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theloop.ie screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

theloop.ie

The Loop Ireland: Cork & Dublin Duty Free Airport Shopping Online

Page Load Speed

9.6 sec in total

First Response

366 ms

Resources Loaded

8.9 sec

Page Rendered

343 ms

theloop.ie screenshot

About Website

Welcome to theloop.ie homepage info - get ready to check The Loop best content for Ireland right away, or after learning these important things about theloop.ie

Travelling soon? Shop online at The Loop: exclusive Irish and international products, over 100 brands, unbeatable prices. Collect at Dublin or Cork airport.

Visit theloop.ie

Key Findings

We analyzed Theloop.ie page load time and found that the first response time was 366 ms and then it took 9.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

theloop.ie performance score

0

Network Requests Diagram

theloop.ie

366 ms

www.theloop.ie

2020 ms

custom

575 ms

jquery.1.10.2.min.js

595 ms

jquery110

758 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 69% of them (49 requests) were addressed to the original Theloop.ie, 8% (6 requests) were made to and 6% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (5.5 sec) belongs to the original domain Theloop.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 417.3 kB (16%)

Content Size

2.6 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theloop.ie main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 157.7 kB

  • Original 175.5 kB
  • After minification 148.5 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 157.7 kB or 90% of the original size.

Image Optimization

-4%

Potential reduce by 88.2 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Loop images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 171.1 kB

  • Original 255.4 kB
  • After minification 237.2 kB
  • After compression 84.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 171.1 kB or 67% of the original size.

CSS Optimization

-48%

Potential reduce by 298 B

  • Original 617 B
  • After minification 573 B
  • After compression 319 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theloop.ie needs all CSS files to be minified and compressed as it can save up to 298 B or 48% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (30%)

Requests Now

61

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Loop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

theloop.ie

theloop.ie

366 ms

www.theloop.ie

www.theloop.ie

2020 ms

custom

custom

575 ms

jquery.1.10.2.min.js

jquery.1.10.2.min.js

595 ms

jquery110

jquery110

758 ms

fez0hps.js

fez0hps.js

233 ms

custom2

custom2

488 ms

p.gif

p.gif

193 ms

iwc.png

iwc.png

1184 ms

main-bg.png

main-bg.png

188 ms

daa-logo-grey.gif

daa-logo-grey.gif

193 ms

0062439_620.png

0062439_620.png

282 ms

0061983_620.jpeg

0061983_620.jpeg

552 ms

0061870_620.jpeg

0061870_620.jpeg

565 ms

0061677_620.jpeg

0061677_620.jpeg

672 ms

0061771_620.jpeg

0061771_620.jpeg

810 ms

0000137_mac_153.png

0000137_mac_153.png

382 ms

0060438_tom_ford_signature_153.jpeg

0060438_tom_ford_signature_153.jpeg

468 ms

0025168_bobbi_brown_153.jpeg

0025168_bobbi_brown_153.jpeg

569 ms

0054250_smashbox_153.jpeg

0054250_smashbox_153.jpeg

656 ms

0000150_lancme_153.png

0000150_lancme_153.png

738 ms

0061019_clinique_153.jpeg

0061019_clinique_153.jpeg

751 ms

0061985.jpeg

0061985.jpeg

1209 ms

0061797.jpeg

0061797.jpeg

1027 ms

0061987.jpeg

0061987.jpeg

866 ms

0060490.jpeg

0060490.jpeg

1198 ms

0062438.gif

0062438.gif

941 ms

0060983.png

0060983.png

1092 ms

0061675.jpeg

0061675.jpeg

1727 ms

0061733.jpeg

0061733.jpeg

1594 ms

facebook.png

facebook.png

1215 ms

twitter.png

twitter.png

1283 ms

gtm.js

gtm.js

145 ms

logo.jpg

logo.jpg

1380 ms

search-box.png

search-box.png

1299 ms

search-btn.png

search-btn.png

1306 ms

how-to-buy-button2.png

how-to-buy-button2.png

1465 ms

header-top-right-link.png

header-top-right-link.png

1482 ms

footer-bg-2014.png

footer-bg-2014.png

1754 ms

footer-black-shadow.png

footer-black-shadow.png

1465 ms

WRe0.js

WRe0.js

16 ms

fez0hps-d.css

fez0hps-d.css

222 ms

ShopByBrandDropDown

ShopByBrandDropDown

2030 ms

ShopByBrandDropDown

ShopByBrandDropDown

2599 ms

ShopByBrandDropDown

ShopByBrandDropDown

3225 ms

ShopByBrandDropDown

ShopByBrandDropDown

3834 ms

ShopByBrandDropDown

ShopByBrandDropDown

5022 ms

ShopByBrandDropDown

ShopByBrandDropDown

5475 ms

conversion_async.js

conversion_async.js

24 ms

analytics.js

analytics.js

19 ms

ShopByBrandDropDown

ShopByBrandDropDown

4335 ms

41 ms

cookies-btn.jpg

cookies-btn.jpg

2718 ms

linkid.js

linkid.js

13 ms

ec.js

ec.js

19 ms

collect

collect

26 ms

collect

collect

62 ms

58 ms

overlay.png

overlay.png

2736 ms

ga-audiences

ga-audiences

36 ms

AAAAAQAAAADG1C6ZAAAAAMeDmCcAAAAAyUkQ7Q==

AAAAAQAAAADG1C6ZAAAAAMeDmCcAAAAAyUkQ7Q==

11 ms

wPZdg7lAAAAAAABAAAAAMbULpkAAAAAx0SpKAAAAADKBbDs

wPZdg7lAAAAAAABAAAAAMbULpkAAAAAx0SpKAAAAADKBbDs

10 ms

wAAAAEAAAAAxtQumQAAAADHRKkjAAAAAMqpVEE=

wAAAAEAAAAAxtQumQAAAADHRKkjAAAAAMqpVEE=

9 ms

w9hU06vAAAAAAAAAQAAAADG1C6ZAAAAAMdEsG8AAAAAyhLA4g==

w9hU06vAAAAAAAAAQAAAADG1C6ZAAAAAMdEsG8AAAAAyhLA4g==

8 ms

wPfuxDDAAAAAQAAAADG1C6ZAAAAAMkuq5YAAAAAyUkTLw==

wPfuxDDAAAAAQAAAADG1C6ZAAAAAMkuq5YAAAAAyUkTLw==

8 ms

wdeuc0LAAAAAAAAAQAAAADG1C6ZAAAAAMdEsGYAAAAAyUkQvQ==

wdeuc0LAAAAAAAAAQAAAADG1C6ZAAAAAMdEsGYAAAAAyUkQvQ==

7 ms

banner-left-normal-left.png

banner-left-normal-left.png

2823 ms

banner-normal-right.png

banner-normal-right.png

2922 ms

ajax-loader.gif

ajax-loader.gif

2985 ms

print.css

print.css

121 ms

218 ms

SEO Factors

theloop.ie SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theloop.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theloop.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theloop.ie

Open Graph description is not detected on the main page of The Loop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: