Tools & Wizards About Us
themediadept.co.nz screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

themediadept.co.nz

The Media Dept Homepage : The Media Department - Maximising your Media Spend

Page Load Speed

3.1 sec in total

First Response

703 ms

Resources Loaded

2.4 sec

Page Rendered

65 ms

themediadept.co.nz screenshot

About Website

Welcome to themediadept.co.nz homepage info - get ready to check The Media Dept best content right away, or after learning these important things about themediadept.co.nz

The Media Dept is a Christchurch based advertising agency, specialising in media and digital planning and placement.

Visit themediadept.co.nz

Key Findings

We analyzed Themediadept.co.nz page load time and found that the first response time was 703 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

themediadept.co.nz performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.3 s

85/100

10%

Network Requests Diagram

themediadept.co.nz

703 ms

core.css

834 ms

update.css

419 ms

jquery.js

1435 ms

modernizr.js

839 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 90% of them (18 requests) were addressed to the original Themediadept.co.nz, 10% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Themediadept.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 229.4 kB (68%)

Content Size

339.8 kB

After Optimization

110.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Themediadept.co.nz main page is 339.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 236.4 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 3.9 kB

  • Original 5.7 kB
  • After minification 4.7 kB
  • After compression 1.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.9 kB or 68% of the original size.

Image Optimization

-51%

Potential reduce by 26.0 kB

  • Original 50.9 kB
  • After minification 24.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Media Dept needs image optimization as it can save up to 26.0 kB or 51% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 161.8 kB

  • Original 236.4 kB
  • After minification 210.8 kB
  • After compression 74.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 161.8 kB or 68% of the original size.

CSS Optimization

-81%

Potential reduce by 37.7 kB

  • Original 46.7 kB
  • After minification 44.8 kB
  • After compression 9.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themediadept.co.nz needs all CSS files to be minified and compressed as it can save up to 37.7 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (68%)

Requests Now

19

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Media Dept. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

themediadept.co.nz

themediadept.co.nz

703 ms

core.css

core.css

834 ms

update.css

update.css

419 ms

jquery.js

jquery.js

1435 ms

modernizr.js

modernizr.js

839 ms

core.js

core.js

423 ms

config.js

config.js

423 ms

superfish.js

superfish.js

827 ms

supersubs.js

supersubs.js

634 ms

jquery.placeholder.fix.js

jquery.placeholder.fix.js

639 ms

jquery.mobilemenu.js

jquery.mobilemenu.js

846 ms

respond.min.js

respond.min.js

852 ms

jquery.isotope.js

jquery.isotope.js

1236 ms

jquery.validate.js

jquery.validate.js

1038 ms

jquery.easing-1.3.pack.js

jquery.easing-1.3.pack.js

1050 ms

ajax.js

ajax.js

1057 ms

logo.png

logo.png

210 ms

lg_comingsoon.jpg

lg_comingsoon.jpg

413 ms

ga.js

ga.js

7 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

themediadept.co.nz accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

themediadept.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

themediadept.co.nz SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themediadept.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Themediadept.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themediadept.co.nz

Open Graph description is not detected on the main page of The Media Dept. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: