Analyze The North Face

The North Face自1966年由兩位熱愛登山的年輕登山者在美西舊金山所創立,以最先進的技術投入設計,生產專業戶外服飾與配備。在全球市場上,The North Face永遠都是成功登頂者、極限運動選手、極地探險家的首選,品牌在1976年便成立了品質控制實驗室,每項產品都經過實地測試、精進設計,至今The North Face代表的不僅只是優良的裝備,更是人們走出戶外或戶外探險時的最佳夥伴。

Page load speed analysis

  • 51/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    733 ms

  • Resources loaded

    11.6 sec

  • Page rendered

    384 ms

  • Total page load time

    12.8 sec

Click here to check amazing The North Face content for Taiwan. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 733 ms and then it took 12 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 21.4 kB
    Images 3.8 MB
    Javascripts 630.7 kB
    CSS 14.4 kB

    In fact, the total size of main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

    • Original 21.4 kB
    • After minification 17.3 kB
    • After compression 3.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.3 kB or 85% of the original size.

    • Original 3.8 MB
    • After optimization 3.6 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The North Face images are well optimized though.

    • Original 630.7 kB
    • After minification 460.6 kB
    • After compression 127.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 503.2 kB or 80% of the original size.

    • Original 14.4 kB
    • After minification 10.9 kB
    • After compression 3.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 11.0 kB or 77% of the original size.

Network requests diagram

  • zh-tw
  • jquery.min.js
  • hs_select.js
  • jquery-ui.js
  • jquery.mousewheel.js
  • init.js
  • jquery.cycle.all.js
  • hs_wheel.js
  • reset.css
  • hs_select.css
  • default.css
  • index.css
  • hs_wheel.css
  • analytics.js
  • northface_bg.png
  • northface_logo.png
  • northface_header_icon.png
  • northface_menu_bg.png
  • northface_menu_h.png
  • menu_01.jpg
  • menu-men_176x170.jpg
  • menu_02.jpg
  • menu-wmn1_176x170.jpg
  • menu_03.jpg
  • bar5.jpg
  • menu_04.jpg
  • menu_shoes_176x170.jpg
  • menu_05.jpg
  • bar8.jpg
  • menu_06.jpg
  • menu_lv2_2_01.png
  • menu_lv2_2_03.png
  • menu_07.jpg
  • ruth.jpg
  • yenbo.jpg
  • menu_08.jpg
  • Dana%20Flahr.jpg
  • desktop.jpg
  • booklet.jpg
  • menu_09.jpg
  • brandevent.jpg
  • abtbrand.jpg
  • northface_index_container_bg.png
  • 01_955640.jpg
  • indexTBar_1_9.jpg
  • NF_homebanner_950x640_01.jpg
  • indexTBar_1_8.jpg
  • northface_index_title_bg.png
  • indexProduct_1_2.jpg
  • indexProduct_1_1.jpg
  • collect
  • indexProduct_1_4.jpg
  • indexProduct_1_3.jpg
  • %E5%86%AC%E5%AD%A3%E4%B8%BB%E9%A1%8C%E6%97%85%E9%81%8A320X210(%E5%AE%98%E7%B6%B2).jpg
  • 10723488_10152397286658531_90831197_n.jpg
  • %E7%85%A7%E7%89%87.JPG
  • 312x200.jpg
  • 0814.jpg
  • Google_7-300x250.gif
  • northface_footer_icon.png
  • northface_index_kv_icon.png

Our browser made a total of 61 requests to load all elements on the main page. We found that 97% of them (59 requests) were addressed to the original, 3% (2 requests) were made to The less responsive or slowest element that took the longest time to load (6.2 sec) belongs to the original domain

Additional info on


The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The North Face. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
NS 299
NS 299

300 Mname:
Serial: 2020092003
Refresh: 3600
Retry: 1800
Expire: 1209600
Minimum-ttl: 3600

300 Txt: facebook-domain-verification=pfuim1knlyw4yk4hzsvyrcj7e5vz9s

Language and encoding

Normal result


ZH zh language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is Taiwan. It lies approximately 1400 miles away from the server location (Japan) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Taiwan can speed up page load time anyway.

Normal result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of The North Face. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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