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thenewchocolatecompany.co.uk screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

thenewchocolatecompany.co.uk

Chocolate Experience | Chocolate | New Chocolate Company

Page Load Speed

3.8 sec in total

First Response

251 ms

Resources Loaded

2.9 sec

Page Rendered

668 ms

thenewchocolatecompany.co.uk screenshot

About Website

Click here to check amazing The New Chocolate Company content. Otherwise, check out these important facts you probably never knew about thenewchocolatecompany.co.uk

The New Chocolate Company gives you the full chocolate experience with workshops available to create your own luxury chocolates. Find out more here.

Visit thenewchocolatecompany.co.uk

Key Findings

We analyzed Thenewchocolatecompany.co.uk page load time and found that the first response time was 251 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thenewchocolatecompany.co.uk performance score

0

Network Requests Diagram

thenewchocolatecompany.co.uk

251 ms

thenewchocolatecompany.co.uk

352 ms

www.thenewchocolatecompany.co.uk

911 ms

js

81 ms

logo_background.png

95 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 61% of them (27 requests) were addressed to the original Thenewchocolatecompany.co.uk, 14% (6 requests) were made to Fonts.gstatic.com and 11% (5 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (911 ms) belongs to the original domain Thenewchocolatecompany.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 87.9 kB (3%)

Content Size

2.8 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thenewchocolatecompany.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 83.2 kB

  • Original 97.7 kB
  • After minification 59.1 kB
  • After compression 14.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 38.6 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.2 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 1.7 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The New Chocolate Company images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.4 kB

  • Original 160.9 kB
  • After minification 160.9 kB
  • After compression 159.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.6 kB

  • Original 49.4 kB
  • After minification 49.4 kB
  • After compression 47.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenewchocolatecompany.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (10%)

Requests Now

29

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The New Chocolate Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thenewchocolatecompany.co.uk

thenewchocolatecompany.co.uk

251 ms

thenewchocolatecompany.co.uk

thenewchocolatecompany.co.uk

352 ms

www.thenewchocolatecompany.co.uk

www.thenewchocolatecompany.co.uk

911 ms

js

js

81 ms

logo_background.png

logo_background.png

95 ms

96002858_1330364677156020_4268936841320536888_n.jpg

96002858_1330364677156020_4268936841320536888_n.jpg

30 ms

a.css

a.css

297 ms

a.js

a.js

636 ms

goodtogo.png

goodtogo.png

481 ms

scottish_tourist_board.png

scottish_tourist_board.png

630 ms

1585052283Award.jpg

1585052283Award.jpg

480 ms

1585051791P2.jpg

1585051791P2.jpg

481 ms

1585051813C8.jpeg

1585051813C8.jpeg

479 ms

159670941220200806_111542.jpg

159670941220200806_111542.jpg

483 ms

the-new-chocolate-company-milk-chocolate-bar-80g-1537446487NC-3.jpg

the-new-chocolate-company-milk-chocolate-bar-80g-1537446487NC-3.jpg

483 ms

the-new-chocolate-company-iron-brew-flavoured-milk-chocolate-bar-80g-1537447049NC-2.jpg

the-new-chocolate-company-iron-brew-flavoured-milk-chocolate-bar-80g-1537447049NC-2.jpg

484 ms

the-new-chocolate-company-salted-caramel-filled-milk-chocolate-bar-80g-1537446755NC-5.jpg

the-new-chocolate-company-salted-caramel-filled-milk-chocolate-bar-80g-1537446755NC-5.jpg

485 ms

the-new-chocolate-company-raspberry-saffron-flavoured-milk-chocolate-bar-80g-1537446593NC-4.jpg

the-new-chocolate-company-raspberry-saffron-flavoured-milk-chocolate-bar-80g-1537446593NC-4.jpg

561 ms

the-new-chocolate-company-dark-chocolate-70.5-bar-80g-1537447232NC-1.jpg

the-new-chocolate-company-dark-chocolate-70.5-bar-80g-1537447232NC-1.jpg

598 ms

159670939520200806_111542.jpg

159670939520200806_111542.jpg

901 ms

1596662362weddingcolours2.jpeg

1596662362weddingcolours2.jpeg

598 ms

15482495241525098248NC21.jpg

15482495241525098248NC21.jpg

901 ms

visa.png

visa.png

902 ms

mastercard.png

mastercard.png

902 ms

american_express.png

american_express.png

903 ms

95439096_2715983105336237_2564790948453763983_n.jpg

95439096_2715983105336237_2564790948453763983_n.jpg

24 ms

94950709_663353891108961_5713733156369057305_n.jpg

94950709_663353891108961_5713733156369057305_n.jpg

26 ms

93017344_159029102242193_111295894251063508_n.jpg

93017344_159029102242193_111295894251063508_n.jpg

29 ms

92316071_2847971531982813_147597635612596142_n.jpg

92316071_2847971531982813_147597635612596142_n.jpg

30 ms

js

js

73 ms

analytics.js

analytics.js

30 ms

collect

collect

62 ms

collect

collect

49 ms

css

css

43 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

26 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

60 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

74 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

70 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

69 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

71 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

418 ms

ajax.php

ajax.php

138 ms

1605214964saltedcaramelselection.jpg

1605214964saltedcaramelselection.jpg

422 ms

1628173950IMG_8648.jpeg

1628173950IMG_8648.jpeg

338 ms

SEO Factors

thenewchocolatecompany.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenewchocolatecompany.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thenewchocolatecompany.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thenewchocolatecompany.co.uk

Open Graph data is detected on the main page of The New Chocolate Company. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: