Tools & Wizards About Us
themodernmarketer.org screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 54

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

themodernmarketer.org

Digital Marketing News | Inbound Marketing | The Modern Marketer

Page Load Speed

2.1 sec in total

First Response

145 ms

Resources Loaded

1.3 sec

Page Rendered

571 ms

themodernmarketer.org screenshot

About Website

Visit themodernmarketer.org now to see the best up-to-date The Modern Marketer content and also check out these interesting facts you probably never knew about themodernmarketer.org

The Modern Marketer is a digital marketing news source where the experts at DPA Marketing & Media share inbound marketing insights. Check it out!

Visit themodernmarketer.org

Key Findings

We analyzed Themodernmarketer.org page load time and found that the first response time was 145 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

themodernmarketer.org performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value440 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

themodernmarketer.org

145 ms

ait-client-rewrite.js

62 ms

wbhack.js

68 ms

banner-styles.css

65 ms

iconochive.css

68 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 73% of them (88 requests) were addressed to the original Themodernmarketer.org, 18% (21 requests) were made to Fonts.gstatic.com and 4% (5 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (446 ms) belongs to the original domain Themodernmarketer.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 126.1 kB (17%)

Content Size

735.7 kB

After Optimization

609.5 kB

  • Images
  • JavaScript
  • CSS

In fact, the total size of Themodernmarketer.org main page is 735.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 545.6 kB which makes up the majority of the site volume.

HTML Optimization

-0%

Potential reduce by -8 B

  • Original 0 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This web page is already compressed.

Image Optimization

-21%

Potential reduce by 112.6 kB

  • Original 545.6 kB
  • After minification 433.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Modern Marketer needs image optimization as it can save up to 112.6 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-7%

Potential reduce by 5.6 kB

  • Original 82.8 kB
  • After minification 82.8 kB
  • After compression 77.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 8.0 kB

  • Original 107.2 kB
  • After minification 106.3 kB
  • After compression 99.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themodernmarketer.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (56%)

Requests Now

66

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Modern Marketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

themodernmarketer.org

themodernmarketer.org

145 ms

ait-client-rewrite.js

ait-client-rewrite.js

62 ms

wbhack.js

wbhack.js

68 ms

banner-styles.css

banner-styles.css

65 ms

iconochive.css

iconochive.css

68 ms

frontend.css

frontend.css

70 ms

front_end_style.css

front_end_style.css

71 ms

dashicons.min.css

dashicons.min.css

125 ms

desktop_style.css

desktop_style.css

96 ms

styles.css

styles.css

97 ms

thrive_flat.css

thrive_flat.css

190 ms

frontend.css

frontend.css

139 ms

css

css

17 ms

two_set.css

two_set.css

142 ms

css

css

17 ms

css

css

18 ms

css

css

17 ms

one_set.css

one_set.css

148 ms

style.css

style.css

162 ms

reset.css

reset.css

166 ms

font-awesome.css

font-awesome.css

177 ms

css

css

19 ms

media-queries.css

media-queries.css

181 ms

instag-slider.css

instag-slider.css

185 ms

jquery.js

jquery.js

239 ms

jquery-migrate.min.js

jquery-migrate.min.js

211 ms

compat.min.js

compat.min.js

211 ms

public.js

public.js

213 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

217 ms

theia-sticky-sidebar.js

theia-sticky-sidebar.js

198 ms

main.js

main.js

440 ms

thrive_content_builder_frontend.min.js

thrive_content_builder_frontend.min.js

441 ms

frontend.min.js

frontend.min.js

441 ms

mvpcustom.js

mvpcustom.js

441 ms

scripts.js

scripts.js

446 ms

retina.min.js

retina.min.js

442 ms

comment-reply.min.js

comment-reply.min.js

442 ms

frontend.min.js

frontend.min.js

443 ms

wp-embed.min.js

wp-embed.min.js

444 ms

analytics.js

analytics.js

205 ms

d13f3f37589442172f7ce6a06496ae6d

d13f3f37589442172f7ce6a06496ae6d

136 ms

TheModernMarketerWebsiteLogo-2.png

TheModernMarketerWebsiteLogo-2.png

134 ms

How-and-Why-to-Use-Instagram-for-Business_SMALL-2.jpg

How-and-Why-to-Use-Instagram-for-Business_SMALL-2.jpg

134 ms

How-and-Why-to-Use-Instagram-for-Business_SMALL-2-400x240.jpg

How-and-Why-to-Use-Instagram-for-Business_SMALL-2-400x240.jpg

137 ms

How-to-Run-Profitable-Facebook-Campaigns-in-2017_SMALL-1-400x240.jpg

How-to-Run-Profitable-Facebook-Campaigns-in-2017_SMALL-1-400x240.jpg

138 ms

Marketing-lessons-from-Donald-Trump-The-Modern-Marketer-400x240.png

Marketing-lessons-from-Donald-Trump-The-Modern-Marketer-400x240.png

136 ms

4-Ways-Brands-Can-Connect-with-Audiences-Through-Storytelling-400x240.jpg

4-Ways-Brands-Can-Connect-with-Audiences-Through-Storytelling-400x240.jpg

143 ms

4-Ways-Brands-Can-Connect-with-Audiences-Through-Storytelling-100x100.jpg

4-Ways-Brands-Can-Connect-with-Audiences-Through-Storytelling-100x100.jpg

138 ms

3-Big-Steps-to-Help-Make-Your-Brand-a-Social-Success-400x240.jpg

3-Big-Steps-to-Help-Make-Your-Brand-a-Social-Success-400x240.jpg

141 ms

3-Big-Steps-to-Help-Make-Your-Brand-a-Social-Success-100x100.jpg

3-Big-Steps-to-Help-Make-Your-Brand-a-Social-Success-100x100.jpg

139 ms

3-Alternatives-to-the-ABC-Sales-Method-400x240.jpg

3-Alternatives-to-the-ABC-Sales-Method-400x240.jpg

140 ms

3-Alternatives-to-the-ABC-Sales-Method-100x100.jpg

3-Alternatives-to-the-ABC-Sales-Method-100x100.jpg

142 ms

Thought-Leadership-A-journey-not-a-Destination-Part-1--400x240.jpg

Thought-Leadership-A-journey-not-a-Destination-Part-1--400x240.jpg

170 ms

Thought-Leadership-A-journey-not-a-Destination-Part-1--100x100.jpg

Thought-Leadership-A-journey-not-a-Destination-Part-1--100x100.jpg

143 ms

5-Ways-To-Be-Inauthentic....-And-How-To-Fix-Them-400x240.jpg

5-Ways-To-Be-Inauthentic....-And-How-To-Fix-Them-400x240.jpg

171 ms

5-Ways-To-Be-Inauthentic....-And-How-To-Fix-Them-100x100.jpg

5-Ways-To-Be-Inauthentic....-And-How-To-Fix-Them-100x100.jpg

172 ms

6-Steps-to-Harness-the-Power-of-Influencer-Marketing-400x240.jpg

6-Steps-to-Harness-the-Power-of-Influencer-Marketing-400x240.jpg

173 ms

6-Steps-to-Harness-the-Power-of-Influencer-Marketing-100x100.jpg

6-Steps-to-Harness-the-Power-of-Influencer-Marketing-100x100.jpg

174 ms

The-Three-Pillars-of-Customer-Success-400x240.jpg

The-Three-Pillars-of-Customer-Success-400x240.jpg

174 ms

The-Three-Pillars-of-Customer-Success-100x100.jpg

The-Three-Pillars-of-Customer-Success-100x100.jpg

191 ms

Brand-Guideline-Your-Company-Filter-Education-Roadmap--400x240.jpg

Brand-Guideline-Your-Company-Filter-Education-Roadmap--400x240.jpg

192 ms

Brand-Guideline-Your-Company-Filter-Education-Roadmap--100x100.jpg

Brand-Guideline-Your-Company-Filter-Education-Roadmap--100x100.jpg

294 ms

10-Ways-to-Spot-a-Fake-Entrepreneur-400x240.jpg

10-Ways-to-Spot-a-Fake-Entrepreneur-400x240.jpg

298 ms

10-Ways-to-Spot-a-Fake-Entrepreneur-100x100.jpg

10-Ways-to-Spot-a-Fake-Entrepreneur-100x100.jpg

297 ms

3-Epic-Ways-You-Can-Use-Facebook-Live-for-Your-Commerce-Biz_bravo-1-400x240.jpg

3-Epic-Ways-You-Can-Use-Facebook-Live-for-Your-Commerce-Biz_bravo-1-400x240.jpg

300 ms

3-Epic-Ways-You-Can-Use-Facebook-Live-for-Your-Commerce-Biz_bravo-1-100x100.jpg

3-Epic-Ways-You-Can-Use-Facebook-Live-for-Your-Commerce-Biz_bravo-1-100x100.jpg

299 ms

The-Modern-Marketer-Blog-Ground-Up-Business-Challenge-400x240.png

The-Modern-Marketer-Blog-Ground-Up-Business-Challenge-400x240.png

354 ms

The-Modern-Marketer-Blog-Ground-Up-Business-Challenge-100x100.png

The-Modern-Marketer-Blog-Ground-Up-Business-Challenge-100x100.png

180 ms

Virality-in-Marketing-The-Modern-Marketer-Blog-400x240.png

Virality-in-Marketing-The-Modern-Marketer-Blog-400x240.png

233 ms

Virality-in-Marketing-The-Modern-Marketer-Blog-100x100.png

Virality-in-Marketing-The-Modern-Marketer-Blog-100x100.png

179 ms

The-7-Marketing-Donts-of-2017-TMM-Blog-400x240.png

The-7-Marketing-Donts-of-2017-TMM-Blog-400x240.png

231 ms

The-7-Marketing-Donts-of-2017-TMM-Blog-100x100.png

The-7-Marketing-Donts-of-2017-TMM-Blog-100x100.png

231 ms

Keyword-Strategy-2017-The-Modern-Marketer-Blog-400x240.png

Keyword-Strategy-2017-The-Modern-Marketer-Blog-400x240.png

230 ms

Keyword-Strategy-2017-The-Modern-Marketer-Blog-100x100.png

Keyword-Strategy-2017-The-Modern-Marketer-Blog-100x100.png

229 ms

Inbound-Marketing-101-The-Modern-Marketer-400x240.png

Inbound-Marketing-101-The-Modern-Marketer-400x240.png

257 ms

Inbound-Marketing-101-The-Modern-Marketer-100x100.png

Inbound-Marketing-101-The-Modern-Marketer-100x100.png

231 ms

6-2-400x240.png

6-2-400x240.png

281 ms

6-2-100x100.png

6-2-100x100.png

227 ms

Defining-Successful-Content-Marketing.png

Defining-Successful-Content-Marketing.png

314 ms

The-Modern-Marketer-Blog-400x240.png

The-Modern-Marketer-Blog-400x240.png

226 ms

The-Modern-Marketer-Blog-100x100.png

The-Modern-Marketer-Blog-100x100.png

251 ms

5-400x240.png

5-400x240.png

251 ms

5-100x100.png

5-100x100.png

251 ms

How-to-Build-a-Brand-that-is-Respected-Admired-400x240.jpg

How-to-Build-a-Brand-that-is-Respected-Admired-400x240.jpg

274 ms

How-to-Build-a-Brand-that-is-Respected-Admired-100x100.jpg

How-to-Build-a-Brand-that-is-Respected-Admired-100x100.jpg

274 ms

Inverse-Emblem.png

Inverse-Emblem.png

278 ms

Shauna-Armitage-Director-of-Digital-Media-at-DPA-Marketing-Media-150x150.jpg

Shauna-Armitage-Director-of-Digital-Media-at-DPA-Marketing-Media-150x150.jpg

278 ms

Anya-Overmann-Content-Specialist-at-DPA-150x150.jpg

Anya-Overmann-Content-Specialist-at-DPA-150x150.jpg

306 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

32 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

32 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

37 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

34 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

34 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

37 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

36 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

36 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQBi8Jow.ttf

39 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBi8Jow.ttf

38 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nQBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nQBi8Jow.ttf

39 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBi8Jow.ttf

41 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K3vXBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K3vXBi8Jow.ttf

41 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXBi8Jow.ttf

45 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32KxfXBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32KxfXBi8Jow.ttf

47 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nXBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nXBi8Jow.ttf

45 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nWBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nWBi8Jow.ttf

149 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

304 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

149 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

149 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

152 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

152 ms

collect

collect

190 ms

fbevents.js

fbevents.js

11 ms

two_set_icons.woff

two_set_icons.woff

108 ms

identity.js

identity.js

149 ms

384856155028484

384856155028484

211 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

89 ms

two_set_icons.ttf

two_set_icons.ttf

62 ms

print.css

print.css

70 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

35 ms

two_set_icons.svg

two_set_icons.svg

62 ms

Accessibility Review

themodernmarketer.org accessibility score

54

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

themodernmarketer.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

themodernmarketer.org SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themodernmarketer.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Themodernmarketer.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

themodernmarketer.org

Open Graph description is not detected on the main page of The Modern Marketer. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: