Tools & Wizards About Us
thelondondisplay.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

thelondondisplay.co.uk

Exhibition Stand Contractors in London - The London Display Company

Page Load Speed

3.5 sec in total

First Response

294 ms

Resources Loaded

2.3 sec

Page Rendered

905 ms

thelondondisplay.co.uk screenshot

About Website

Visit thelondondisplay.co.uk now to see the best up-to-date The London Display content and also check out these interesting facts you probably never knew about thelondondisplay.co.uk

Bespoke Exhibition Stand designers and contractors. Bespoke joinery with full project management services, pop up spaces, retail and commercial installations.

Visit thelondondisplay.co.uk

Key Findings

We analyzed Thelondondisplay.co.uk page load time and found that the first response time was 294 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thelondondisplay.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value17.4 s

0/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value950 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.327

35/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

thelondondisplay.co.uk

294 ms

www.thelondondisplay.com

392 ms

all.css

50 ms

cookieconsent.min.css

42 ms

cookieconsent.min.js

74 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Thelondondisplay.co.uk, 67% (63 requests) were made to Thelondondisplay.com and 9% (8 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (669 ms) relates to the external source Thelondondisplay.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 514.5 kB (14%)

Content Size

3.8 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thelondondisplay.co.uk main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 77.9 kB

  • Original 95.7 kB
  • After minification 89.4 kB
  • After compression 17.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.9 kB or 81% of the original size.

Image Optimization

-12%

Potential reduce by 429.3 kB

  • Original 3.5 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The London Display needs image optimization as it can save up to 429.3 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 7.2 kB

  • Original 153.9 kB
  • After minification 153.9 kB
  • After compression 146.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 15.4 kB
  • After minification 15.4 kB
  • After compression 15.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thelondondisplay.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (32%)

Requests Now

82

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The London Display. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thelondondisplay.co.uk

thelondondisplay.co.uk

294 ms

www.thelondondisplay.com

www.thelondondisplay.com

392 ms

all.css

all.css

50 ms

cookieconsent.min.css

cookieconsent.min.css

42 ms

cookieconsent.min.js

cookieconsent.min.js

74 ms

tribe-events-pro-mini-calendar-block.min.css

tribe-events-pro-mini-calendar-block.min.css

93 ms

style.min.css

style.min.css

87 ms

gravity-forms-bootstrap.css

gravity-forms-bootstrap.css

70 ms

css

css

43 ms

main-d7111e5206.css

main-d7111e5206.css

77 ms

js

js

94 ms

jquery.min.js

jquery.min.js

109 ms

jquery-migrate.min.js

jquery-migrate.min.js

69 ms

main-0866564760.js

main-0866564760.js

142 ms

gtm.js

gtm.js

89 ms

ldc-logo.svg

ldc-logo.svg

55 ms

dojo-banner-1920x874.jpg

dojo-banner-1920x874.jpg

156 ms

kiwi-banner-3-1920x874.jpg

kiwi-banner-3-1920x874.jpg

158 ms

LIGNE-ROSET-1920x874.jpg

LIGNE-ROSET-1920x874.jpg

155 ms

Internal-1920x874.jpg

Internal-1920x874.jpg

56 ms

Kite-head-on-1920x874.jpg

Kite-head-on-1920x874.jpg

53 ms

Digital-chain-wide-1920x874.jpg

Digital-chain-wide-1920x874.jpg

158 ms

NEIL-1920x874.jpg

NEIL-1920x874.jpg

164 ms

Uber-Low-res-front-1.0-1024x644.jpg

Uber-Low-res-front-1.0-1024x644.jpg

158 ms

Neil-Barrett-Front-1024x666.jpg

Neil-Barrett-Front-1024x666.jpg

160 ms

Tunnel-front-1024x677.jpg

Tunnel-front-1024x677.jpg

161 ms

quote1.png

quote1.png

164 ms

quote2.png

quote2.png

231 ms

GOOGLE.png

GOOGLE.png

233 ms

Uber-Eats-Logo.png

Uber-Eats-Logo.png

235 ms

Deliveroo.png

Deliveroo.png

230 ms

cancer_research_uk.png

cancer_research_uk.png

231 ms

radisson.png

radisson.png

231 ms

NEST.png

NEST.png

233 ms

HomeOfficelogo2.png

HomeOfficelogo2.png

234 ms

nuzest-logo.png

nuzest-logo.png

252 ms

sainsburys.png

sainsburys.png

251 ms

goldman_sachs.png

goldman_sachs.png

255 ms

3m_color-logo-D1254DA8C4-seeklogo-1.png

3m_color-logo-D1254DA8C4-seeklogo-1.png

254 ms

LPG.png

LPG.png

254 ms

kings_college_london.png

kings_college_london.png

288 ms

Liberty-coffee-origin-coffee-roasters-e1469538521465-1.png

Liberty-coffee-origin-coffee-roasters-e1469538521465-1.png

393 ms

Nasdaq-logo.png

Nasdaq-logo.png

478 ms

dojo_logo_charcoal_rgb_3600.png

dojo_logo_charcoal_rgb_3600.png

509 ms

BA_Primary-Logo-Black.png

BA_Primary-Logo-Black.png

422 ms

18bf1cab-profile_Wifinity_Logo_2020_-_Black_2_Large.png

18bf1cab-profile_Wifinity_Logo_2020_-_Black_2_Large.png

419 ms

deciem-1.png

deciem-1.png

418 ms

Orion.png

Orion.png

417 ms

ICE.png

ICE.png

506 ms

vado.png

vado.png

489 ms

ligne-roset-logo-png-transparent-1.png

ligne-roset-logo-png-transparent-1.png

448 ms

BB-logomark.png

BB-logomark.png

428 ms

bronto-logo-square.png

bronto-logo-square.png

462 ms

nova_labs.png

nova_labs.png

499 ms

rajapack.png

rajapack.png

496 ms

the_london_tea_company.png

the_london_tea_company.png

497 ms

msc.png

msc.png

494 ms

BM.jpg

BM.jpg

493 ms

Horizon-G.png

Horizon-G.png

492 ms

Iguzzini-logo.jpg

Iguzzini-logo.jpg

644 ms

FT.jpg

FT.jpg

642 ms

twitter.jpg

twitter.jpg

642 ms

js

js

91 ms

analytics.js

analytics.js

48 ms

bat.js

bat.js

81 ms

9142292.js

9142292.js

203 ms

insta.jpg

insta.jpg

578 ms

facebook.jpg

facebook.jpg

575 ms

skyline.png

skyline.png

577 ms

LDC-footer.svg

LDC-footer.svg

574 ms

ajax-loader.gif

ajax-loader.gif

646 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

179 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

208 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

233 ms

fa-solid-900.woff

fa-solid-900.woff

146 ms

fa-regular-400.woff

fa-regular-400.woff

177 ms

fa-light-300.woff

fa-light-300.woff

177 ms

slick.woff

slick.woff

669 ms

collect

collect

173 ms

collect

collect

107 ms

collect

collect

134 ms

banner.js

banner.js

225 ms

collectedforms.js

collectedforms.js

227 ms

fb.js

fb.js

227 ms

9142292.js

9142292.js

225 ms

collect

collect

344 ms

js

js

58 ms

collect

collect

20 ms

collect

collect

20 ms

collect

collect

21 ms

collect

collect

24 ms

slick.ttf

slick.ttf

206 ms

preload.js

preload.js

499 ms

slick.svg

slick.svg

175 ms

Accessibility Review

thelondondisplay.co.uk accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thelondondisplay.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thelondondisplay.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thelondondisplay.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thelondondisplay.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thelondondisplay.co.uk

Open Graph description is not detected on the main page of The London Display. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: