Tools & Wizards About Us
theoldcolony.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

theoldcolony.com

The Old Colony Company | Shop Goat Milk Soap, Local Products

Page Load Speed

3.8 sec in total

First Response

910 ms

Resources Loaded

2.5 sec

Page Rendered

377 ms

theoldcolony.com screenshot

About Website

Visit theoldcolony.com now to see the best up-to-date The Old Colony content and also check out these interesting facts you probably never knew about theoldcolony.com

The Old Colony Company makes handmade goat milk soap using fresh goat milk supplied by local farms, lotion bars, and handmade gift sets. Your purchase supports local farms, artisans, craftpersons and ...

Visit theoldcolony.com

Key Findings

We analyzed Theoldcolony.com page load time and found that the first response time was 910 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

theoldcolony.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value380 ms

69/100

30%

CLS (Cumulative Layout Shift)

Value0.911

3/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

www.theoldcolony.com

910 ms

css2

54 ms

bootstrap.css

56 ms

core.css

51 ms

flexslider.css

45 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 54% of them (39 requests) were addressed to the original Theoldcolony.com, 15% (11 requests) were made to Snapwidget.com and 15% (11 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (910 ms) belongs to the original domain Theoldcolony.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 22.7 kB (2%)

Content Size

1.4 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theoldcolony.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 17.7 kB

  • Original 23.7 kB
  • After minification 23.6 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.7 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Old Colony images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 2.7 kB

  • Original 79.3 kB
  • After minification 79.3 kB
  • After compression 76.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 2.4 kB

  • Original 26.2 kB
  • After minification 24.2 kB
  • After compression 23.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theoldcolony.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (43%)

Requests Now

56

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Old Colony. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.theoldcolony.com

www.theoldcolony.com

910 ms

css2

css2

54 ms

bootstrap.css

bootstrap.css

56 ms

core.css

core.css

51 ms

flexslider.css

flexslider.css

45 ms

default.css

default.css

61 ms

snapwidget.js

snapwidget.js

59 ms

fontello.min.css

fontello.min.css

60 ms

animation.css

animation.css

98 ms

animate.css

animate.css

99 ms

jquery.min.js

jquery.min.js

42 ms

jquery-migrate-3.0.1.min.js

jquery-migrate-3.0.1.min.js

41 ms

bootstrap.js

bootstrap.js

125 ms

core.js

core.js

122 ms

main.js

main.js

121 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

133 ms

quicksearch.css

quicksearch.css

122 ms

jquery.quicksearch.js

jquery.quicksearch.js

132 ms

499565

499565

170 ms

the-old-colony-logo.jpg

the-old-colony-logo.jpg

344 ms

7DC7397C-D99B-48FD-99C1-526DDC6D9BEC.jpeg

7DC7397C-D99B-48FD-99C1-526DDC6D9BEC.jpeg

226 ms

65588C08-C839-429E-BAA5-ECE23BAEFDA3.jpeg

65588C08-C839-429E-BAA5-ECE23BAEFDA3.jpeg

263 ms

slide-final3.jpg

slide-final3.jpg

243 ms

sensitive.jpg

sensitive.jpg

158 ms

meet.jpg

meet.jpg

170 ms

women.jpg

women.jpg

224 ms

men.jpg

men.jpg

242 ms

kids.jpg

kids.jpg

259 ms

apricot-and-honey_thumbnail.jpg

apricot-and-honey_thumbnail.jpg

334 ms

cinnamon-clove_thumbnail.jpg

cinnamon-clove_thumbnail.jpg

342 ms

gift%20set%20email_thumbnail.jpg

gift%20set%20email_thumbnail.jpg

634 ms

A95226B6-AD6F-456B-8319-953454029545_thumbnail.jpeg

A95226B6-AD6F-456B-8319-953454029545_thumbnail.jpeg

430 ms

map.jpg

map.jpg

339 ms

drop-pin.png

drop-pin.png

365 ms

comp3_35.jpg

comp3_35.jpg

367 ms

bubble.jpg

bubble.jpg

385 ms

footer-logo.jpg

footer-logo.jpg

387 ms

cc-cards.jpg

cc-cards.jpg

392 ms

pxiByp8kv8JHgFVrLGT9V1hvEv-L.woff

pxiByp8kv8JHgFVrLGT9V1hvEv-L.woff

47 ms

pxiEyp8kv8JHgFVrFJPUdVNF.woff

pxiEyp8kv8JHgFVrFJPUdVNF.woff

154 ms

pxiByp8kv8JHgFVrLDz8V1hvEv-L.woff

pxiByp8kv8JHgFVrLDz8V1hvEv-L.woff

166 ms

pxiByp8kv8JHgFVrLFj_V1hvEv-L.woff

pxiByp8kv8JHgFVrLFj_V1hvEv-L.woff

194 ms

pxiGyp8kv8JHgFVrLPTedHFHGPc.woff

pxiGyp8kv8JHgFVrLPTedHFHGPc.woff

194 ms

pxiByp8kv8JHgFVrLEj6V1hvEv-L.woff

pxiByp8kv8JHgFVrLEj6V1hvEv-L.woff

192 ms

pxiByp8kv8JHgFVrLCz7V1hvEv-L.woff

pxiByp8kv8JHgFVrLCz7V1hvEv-L.woff

183 ms

pxiByp8kv8JHgFVrLDD4V1hvEv-L.woff

pxiByp8kv8JHgFVrLDD4V1hvEv-L.woff

193 ms

pxiByp8kv8JHgFVrLBT5V1hvEv-L.woff

pxiByp8kv8JHgFVrLBT5V1hvEv-L.woff

219 ms

count.asp

count.asp

420 ms

3dvisit.asp

3dvisit.asp

397 ms

frontapi.asp

frontapi.asp

389 ms

fontello.woff

fontello.woff

285 ms

ga6iaw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTa32J4wsL2JAlAhZT1ejw80Lhq7qzA.woff

ga6iaw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTa32J4wsL2JAlAhZT1ejw80Lhq7qzA.woff

158 ms

ga6iaw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTa32J4wsL2JAlAhZqFCjw80Lhq7qzA.woff

ga6iaw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTa32J4wsL2JAlAhZqFCjw80Lhq7qzA.woff

158 ms

flexslider-icon.woff

flexslider-icon.woff

319 ms

embed.vendor.min.760717b3f565c387.css

embed.vendor.min.760717b3f565c387.css

43 ms

embed.style.min.41abd7aaef93351c.css

embed.style.min.41abd7aaef93351c.css

88 ms

embed.grid.min.4069f6f840f9102b.css

embed.grid.min.4069f6f840f9102b.css

89 ms

js

js

123 ms

embed.vendor.min.2f17f0b14ee46c5a.js

embed.vendor.min.2f17f0b14ee46c5a.js

87 ms

embed.main.min.65b73ba9362828bd.js

embed.main.min.65b73ba9362828bd.js

86 ms

iframeResizer.contentWindow.min.0da4d54c7d115e53.js

iframeResizer.contentWindow.min.0da4d54c7d115e53.js

86 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

181 ms

analytics.js

analytics.js

90 ms

facebook.png

facebook.png

19 ms

xicon.png

xicon.png

20 ms

pinterest.png

pinterest.png

18 ms

spacer.gif

spacer.gif

26 ms

26264595_143652369657415_5783135449308463104_n.jpg

26264595_143652369657415_5783135449308463104_n.jpg

36 ms

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26871747_1980639905521996_2080340810808688640_n.jpg

47 ms

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26867031_169939153621482_3373035218540691456_n.jpg

54 ms

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26264057_1939042409689835_9058881257638723584_n.jpg

59 ms

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26310902_1755000381476274_7092031594667442176_n.jpg

58 ms

Accessibility Review

theoldcolony.com accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theoldcolony.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

theoldcolony.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theoldcolony.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Theoldcolony.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theoldcolony.com

Open Graph description is not detected on the main page of The Old Colony. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: