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themarketer.news screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

themarketer.news

The Marketer - Marketing News & Analysis | Australia

Page Load Speed

4.2 sec in total

First Response

219 ms

Resources Loaded

3.9 sec

Page Rendered

92 ms

themarketer.news screenshot

About Website

Click here to check amazing The Marketer content. Otherwise, check out these important facts you probably never knew about themarketer.news

Marketing news & analysis, discussion and breakdowns by co-founders Carma Levene & Clayton Smith. Get featured today!

Visit themarketer.news

Key Findings

We analyzed Themarketer.news page load time and found that the first response time was 219 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

themarketer.news performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value26.4 s

0/100

25%

SI (Speed Index)

Value39.0 s

0/100

10%

TBT (Total Blocking Time)

Value22,180 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value30.4 s

0/100

10%

Network Requests Diagram

www.themarketer.news

219 ms

minified.js

158 ms

focus-within-polyfill.js

140 ms

polyfill.min.js

252 ms

bootstrap-features.88016560.bundle.min.js

235 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Themarketer.news, 77% (72 requests) were made to Static.wixstatic.com and 15% (14 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (25%)

Content Size

5.4 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Themarketer.news main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.8 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 394.9 kB

  • Original 498.2 kB
  • After minification 496.4 kB
  • After compression 103.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 394.9 kB or 79% of the original size.

Image Optimization

-20%

Potential reduce by 956.7 kB

  • Original 4.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Marketer needs image optimization as it can save up to 956.7 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 66 B

  • Original 90.7 kB
  • After minification 90.7 kB
  • After compression 90.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 9 (10%)

Requests Now

89

After Optimization

80

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Marketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.themarketer.news

www.themarketer.news

219 ms

minified.js

minified.js

158 ms

focus-within-polyfill.js

focus-within-polyfill.js

140 ms

polyfill.min.js

polyfill.min.js

252 ms

bootstrap-features.88016560.bundle.min.js

bootstrap-features.88016560.bundle.min.js

235 ms

main.dca78a96.bundle.min.js

main.dca78a96.bundle.min.js

237 ms

lodash.min.js

lodash.min.js

141 ms

react.production.min.js

react.production.min.js

233 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

213 ms

wix-perf-measure.bundle.min.js

wix-perf-measure.bundle.min.js

213 ms

react-dom.production.min.js

react-dom.production.min.js

215 ms

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683 ms

hqdefault.jpg

hqdefault.jpg

993 ms

maxresdefault.jpg

maxresdefault.jpg

1010 ms

thunderbolt

thunderbolt

685 ms

pen.png

pen.png

1024 ms

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The%20Marketer%20Logo%20-%20transparent.png

997 ms

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1260 ms

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995 ms

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974 ms

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998 ms

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996 ms

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1256 ms

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1262 ms

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1253 ms

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1252 ms

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1252 ms

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1250 ms

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1249 ms

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1253 ms

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1251 ms

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1253 ms

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1256 ms

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1364 ms

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1314 ms

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1598 ms

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1364 ms

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1425 ms

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1446 ms

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1433 ms

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1367 ms

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1503 ms

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1593 ms

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1567 ms

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1587 ms

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1599 ms

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1681 ms

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1989 ms

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1982 ms

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1697 ms

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44 ms

ProximaNovaW05-Regular.woff

ProximaNovaW05-Regular.woff

360 ms

file.woff

file.woff

1061 ms

thunderbolt

thunderbolt

316 ms

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1038 ms

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1021 ms

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1017 ms

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995 ms

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996 ms

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849 ms

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874 ms

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805 ms

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803 ms

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908 ms

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904 ms

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1024 ms

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1084 ms

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1219 ms

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1083 ms

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1164 ms

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1137 ms

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1279 ms

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1244 ms

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1162 ms

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1214 ms

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1271 ms

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1517 ms

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1312 ms

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1280 ms

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1291 ms

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1174 ms

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1257 ms

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1394 ms

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1316 ms

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1334 ms

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1374 ms

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1348 ms

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1261 ms

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1024 ms

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14 ms

bolt-performance

bolt-performance

41 ms

deprecation-style.v5.css

deprecation-style.v5.css

18 ms

right-arrow.svg

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8 ms

Accessibility Review

themarketer.news accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

themarketer.news best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

themarketer.news SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themarketer.news can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themarketer.news main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themarketer.news

Open Graph data is detected on the main page of The Marketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: