Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

theloop.ie

The Loop Ireland: Cork & Dublin Duty Free Airport Shopping Online

Page Load Speed

9.6 sec in total

First Response

366 ms

Resources Loaded

8.9 sec

Page Rendered

343 ms

theloop.ie screenshot

About Website

Welcome to theloop.ie homepage info - get ready to check The Loop best content for Ireland right away, or after learning these important things about theloop.ie

Travelling soon? Shop online at The Loop: exclusive Irish and international products, over 100 brands, unbeatable prices. Collect at Dublin or Cork airport.

Visit theloop.ie

Key Findings

We analyzed Theloop.ie page load time and found that the first response time was 366 ms and then it took 9.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

theloop.ie performance score

0

Network Requests Diagram

theloop.ie

366 ms

www.theloop.ie

2020 ms

custom

575 ms

jquery.1.10.2.min.js

595 ms

jquery110

758 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 69% of them (49 requests) were addressed to the original Theloop.ie, 8% (6 requests) were made to and 6% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (5.5 sec) belongs to the original domain Theloop.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 385.4 kB (15%)

Content Size

2.6 MB

After Optimization

2.2 MB

In fact, the total size of Theloop.ie main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 157.7 kB

  • Original 175.5 kB
  • After minification 148.5 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 157.7 kB or 90% of the original size.

Image Optimization

-4%

Potential reduce by 88.2 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Loop images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 139.2 kB

  • Original 223.4 kB
  • After minification 205.3 kB
  • After compression 84.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 139.2 kB or 62% of the original size.

CSS Optimization

-48%

Potential reduce by 298 B

  • Original 617 B
  • After minification 573 B
  • After compression 319 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theloop.ie needs all CSS files to be minified and compressed as it can save up to 298 B or 48% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (30%)

Requests Now

61

After Optimization

43

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Loop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

theloop.ie SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theloop.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theloop.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Loop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: