Tools & Wizards About Us
themarketingempress.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

themarketingempress.com

The Marketing Empress | Marketing and Advertising blog

Page Load Speed

6.1 sec in total

First Response

2.5 sec

Resources Loaded

3.6 sec

Page Rendered

62 ms

themarketingempress.com screenshot

About Website

Welcome to themarketingempress.com homepage info - get ready to check The Marketing Empress best content right away, or after learning these important things about themarketingempress.com

The Marketing Empress is a Marketing and Advertising blog, that shares learnings from best marketing books with Indian brand examples, inspirational Advertising campaigns, and also simplified Marketin...

Visit themarketingempress.com

Key Findings

We analyzed Themarketingempress.com page load time and found that the first response time was 2.5 sec and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

themarketingempress.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value4,280 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value24.1 s

0/100

10%

Network Requests Diagram

www.themarketingempress.com

2462 ms

originTrials.41d7301a.bundle.min.js

50 ms

minified.js

57 ms

focus-within-polyfill.js

54 ms

polyfill.min.js

113 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Themarketingempress.com, 40% (26 requests) were made to Static.wixstatic.com and 29% (19 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Themarketingempress.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (54%)

Content Size

2.1 MB

After Optimization

973.0 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Themarketingempress.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 1.1 MB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 216.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.1 MB or 83% of the original size.

Image Optimization

-10%

Potential reduce by 33.1 kB

  • Original 320.8 kB
  • After minification 287.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Marketing Empress images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 62.0 kB

  • Original 530.8 kB
  • After minification 530.8 kB
  • After compression 468.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.0 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (28%)

Requests Now

46

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Marketing Empress. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.themarketingempress.com

www.themarketingempress.com

2462 ms

originTrials.41d7301a.bundle.min.js

originTrials.41d7301a.bundle.min.js

50 ms

minified.js

minified.js

57 ms

focus-within-polyfill.js

focus-within-polyfill.js

54 ms

polyfill.min.js

polyfill.min.js

113 ms

adsbygoogle.js

adsbygoogle.js

399 ms

thunderbolt-commons.1e70fbb2.bundle.min.js

thunderbolt-commons.1e70fbb2.bundle.min.js

10 ms

main.42e492e1.bundle.min.js

main.42e492e1.bundle.min.js

62 ms

lodash.min.js

lodash.min.js

59 ms

react.production.min.js

react.production.min.js

57 ms

react-dom.production.min.js

react-dom.production.min.js

60 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

58 ms

wix-perf-measure.umd.min.js

wix-perf-measure.umd.min.js

61 ms

57e4f9_518658674fc84b43b22aeaa583745f53~mv2.jpg

57e4f9_518658674fc84b43b22aeaa583745f53~mv2.jpg

432 ms

pexels-henry-%26-co-2341290.jpg

pexels-henry-%26-co-2341290.jpg

495 ms

pexels-polina-kovaleva-6788338.jpg

pexels-polina-kovaleva-6788338.jpg

525 ms

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pexels-henry-%26-co-2341290.jpg

473 ms

pexels-polina-kovaleva-6788338.jpg

pexels-polina-kovaleva-6788338.jpg

536 ms

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57e4f9_61933efd49c945b6b095ca5389c9289b~mv2.png

335 ms

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57e4f9_1f66833c66f64e1b89cbb8ee10146fc4~mv2.png

335 ms

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57e4f9_23cc3a74d64d4dfbaffb850406bbce4b~mv2.png

370 ms

57e4f9_cc4c7fc8b8e0434bb0fbb4df66b91285~mv2.jpg

57e4f9_cc4c7fc8b8e0434bb0fbb4df66b91285~mv2.jpg

369 ms

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57e4f9_cc4c7fc8b8e0434bb0fbb4df66b91285~mv2.jpg

388 ms

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57e4f9_6f35c94e58064861b9ef366995142161~mv2.png

387 ms

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57e4f9_d468f0d8a9c04f629b28ca7a3b7ff098~mv2.png

444 ms

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57e4f9_0626414f97534ea6aff40f9c31a6ef4f~mv2.png

443 ms

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57e4f9_b6970057676c4f96a2955794eaebc68e~mv2.png

449 ms

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57e4f9_29163e231e8e4f41bd640b5ee7196616~mv2.jpg

449 ms

57e4f9_29163e231e8e4f41bd640b5ee7196616~mv2.jpg

57e4f9_29163e231e8e4f41bd640b5ee7196616~mv2.jpg

450 ms

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57e4f9_4681ddbb036d4c798df5ebedbfdd1933~mv2.jpg

451 ms

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57e4f9_4681ddbb036d4c798df5ebedbfdd1933~mv2.jpg

451 ms

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57e4f9_40da4282167f4f6f8e3cf4fa3fa63611~mv2.png

452 ms

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57e4f9_720f026a02e8446eab16a2fb603193b2~mv2.png

453 ms

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57e4f9_592462abe2064ad5a6df3608a1af2805~mv2.png

453 ms

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57e4f9_d7264b359cdf435882178e13894d00a8~mv2.png

454 ms

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57e4f9_f30c39b354224cf38dc089102b122296~mv2.png

453 ms

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57e4f9_e413dde0ff424a62baf779e6e0f89835~mv2.png

455 ms

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57e4f9_13c9fcd55bee433fb7ed89bc598834b2~mv2.png

456 ms

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57e4f9_c8e2df3ae73c423aa336809455b4d930~mv2.png

456 ms

bundle.min.js

bundle.min.js

303 ms

show_ads_impl.js

show_ads_impl.js

292 ms

zrt_lookup_nohtml.html

zrt_lookup_nohtml.html

180 ms

e2b9cbeb-fa8e-41cd-8a6a-46044b29ba52.woff

e2b9cbeb-fa8e-41cd-8a6a-46044b29ba52.woff

15 ms

UC3ZEjagJi85gF9qFaBgIMITpqSvb0EhPNqvdm-qG4s.woff

UC3ZEjagJi85gF9qFaBgIMITpqSvb0EhPNqvdm-qG4s.woff

15 ms

UC3ZEjagJi85gF9qFaBgIIidMZaDCgb76Cj_Fd30HHc.woff

UC3ZEjagJi85gF9qFaBgIIidMZaDCgb76Cj_Fd30HHc.woff

16 ms

134 ms

133 ms

129 ms

124 ms

119 ms

122 ms

213 ms

206 ms

208 ms

204 ms

185 ms

200 ms

deprecation-en.v5.html

deprecation-en.v5.html

56 ms

bolt-performance

bolt-performance

54 ms

ads

ads

93 ms

deprecation-style.v5.css

deprecation-style.v5.css

5 ms

right-arrow.svg

right-arrow.svg

22 ms

WixMadeforDisplay_W_Bd.woff

WixMadeforDisplay_W_Bd.woff

6 ms

WixMadeforText_W_Bd.woff

WixMadeforText_W_Bd.woff

5 ms

WixMadeforText_W_Rg.woff

WixMadeforText_W_Rg.woff

5 ms

Accessibility Review

themarketingempress.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

themarketingempress.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

themarketingempress.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themarketingempress.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themarketingempress.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themarketingempress.com

Open Graph data is detected on the main page of The Marketing Empress. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: