Tools & Wizards About Us
themidwifeplan.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

themidwifeplan.com

The Midwife Plan | Southern Cross Insurance Solutions | World Insurance

Page Load Speed

7.3 sec in total

First Response

1.1 sec

Resources Loaded

4.9 sec

Page Rendered

1.3 sec

themidwifeplan.com screenshot

About Website

Visit themidwifeplan.com now to see the best up-to-date The Midwife Plan content and also check out these interesting facts you probably never knew about themidwifeplan.com

The Midwife Plan, founded by Ann Geisler, solves your need for coverage. Find out how you can become insured as a midwife or a birth center. The Midwife Plan is now a World company.

Visit themidwifeplan.com

Key Findings

We analyzed Themidwifeplan.com page load time and found that the first response time was 1.1 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

themidwifeplan.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value18.5 s

0/100

25%

SI (Speed Index)

Value18.7 s

0/100

10%

TBT (Total Blocking Time)

Value550 ms

54/100

30%

CLS (Cumulative Layout Shift)

Value0.083

94/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

themidwifeplan.com

1134 ms

styles.css

83 ms

woocommerce-layout.css

230 ms

woocommerce.css

233 ms

slick-theme.css

227 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 88% of them (109 requests) were addressed to the original Themidwifeplan.com, 4% (5 requests) were made to Fonts.googleapis.com and 4% (5 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Themidwifeplan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 418.5 kB (9%)

Content Size

4.5 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Themidwifeplan.com main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 185.7 kB

  • Original 220.3 kB
  • After minification 185.7 kB
  • After compression 34.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.6 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 185.7 kB or 84% of the original size.

Image Optimization

-6%

Potential reduce by 204.3 kB

  • Original 3.6 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Midwife Plan images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 10.6 kB

  • Original 425.7 kB
  • After minification 425.7 kB
  • After compression 415.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 17.9 kB

  • Original 229.7 kB
  • After minification 229.7 kB
  • After compression 211.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themidwifeplan.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 71 (63%)

Requests Now

113

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 113 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Midwife Plan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 36 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

themidwifeplan.com

themidwifeplan.com

1134 ms

styles.css

styles.css

83 ms

woocommerce-layout.css

woocommerce-layout.css

230 ms

woocommerce.css

woocommerce.css

233 ms

slick-theme.css

slick-theme.css

227 ms

brands.css

brands.css

228 ms

solid.css

solid.css

238 ms

flaticon.css

flaticon.css

156 ms

headding-title.css

headding-title.css

238 ms

jquery.dataTables.min.css

jquery.dataTables.min.css

46 ms

rsaddons.css

rsaddons.css

342 ms

plugins.css

plugins.css

396 ms

flaticon.css

flaticon.css

288 ms

default.css

default.css

411 ms

custom.css

custom.css

293 ms

responsive.css

responsive.css

313 ms

style.css

style.css

350 ms

css

css

105 ms

style.css

style.css

351 ms

all.min.css

all.min.css

38 ms

elementor-icons.min.css

elementor-icons.min.css

391 ms

frontend.min.css

frontend.min.css

405 ms

swiper.min.css

swiper.min.css

407 ms

e-swiper.min.css

e-swiper.min.css

408 ms

post-10.css

post-10.css

463 ms

global.css

global.css

455 ms

post-17.css

post-17.css

459 ms

css

css

121 ms

jquery.min.js

jquery.min.js

431 ms

jquery-migrate.min.js

jquery-migrate.min.js

408 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

432 ms

add-to-cart.min.js

add-to-cart.min.js

433 ms

js.cookie.min.js

js.cookie.min.js

434 ms

woocommerce.min.js

woocommerce.min.js

433 ms

css

css

123 ms

font-awesome.css

font-awesome.css

527 ms

wc-blocks.css

wc-blocks.css

525 ms

widget-text-editor.min.css

widget-text-editor.min.css

525 ms

widget-image.min.css

widget-image.min.css

546 ms

rs6.css

rs6.css

547 ms

hooks.min.js

hooks.min.js

522 ms

i18n.min.js

i18n.min.js

522 ms

index.js

index.js

451 ms

css

css

17 ms

index.js

index.js

378 ms

rbtools.min.js

rbtools.min.js

309 ms

rs6.min.js

rs6.min.js

310 ms

jquery.plugin.js

jquery.plugin.js

307 ms

jquery.cookie.min.js

jquery.cookie.min.js

302 ms

popper.min.js

popper.min.js

302 ms

datatables.min.js

datatables.min.js

301 ms

jquery.counterup.min.js

jquery.counterup.min.js

250 ms

time-circle.js

time-circle.js

242 ms

headding-title.js

headding-title.js

220 ms

tilt.jquery.min.js

tilt.jquery.min.js

192 ms

css2

css2

19 ms

jQuery-plugin-progressbar.js

jQuery-plugin-progressbar.js

188 ms

imagesloaded.min.js

imagesloaded.min.js

189 ms

custom.js

custom.js

149 ms

ccs-main.js

ccs-main.js

139 ms

plugins.js

plugins.js

138 ms

classie.js

classie.js

133 ms

theia-sticky-sidebar.js

theia-sticky-sidebar.js

136 ms

fixed-menu.js

fixed-menu.js

113 ms

mobilemenu.js

mobilemenu.js

112 ms

mobilemenu_single.js

mobilemenu_single.js

115 ms

main.js

main.js

112 ms

sourcebuster.min.js

sourcebuster.min.js

113 ms

order-attribution.min.js

order-attribution.min.js

110 ms

webpack.runtime.min.js

webpack.runtime.min.js

113 ms

frontend-modules.min.js

frontend-modules.min.js

93 ms

core.min.js

core.min.js

89 ms

frontend.min.js

frontend.min.js

50 ms

World_Midwife-Plan_Co_Branded_RGB_2024.png

World_Midwife-Plan_Co_Branded_RGB_2024.png

51 ms

dummy.png

dummy.png

49 ms

TMP-Facebook-Profile-Pic-PNG.jpg

TMP-Facebook-Profile-Pic-PNG.jpg

49 ms

Professional-Insurance2.png

Professional-Insurance2.png

50 ms

Business-Insurance_icon.png

Business-Insurance_icon.png

49 ms

Other-Professionals.png

Other-Professionals.png

49 ms

AABC-1-300x107.jpg

AABC-1-300x107.jpg

47 ms

ACNM-1-300x57.jpg

ACNM-1-300x57.jpg

49 ms

MANA-1-300x142.jpg

MANA-1-300x142.jpg

48 ms

NACPM-1-300x108.jpg

NACPM-1-300x108.jpg

48 ms

ins-1.jpg

ins-1.jpg

49 ms

AdobeStock_115202896-scaled-1.jpg

AdobeStock_115202896-scaled-1.jpg

50 ms

AdobeStock_77000045-scaled-1.jpeg

AdobeStock_77000045-scaled-1.jpeg

51 ms

AdobeStock_112402585-scaled-1.jpg

AdobeStock_112402585-scaled-1.jpg

51 ms

mid-2.jpg

mid-2.jpg

48 ms

AdobeStock_241259071-scaled-1.jpg

AdobeStock_241259071-scaled-1.jpg

51 ms

umbrella.png

umbrella.png

48 ms

medal.png

medal.png

49 ms

happy-face.png

happy-face.png

49 ms

Quote-for-The-Midwife-Plan-p1ixsofv9mibps4u3echqq956kz5t4a0wk1lhv2vpc.png

Quote-for-The-Midwife-Plan-p1ixsofv9mibps4u3echqq956kz5t4a0wk1lhv2vpc.png

498 ms

Testimonials-for-The-Midwife-Plan-768x734-1.png

Testimonials-for-The-Midwife-Plan-768x734-1.png

49 ms

Amy-Johnson-Grass-1.jpg

Amy-Johnson-Grass-1.jpg

48 ms

Joan-Norris-500x500.jpg

Joan-Norris-500x500.jpg

49 ms

Jenifer-Holloman-500x362.jpg

Jenifer-Holloman-500x362.jpg

49 ms

Esther-Dejong.jpg

Esther-Dejong.jpg

48 ms

Jennie-Joseph-500x360.jpg

Jennie-Joseph-500x360.jpg

48 ms

Ann-Geisler-2021_sqare-768x768-1-500x500.jpg

Ann-Geisler-2021_sqare-768x768-1-500x500.jpg

49 ms

Melanie2-768x768-1-500x500.jpg

Melanie2-768x768-1-500x500.jpg

49 ms

blog2-1024x572-1.jpg

blog2-1024x572-1.jpg

48 ms

font

font

248 ms

font

font

485 ms

font

font

486 ms

Flaticon.svg

Flaticon.svg

584 ms

Flaticon.woff

Flaticon.woff

135 ms

Flaticon.svg

Flaticon.svg

485 ms

Flaticon.woff

Flaticon.woff

135 ms

fa-v4compatibility.ttf

fa-v4compatibility.ttf

134 ms

fa-regular-400.ttf

fa-regular-400.ttf

245 ms

fa-brands-400.ttf

fa-brands-400.ttf

246 ms

fa-solid-900.ttf

fa-solid-900.ttf

246 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

244 ms

font

font

484 ms

about-2.jpg

about-2.jpg

112 ms

Happy-Clients-1.jpg

Happy-Clients-1.jpg

220 ms

testi-bg.png

testi-bg.png

220 ms

team-bg.png

team-bg.png

169 ms

Midwife-Footer_dark.jpg

Midwife-Footer_dark.jpg

137 ms

x-twitter.png

x-twitter.png

135 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

206 ms

ajax-loader.gif

ajax-loader.gif

64 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

76 ms

Accessibility Review

themidwifeplan.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

themidwifeplan.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

themidwifeplan.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themidwifeplan.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themidwifeplan.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themidwifeplan.com

Open Graph description is not detected on the main page of The Midwife Plan. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: