Tools & Wizards About Us
thenorthface.co.nz screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

thenorthface.co.nz

The North Face New Zealand | Outdoor Clothing, Equipment and Footwear

Page Load Speed

6.5 sec in total

First Response

112 ms

Resources Loaded

5.7 sec

Page Rendered

684 ms

thenorthface.co.nz screenshot

About Website

Visit thenorthface.co.nz now to see the best up-to-date The North Face content for New Zealand and also check out these interesting facts you probably never knew about thenorthface.co.nz

Technical mountain wear, expedition standard equipment & premium outdoor clothing from The North Face. Developing the pinnacle of innovative outerwear for 50 years.

Visit thenorthface.co.nz

Key Findings

We analyzed Thenorthface.co.nz page load time and found that the first response time was 112 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

thenorthface.co.nz performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value16.8 s

0/100

25%

SI (Speed Index)

Value10.2 s

9/100

10%

TBT (Total Blocking Time)

Value2,020 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.044

99/100

15%

TTI (Time to Interactive)

Value20.0 s

2/100

10%

Network Requests Diagram

thenorthface.co.nz

112 ms

thenorthface.co.nz

1351 ms

global.css

165 ms

powerreviews.css

102 ms

p.js

1373 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 60% of them (44 requests) were addressed to the original Thenorthface.co.nz, 4% (3 requests) were made to Google.com and 4% (3 requests) were made to E.cquotient.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Thenorthface.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 142.4 kB (11%)

Content Size

1.3 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thenorthface.co.nz main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 913.4 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 140.5 kB

  • Original 157.4 kB
  • After minification 91.5 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 66.0 kB, which is 42% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.5 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 913.4 kB
  • After minification 913.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The North Face images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.4 kB

  • Original 104.8 kB
  • After minification 104.7 kB
  • After compression 103.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 449 B

  • Original 108.0 kB
  • After minification 108.0 kB
  • After compression 107.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenorthface.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 33 (51%)

Requests Now

65

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The North Face. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thenorthface.co.nz

thenorthface.co.nz

112 ms

thenorthface.co.nz

thenorthface.co.nz

1351 ms

global.css

global.css

165 ms

powerreviews.css

powerreviews.css

102 ms

p.js

p.js

1373 ms

jquery.js

jquery.js

120 ms

bootstrap.js

bootstrap.js

101 ms

bootstrap4-notify.js

bootstrap4-notify.js

238 ms

lodash-template.js

lodash-template.js

148 ms

slick-carousel.js

slick-carousel.js

231 ms

imagesloaded.js

imagesloaded.js

237 ms

jquery-sticky.js

jquery-sticky.js

237 ms

main.js

main.js

256 ms

home.js

home.js

254 ms

seoDescription.js

seoDescription.js

260 ms

icon-font.min.css

icon-font.min.css

98 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

70 ms

dwac-21.7.js

dwac-21.7.js

69 ms

gretel.min.js

gretel.min.js

67 ms

applepay.js

applepay.js

87 ms

gtm.js

gtm.js

94 ms

analytics.js

analytics.js

35 ms

tag.js

tag.js

188 ms

conversion_async.js

conversion_async.js

157 ms

bat.js

bat.js

181 ms

js

js

58 ms

collect

collect

92 ms

collect

collect

67 ms

112 ms

11036319.js

11036319.js

51 ms

ga-audiences

ga-audiences

20 ms

11036319

11036319

77 ms

21 ms

clarity.js

clarity.js

18 ms

nz.svg

nz.svg

357 ms

au.svg

au.svg

359 ms

logo.svg

logo.svg

353 ms

NOR440_EWC_Fleece1800x800.jpg

NOR440_EWC_Fleece1800x800.jpg

596 ms

NF0A5GI80TA_1.jpg

NF0A5GI80TA_1.jpg

362 ms

NF0A5GMMZSF_1.jpg

NF0A5GMMZSF_1.jpg

357 ms

NF0A52STZU3_1.jpg

NF0A52STZU3_1.jpg

357 ms

NF0A7QAF396_1.jpg

NF0A7QAF396_1.jpg

403 ms

facebook.svg

facebook.svg

403 ms

instagram.svg

instagram.svg

400 ms

youtube.svg

youtube.svg

387 ms

blog.svg

blog.svg

382 ms

paypal.svg

paypal.svg

552 ms

afterpay.svg

afterpay.svg

548 ms

visa.svg

visa.svg

544 ms

mastercard.svg

mastercard.svg

470 ms

amex.svg

amex.svg

483 ms

applepay.svg

applepay.svg

548 ms

weChatPay.svg

weChatPay.svg

567 ms

alipay.svg

alipay.svg

573 ms

fbevents.js

fbevents.js

392 ms

5a13b32eabf66f8ce28fa33d837e26a22335ed10.js

5a13b32eabf66f8ce28fa33d837e26a22335ed10.js

563 ms

76383

76383

1136 ms

HelveticaNeueLTStd-Bd.woff

HelveticaNeueLTStd-Bd.woff

1079 ms

Linearicons-Free.ttf

Linearicons-Free.ttf

60 ms

HelveticaNeueLTStd-MdCn.woff

HelveticaNeueLTStd-MdCn.woff

1122 ms

HelveticaNeueLTStd-Roman.woff

HelveticaNeueLTStd-Roman.woff

1120 ms

22-09-rainwear.jpg

22-09-rainwear.jpg

300 ms

NOR440_EWC_Equip1200x800.jpg

NOR440_EWC_Equip1200x800.jpg

301 ms

22-09-packs.jpg

22-09-packs.jpg

302 ms

497683253903395

497683253903395

133 ms

sessioncam.recorder.js

sessioncam.recorder.js

250 ms

product-to-product

product-to-product

284 ms

product-to-product-top-activity-highUPT

product-to-product-top-activity-highUPT

308 ms

products-in-all-categories-two

products-in-all-categories-two

345 ms

modules.js

modules.js

109 ms

76383

76383

870 ms

pebble

pebble

29 ms

c.gif

c.gif

44 ms

Accessibility Review

thenorthface.co.nz accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thenorthface.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

thenorthface.co.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenorthface.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thenorthface.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thenorthface.co.nz

Open Graph data is detected on the main page of The North Face. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: