Tools & Wizards About Us
themarshmallow.co screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

themarshmallow.co

The Marshmallow Co. | Handmade Gourmet Marshmallows Australia

Page Load Speed

2.4 sec in total

First Response

273 ms

Resources Loaded

1 sec

Page Rendered

1.1 sec

themarshmallow.co screenshot

About Website

Visit themarshmallow.co now to see the best up-to-date The Marshmallow content and also check out these interesting facts you probably never knew about themarshmallow.co

Our handcrafted, delicious gourmet marshmallows are stacked with real flavour! Buy marshmallows online, we ship Australia-wide!

Visit themarshmallow.co

Key Findings

We analyzed Themarshmallow.co page load time and found that the first response time was 273 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

themarshmallow.co performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

90/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

25/100

25%

SI (Speed Index)

Value6.2 s

42/100

10%

TBT (Total Blocking Time)

Value3,950 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.107

88/100

15%

TTI (Time to Interactive)

Value20.0 s

2/100

10%

Network Requests Diagram

themarshmallow.co

273 ms

grid.css

42 ms

base.css

42 ms

modules.css

36 ms

vendor.css

25 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 81% of them (75 requests) were addressed to the original Themarshmallow.co, 9% (8 requests) were made to Static.klaviyo.com and 2% (2 requests) were made to Cdn.shopify.com. The less responsive or slowest element that took the longest time to load (346 ms) belongs to the original domain Themarshmallow.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 532.8 kB (10%)

Content Size

5.3 MB

After Optimization

4.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Themarshmallow.co main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 305.6 kB

  • Original 357.9 kB
  • After minification 317.8 kB
  • After compression 52.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 40.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 305.6 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 185.5 kB

  • Original 4.4 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Marshmallow images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 38.6 kB

  • Original 441.4 kB
  • After minification 441.4 kB
  • After compression 402.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 3.2 kB

  • Original 42.8 kB
  • After minification 42.8 kB
  • After compression 39.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themarshmallow.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 63 (68%)

Requests Now

92

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Marshmallow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

themarshmallow.co

themarshmallow.co

273 ms

grid.css

grid.css

42 ms

base.css

base.css

42 ms

modules.css

modules.css

36 ms

vendor.css

vendor.css

25 ms

product-list.js

product-list.js

40 ms

vendor.min.js

vendor.min.js

55 ms

theme-global.js

theme-global.js

54 ms

animations.js

animations.js

57 ms

preloads.js

preloads.js

88 ms

load_feature-87876fa245af19cbd14aa886ed59c6aa8a27c45d24dcd7a81cf2d2323506233e.js

load_feature-87876fa245af19cbd14aa886ed59c6aa8a27c45d24dcd7a81cf2d2323506233e.js

86 ms

storefront-a2d444786d996da5634fbbaeeffe6104ee672440dfa6cdcaebfb27dceaaf9c0f.js

storefront-a2d444786d996da5634fbbaeeffe6104ee672440dfa6cdcaebfb27dceaaf9c0f.js

68 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

87 ms

klaviyo.js

klaviyo.js

62 ms

air-reviews-carousel.js

air-reviews-carousel.js

85 ms

air-reviews.js

air-reviews.js

86 ms

announcement-bar.css

announcement-bar.css

78 ms

header.css

header.css

88 ms

mega-menu.js

mega-menu.js

87 ms

header.js

header.js

102 ms

localization-form.js

localization-form.js

101 ms

topbar.css

topbar.css

102 ms

slideshow.css

slideshow.css

120 ms

custom-content.css

custom-content.css

121 ms

icon-box.css

icon-box.css

97 ms

component-product-card.css

component-product-card.css

121 ms

featured-collection.css

featured-collection.css

124 ms

component-price.css

component-price.css

122 ms

newsletter.css

newsletter.css

115 ms

component-newsletter.css

component-newsletter.css

117 ms

footer.css

footer.css

119 ms

client.login-button_9079d70b.en.esm.js

client.login-button_9079d70b.en.esm.js

121 ms

chunk.common_0d03df4e.esm.js

chunk.common_0d03df4e.esm.js

119 ms

footer.js

footer.js

120 ms

mobile-sticky-bar.css

mobile-sticky-bar.css

126 ms

product-quick-view.js

product-quick-view.js

190 ms

wishlist.js

wishlist.js

122 ms

compare-product.js

compare-product.js

186 ms

predictive-search.js

predictive-search.js

188 ms

onsite.js

onsite.js

76 ms

product-card-swatch.js

product-card-swatch.js

185 ms

cart.js

cart.js

188 ms

cart-drawer.js

cart-drawer.js

176 ms

cart-addon.js

cart-addon.js

172 ms

hotjar-1880324.js

hotjar-1880324.js

164 ms

trekkie.storefront.d88aa5f007759294e4f3b66e32cebf97843d3efb.min.js

trekkie.storefront.d88aa5f007759294e4f3b66e32cebf97843d3efb.min.js

167 ms

shop_events_listener-a7c63dba65ccddc484f77541dc8ca437e60e1e9e297fe1c3faebf6523a0ede9b.js

shop_events_listener-a7c63dba65ccddc484f77541dc8ca437e60e1e9e297fe1c3faebf6523a0ede9b.js

164 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

160 ms

MarshmallowCoLogoNEW.png

MarshmallowCoLogoNEW.png

162 ms

Easter_Banner.png

Easter_Banner.png

346 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

37 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

35 ms

runtime.242037525aa1c76dfe9b.js

runtime.242037525aa1c76dfe9b.js

17 ms

sharedUtils.a2ead10f1141521a8e3e.js

sharedUtils.a2ead10f1141521a8e3e.js

27 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

28 ms

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

26 ms

vendors~signup_forms.e707d6d405eecdf67185.js

vendors~signup_forms.e707d6d405eecdf67185.js

31 ms

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

31 ms

signup_forms.5828d30d7aa945da8745.js

signup_forms.5828d30d7aa945da8745.js

32 ms

Easter_Banner.png

Easter_Banner.png

172 ms

IMG_5025-scaled_1.jpg

IMG_5025-scaled_1.jpg

145 ms

IMG_5025-scaled_1.jpg

IMG_5025-scaled_1.jpg

134 ms

ChocCaramelMarshmallows2.jpg

ChocCaramelMarshmallows2.jpg

128 ms

ChocCaramelMarshmallows2.jpg

ChocCaramelMarshmallows2.jpg

136 ms

Thicc-Hot-Choc_4Display-1-scaled.jpg

Thicc-Hot-Choc_4Display-1-scaled.jpg

172 ms

Thicc-Hot-Choc_4Display-1-scaled.jpg

Thicc-Hot-Choc_4Display-1-scaled.jpg

173 ms

Biscoff-White-Chocolate-Marshmallows-2-scaled.jpg

Biscoff-White-Chocolate-Marshmallows-2-scaled.jpg

179 ms

S_mores_Kit.jpg

S_mores_Kit.jpg

176 ms

MarshmallowClouds.jpg

MarshmallowClouds.jpg

191 ms

Best-Sellers-Bundle-scaled_9f16f3cd-c57e-4ecd-b89c-abda17ebc54b.jpg

Best-Sellers-Bundle-scaled_9f16f3cd-c57e-4ecd-b89c-abda17ebc54b.jpg

171 ms

Strawberry-Cheesecake.jpg

Strawberry-Cheesecake.jpg

172 ms

Lemon-Meringue-Marshmallows-scaled.jpg

Lemon-Meringue-Marshmallows-scaled.jpg

204 ms

IMG_4936-scaled.jpg

IMG_4936-scaled.jpg

193 ms

Choc-Mint-Marshmallow-scaled.jpg

Choc-Mint-Marshmallow-scaled.jpg

217 ms

Fairy-Bread-Marshmallows-scaled.jpg

Fairy-Bread-Marshmallows-scaled.jpg

221 ms

Caramel-Dulce-De-Leche-Marshmallows-scaled.jpg

Caramel-Dulce-De-Leche-Marshmallows-scaled.jpg

226 ms

IMG_1844-scaled.jpg

IMG_1844-scaled.jpg

224 ms

New-Project-2.png

New-Project-2.png

254 ms

New-Project-3.png

New-Project-3.png

264 ms

New-Project-4.png

New-Project-4.png

262 ms

Twitch_Marshmallows.jpg

Twitch_Marshmallows.jpg

268 ms

Giant_S_more.jpg

Giant_S_more.jpg

253 ms

session

session

53 ms

dynamic-checkout-cart.en.js

dynamic-checkout-cart.en.js

205 ms

Breah_Making_Marshmallows.jpg

Breah_Making_Marshmallows.jpg

231 ms

modules.a4fd7e5489291affcf56.js

modules.a4fd7e5489291affcf56.js

25 ms

search.css

search.css

16 ms

cart.css

cart.css

26 ms

dark-mode.css

dark-mode.css

19 ms

custom-style.css

custom-style.css

17 ms

custom.css

custom.css

18 ms

script.js

script.js

96 ms

route-widget-shopify-stable-v2.min.js

route-widget-shopify-stable-v2.min.js

30 ms

Accessibility Review

themarshmallow.co accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

themarshmallow.co best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

themarshmallow.co SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themarshmallow.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themarshmallow.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themarshmallow.co

Open Graph data is detected on the main page of The Marshmallow. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: