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themarketer.co screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

themarketer.co

The Marketer | Digital Marketing & Advertising Blog

Page Load Speed

3.3 sec in total

First Response

67 ms

Resources Loaded

2.3 sec

Page Rendered

972 ms

themarketer.co screenshot

About Website

Visit themarketer.co now to see the best up-to-date The Marketer content and also check out these interesting facts you probably never knew about themarketer.co

The Marketer is a digital marketing & advertising blog. Everything you need to know about marketing. Your questions, answered by The Marketer.

Visit themarketer.co

Key Findings

We analyzed Themarketer.co page load time and found that the first response time was 67 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

themarketer.co performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

91/100

10%

LCP (Largest Contentful Paint)

Value2.1 s

96/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value3,930 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.26

47/100

15%

TTI (Time to Interactive)

Value17.7 s

4/100

10%

Network Requests Diagram

themarketer.co

67 ms

jquery.min.js

27 ms

161 ms

js

152 ms

adsbygoogle.js

260 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 43% of them (19 requests) were addressed to the original Themarketer.co, 9% (4 requests) were made to Fonts.wp.com and 7% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (916 ms) belongs to the original domain Themarketer.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 219.0 kB (8%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Themarketer.co main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 109.0 kB

  • Original 141.4 kB
  • After minification 141.4 kB
  • After compression 32.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 109.0 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 74.2 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Marketer images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 35.8 kB

  • Original 691.3 kB
  • After minification 691.3 kB
  • After compression 655.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 18 (51%)

Requests Now

35

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Marketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

themarketer.co

themarketer.co

67 ms

jquery.min.js

jquery.min.js

27 ms

161 ms

js

js

152 ms

adsbygoogle.js

adsbygoogle.js

260 ms

bilmur.min.js

bilmur.min.js

92 ms

80 ms

api.js

api.js

139 ms

138 ms

e-202410.js

e-202410.js

90 ms

324 ms

underscore.min.js

underscore.min.js

96 ms

vc_grid.min.js

vc_grid.min.js

90 ms

css

css

107 ms

helena-hertz-295994-unsplash.jpg

helena-hertz-295994-unsplash.jpg

503 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

139 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

138 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

139 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

139 ms

gtm.js

gtm.js

174 ms

ga.js

ga.js

173 ms

recaptcha__en.js

recaptcha__en.js

281 ms

show_ads_impl.js

show_ads_impl.js

266 ms

zrt_lookup_nohtml.html

zrt_lookup_nohtml.html

197 ms

admin-ajax.php

admin-ajax.php

916 ms

__utm.gif

__utm.gif

32 ms

analytics.js

analytics.js

127 ms

fbevents.js

fbevents.js

87 ms

collect

collect

73 ms

ga-audiences

ga-audiences

42 ms

1498231126951573

1498231126951573

133 ms

collect

collect

46 ms

collect

collect

46 ms

ads

ads

211 ms

jazmin-quaynor-105210-unsplash-e1560095221872.jpg

jazmin-quaynor-105210-unsplash-e1560095221872.jpg

57 ms

default-skin.png

default-skin.png

15 ms

ga-audiences

ga-audiences

41 ms

2022-Guide-For-Setting-Up-Profitable-Facebook-Ad-Campaigns.png

2022-Guide-For-Setting-Up-Profitable-Facebook-Ad-Campaigns.png

213 ms

Social-Media-Usage-by-Profession-or-Industry.png

Social-Media-Usage-by-Profession-or-Industry.png

33 ms

2022-Guide-For-Setting-Up-Profitable-Google-Ad-Campaigns.png

2022-Guide-For-Setting-Up-Profitable-Google-Ad-Campaigns.png

14 ms

312 ms

74 ms

fa-solid-900.woff

fa-solid-900.woff

102 ms

fa-regular-400.woff

fa-regular-400.woff

129 ms

Accessibility Review

themarketer.co accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

themarketer.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

themarketer.co SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themarketer.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themarketer.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themarketer.co

Open Graph data is detected on the main page of The Marketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: