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themidnightoilgroup.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

themidnightoilgroup.com

the midnight oil group - Digital Marketing and Design Agency

Page Load Speed

8.6 sec in total

First Response

134 ms

Resources Loaded

7.7 sec

Page Rendered

752 ms

themidnightoilgroup.com screenshot

About Website

Visit themidnightoilgroup.com now to see the best up-to-date The Midnight Oil Group content and also check out these interesting facts you probably never knew about themidnightoilgroup.com

the midnight oil group is a Detroit marketing agency offering public relations, website design, social media and more for clients.

Visit themidnightoilgroup.com

Key Findings

We analyzed Themidnightoilgroup.com page load time and found that the first response time was 134 ms and then it took 8.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

themidnightoilgroup.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value7.0 s

33/100

10%

TBT (Total Blocking Time)

Value200 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.974

2/100

15%

TTI (Time to Interactive)

Value7.0 s

53/100

10%

Network Requests Diagram

themidnightoilgroup.com

134 ms

themidnightoilgroup.com

900 ms

df_lib_styles.css

58 ms

df-builder-styles.css

114 ms

css

66 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 74% of them (43 requests) were addressed to the original Themidnightoilgroup.com, 12% (7 requests) were made to Use.typekit.net and 3% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (6.2 sec) relates to the external source Stats1.wpmudev.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 757.9 kB (3%)

Content Size

29.6 MB

After Optimization

28.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Themidnightoilgroup.com main page is 29.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 29.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 186.8 kB

  • Original 220.4 kB
  • After minification 216.1 kB
  • After compression 33.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 186.8 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 568.9 kB

  • Original 29.1 MB
  • After minification 28.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Midnight Oil Group images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 293 B

  • Original 201.6 kB
  • After minification 201.6 kB
  • After compression 201.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 1.9 kB

  • Original 54.1 kB
  • After minification 54.1 kB
  • After compression 52.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themidnightoilgroup.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 29 (59%)

Requests Now

49

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Midnight Oil Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

themidnightoilgroup.com

themidnightoilgroup.com

134 ms

themidnightoilgroup.com

themidnightoilgroup.com

900 ms

df_lib_styles.css

df_lib_styles.css

58 ms

df-builder-styles.css

df-builder-styles.css

114 ms

css

css

66 ms

style.min.css

style.min.css

153 ms

style.min.css

style.min.css

164 ms

style.css

style.css

162 ms

jquery-3.7.1.slim.min.js

jquery-3.7.1.slim.min.js

22 ms

gsap.min.js

gsap.min.js

37 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

54 ms

jquery.min.js

jquery.min.js

168 ms

jquery-migrate.min.js

jquery-migrate.min.js

159 ms

js

js

71 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

167 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

206 ms

scroll-animations.js

scroll-animations.js

213 ms

custom.js

custom.js

214 ms

scripts.min.js

scripts.min.js

274 ms

smoothscroll.js

smoothscroll.js

215 ms

jquery.mobile.js

jquery.mobile.js

223 ms

frontend-bundle.min.js

frontend-bundle.min.js

261 ms

frontend-bundle.min.js

frontend-bundle.min.js

269 ms

common.js

common.js

269 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

276 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

277 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

418 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

419 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

418 ms

gfp2doi.css

gfp2doi.css

131 ms

p.css

p.css

23 ms

MOG-logo.png

MOG-logo.png

74 ms

Social-Media-bg3.png

Social-Media-bg3.png

264 ms

slide-2-img@2x.png

slide-2-img@2x.png

75 ms

slide-3-img@2x.png

slide-3-img@2x.png

498 ms

ace-sushi@2x.png

ace-sushi@2x.png

362 ms

bh-spa@2x.png

bh-spa@2x.png

373 ms

healthy-pet@2x.png

healthy-pet@2x.png

269 ms

nexttee@2x.png

nexttee@2x.png

270 ms

cle@2x.png

cle@2x.png

426 ms

catapult@2x.png

catapult@2x.png

434 ms

Using-AI-in-social-media-management.webp

Using-AI-in-social-media-management.webp

327 ms

Leveraging-Traditional-Media-Coverage-1024x1024.png

Leveraging-Traditional-Media-Coverage-1024x1024.png

384 ms

Metro-Detroit-Igloos-Return.png

Metro-Detroit-Igloos-Return.png

419 ms

d

d

67 ms

d

d

8 ms

d

d

15 ms

d

d

15 ms

d

d

15 ms

d

d

14 ms

modules.woff

modules.woff

350 ms

analytics.js

analytics.js

20 ms

et-divi-dynamic-tb-43-tb-36-11-late.css

et-divi-dynamic-tb-43-tb-36-11-late.css

362 ms

6228 ms

gradient-bg-gpolish@2x.png

gradient-bg-gpolish@2x.png

68 ms

slide-2-bg@2x.png

slide-2-bg@2x.png

272 ms

slide-3-bg@2x.png

slide-3-bg@2x.png

163 ms

Using-AI-in-social-media-management.webp

Using-AI-in-social-media-management.webp

57 ms

Accessibility Review

themidnightoilgroup.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

themidnightoilgroup.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

themidnightoilgroup.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themidnightoilgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themidnightoilgroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themidnightoilgroup.com

Open Graph data is detected on the main page of The Midnight Oil Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: