelocalstore.org SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thelocalstore.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thelocalstore.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thelocalstore.org

Open Graph data is detected on the main page of The Local Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: