5 sec in total
311 ms
4 sec
618 ms
Click here to check amazing The Normal Company content. Otherwise, check out these important facts you probably never knew about thenormalcompany.co.uk
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Visit thenormalcompany.co.ukWe analyzed Thenormalcompany.co.uk page load time and found that the first response time was 311 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
thenormalcompany.co.uk performance score
name
value
score
weighting
Value4.0 s
23/100
10%
Value5.5 s
18/100
25%
Value12.6 s
3/100
10%
Value5,400 ms
0/100
30%
Value0.016
100/100
15%
Value30.1 s
0/100
10%
311 ms
919 ms
64 ms
108 ms
351 ms
Our browser made a total of 86 requests to load all elements on the main page. We found that 86% of them (74 requests) were addressed to the original Thenormalcompany.co.uk, 5% (4 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Thenormalcompany.co.uk.
Page size can be reduced by 611.9 kB (23%)
2.6 MB
2.0 MB
In fact, the total size of Thenormalcompany.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.
Potential reduce by 47.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.6 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.5 kB or 78% of the original size.
Potential reduce by 149.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Normal Company images are well optimized though.
Potential reduce by 212.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 212.3 kB or 61% of the original size.
Potential reduce by 202.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenormalcompany.co.uk needs all CSS files to be minified and compressed as it can save up to 202.4 kB or 85% of the original size.
Number of requests can be reduced by 23 (29%)
80
57
The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Normal Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
thenormalcompany.co.uk
311 ms
thenormalcompany.co.uk
919 ms
js
64 ms
js
108 ms
style.min.css
351 ms
style.css
513 ms
aos.css
424 ms
slick.css
318 ms
stellarnav.min.css
318 ms
font-awesome.min.css
453 ms
front.min.css
426 ms
index.js
529 ms
jquery.min.js
582 ms
jquery-migrate.min.js
554 ms
cfpop.js
48 ms
jquery.min.js
800 ms
main.js
684 ms
slick.min.js
687 ms
aos.js
687 ms
stellarnav.min.js
688 ms
front.min.js
718 ms
widget.js
202 ms
js
71 ms
analytics.js
34 ms
js
48 ms
collect
20 ms
insight.min.js
128 ms
fbevents.js
97 ms
chevron-right.svg
1104 ms
normal-logo-100.png
331 ms
growth.png
185 ms
stores.png
179 ms
custom.png
178 ms
dfy.png
332 ms
reputation.png
333 ms
espa.png
334 ms
lookfantastic.png
336 ms
Maserati-Logo.png
335 ms
kiddicare.png
338 ms
myprotien.png
340 ms
ILLLAMASQUA.png
397 ms
icelink.png
418 ms
brit-un.png
410 ms
THG-Logo.png
409 ms
love-labels.png
435 ms
nubelson-fernandes-Yh2Y8avvPec-unsplash-min.jpg
485 ms
automations.png
503 ms
automations-white.png
519 ms
brand-management.png
522 ms
brand-management-white.png
523 ms
sms-marketing.png
546 ms
sms-marketing-white.png
597 ms
circ.png
704 ms
rev-pic-1.jpg
1034 ms
quote.png
632 ms
rev-pic-2.jpeg
742 ms
rev-pic-3.jpeg
886 ms
forbes.png
709 ms
tg.png
677 ms
Outfit-Regular.woff
784 ms
Outfit-Medium.woff
791 ms
Outfit-SemiBold.woff
830 ms
fontawesome-webfont.woff
931 ms
inc.png
855 ms
insight_tag_errors.gif
230 ms
smartphone-combo103-min.png
873 ms
research.png
823 ms
planning.png
829 ms
implementation.png
741 ms
scaling.png
777 ms
middle-banner-center-edited-1.png
920 ms
BANGS-top-after.jpg
1841 ms
Screenshot-2023-09-04-at-17.37.09.png
838 ms
trend-studio.png
833 ms
avi-8.png
855 ms
kiddicare.png
881 ms
bleusalt.png
939 ms
icelink.png
884 ms
the-hut-group.png
904 ms
elcie.png
936 ms
neonbeach.png
945 ms
fast-response-times.png
961 ms
full-service-marketing.png
924 ms
transparent-process.png
922 ms
ft-logo-101.png
934 ms
arw.svg
950 ms
thenormalcompany.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
thenormalcompany.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
thenormalcompany.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenormalcompany.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thenormalcompany.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
thenormalcompany.co.uk
Open Graph data is detected on the main page of The Normal Company. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: