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Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

themeasuredmarketer.com.au

Digital Marketing Consultancy | The Measured Marketer

Page Load Speed

3.8 sec in total

First Response

49 ms

Resources Loaded

2.7 sec

Page Rendered

1.1 sec

themeasuredmarketer.com.au screenshot

About Website

Visit themeasuredmarketer.com.au now to see the best up-to-date The Measured Marketer content and also check out these interesting facts you probably never knew about themeasuredmarketer.com.au

Strategic Digital Marketing Consultancy, The Measured Marketer offers a range of marketing services and strategic advice to clients across multiple B2B industries.

Visit themeasuredmarketer.com.au

Key Findings

We analyzed Themeasuredmarketer.com.au page load time and found that the first response time was 49 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

themeasuredmarketer.com.au performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value1,440 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

themeasuredmarketer.com.au

49 ms

www.themeasuredmarketer.com.au

70 ms

gtm.js

86 ms

par6igz.css

132 ms

style.css

33 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 89% of them (66 requests) were addressed to the original Themeasuredmarketer.com.au, 3% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (356 ms) belongs to the original domain Themeasuredmarketer.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 213.7 kB (20%)

Content Size

1.1 MB

After Optimization

853.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Themeasuredmarketer.com.au main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 624.5 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 169.4 kB

  • Original 192.3 kB
  • After minification 141.2 kB
  • After compression 22.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 51.2 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 169.4 kB or 88% of the original size.

Image Optimization

-6%

Potential reduce by 38.3 kB

  • Original 624.5 kB
  • After minification 586.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Measured Marketer images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.0 kB

  • Original 125.6 kB
  • After minification 125.6 kB
  • After compression 124.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 5.1 kB

  • Original 124.8 kB
  • After minification 124.8 kB
  • After compression 119.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themeasuredmarketer.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (61%)

Requests Now

71

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Measured Marketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

themeasuredmarketer.com.au

themeasuredmarketer.com.au

49 ms

www.themeasuredmarketer.com.au

www.themeasuredmarketer.com.au

70 ms

gtm.js

gtm.js

86 ms

par6igz.css

par6igz.css

132 ms

style.css

style.css

33 ms

style.css

style.css

59 ms

elementor-icons.min.css

elementor-icons.min.css

61 ms

frontend.min.css

frontend.min.css

44 ms

swiper.min.css

swiper.min.css

56 ms

post-7567.css

post-7567.css

60 ms

frontend.min.css

frontend.min.css

63 ms

all.min.css

all.min.css

109 ms

v4-shims.min.css

v4-shims.min.css

82 ms

global.css

global.css

86 ms

post-8688.css

post-8688.css

107 ms

post-104.css

post-104.css

115 ms

post-179.css

post-179.css

113 ms

post-8701.css

post-8701.css

116 ms

post-7644.css

post-7644.css

116 ms

fontawesome.min.css

fontawesome.min.css

117 ms

brands.min.css

brands.min.css

117 ms

solid.min.css

solid.min.css

123 ms

jquery.min.js

jquery.min.js

129 ms

jquery-migrate.min.js

jquery-migrate.min.js

124 ms

v4-shims.min.js

v4-shims.min.js

123 ms

js

js

79 ms

post-7880.css

post-7880.css

129 ms

animations.min.css

animations.min.css

136 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

136 ms

imagesloaded.min.js

imagesloaded.min.js

140 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

140 ms

review-script.js

review-script.js

158 ms

elementor.js

elementor.js

153 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

159 ms

webpack.runtime.min.js

webpack.runtime.min.js

158 ms

frontend-modules.min.js

frontend-modules.min.js

156 ms

hooks.min.js

hooks.min.js

161 ms

i18n.min.js

i18n.min.js

354 ms

frontend.min.js

frontend.min.js

354 ms

waypoints.min.js

waypoints.min.js

355 ms

TweenMax.min.js

TweenMax.min.js

77 ms

core.min.js

core.min.js

356 ms

frontend.min.js

frontend.min.js

333 ms

elements-handlers.min.js

elements-handlers.min.js

308 ms

api.js

api.js

19 ms

p.css

p.css

50 ms

LOGO.png

LOGO.png

121 ms

2_tmm_bg_tagline_1500x200.jpg

2_tmm_bg_tagline_1500x200.jpg

123 ms

3.tmm_bg_team_b_1200x800.jpg

3.tmm_bg_team_b_1200x800.jpg

120 ms

pattern01.png

pattern01.png

122 ms

TeaMM_01_square-1024x1024.jpg

TeaMM_01_square-1024x1024.jpg

121 ms

crane_resized-640x640-1.png

crane_resized-640x640-1.png

123 ms

Helmet_resized-640x640-1.png

Helmet_resized-640x640-1.png

124 ms

electricity_resize-640x640-1.png

electricity_resize-640x640-1.png

289 ms

shield_resize-640x640-1.png

shield_resize-640x640-1.png

125 ms

6.tmm_bg_footer_1500x300.jpg

6.tmm_bg_footer_1500x300.jpg

124 ms

CommBank-Blog-Sticky-Feature-Image-1024x683.jpg

CommBank-Blog-Sticky-Feature-Image-1024x683.jpg

125 ms

pexels-dids-2714073-scaled-e1702435388268-1024x909.jpg

pexels-dids-2714073-scaled-e1702435388268-1024x909.jpg

126 ms

close-up-circuit-breakers-wire-control-panel-768x383.jpg

close-up-circuit-breakers-wire-control-panel-768x383.jpg

130 ms

Example-Photo-One_1.2-768x512.jpg

Example-Photo-One_1.2-768x512.jpg

126 ms

spinner.gif

spinner.gif

127 ms

6.tmm_logo_footer.png

6.tmm_logo_footer.png

127 ms

2023-Judge-150x150.png

2023-Judge-150x150.png

128 ms

1.38f24911-2f48-49da-aedc-67e1cbe14ebe-150x150.png

1.38f24911-2f48-49da-aedc-67e1cbe14ebe-150x150.png

131 ms

2.-f7b1b53b-b862-4fd7-ac13-344f27bf654b-150x150.png

2.-f7b1b53b-b862-4fd7-ac13-344f27bf654b-150x150.png

131 ms

4.-8a354d81-43cc-4cd0-801b-b2c2e34d1386-150x150.png

4.-8a354d81-43cc-4cd0-801b-b2c2e34d1386-150x150.png

128 ms

CPM-150x150.png

CPM-150x150.png

130 ms

Professional-Membership-150x150.png

Professional-Membership-150x150.png

129 ms

Making-the-LinkedIn-Connection-Ebook-Popup-Banner.jpg

Making-the-LinkedIn-Connection-Ebook-Popup-Banner.jpg

136 ms

fa-brands-400.woff

fa-brands-400.woff

48 ms

5.tmm_bg_testimonials_b_1200x500.jpg

5.tmm_bg_testimonials_b_1200x500.jpg

23 ms

pattern03.png

pattern03.png

51 ms

insight.min.js

insight.min.js

38 ms

insight_tag_errors.gif

insight_tag_errors.gif

43 ms

Accessibility Review

themeasuredmarketer.com.au accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

themeasuredmarketer.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

themeasuredmarketer.com.au SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themeasuredmarketer.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themeasuredmarketer.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themeasuredmarketer.com.au

Open Graph data is detected on the main page of The Measured Marketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: