Tools & Wizards About Us
theory.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

theory.com

Theory Official Site | Contemporary Clothing for Women and Men

Page Load Speed

4.3 sec in total

First Response

1.1 sec

Resources Loaded

2.7 sec

Page Rendered

530 ms

theory.com screenshot

About Website

Welcome to theory.com homepage info - get ready to check Theory best content for United States right away, or after learning these important things about theory.com

Theory offers high quality contemporary men’s and women’s clothing. Discover the season’s latest cashmere sweaters, pants, blazers, shirts, and wear to work styles for men and women.

Visit theory.com

Key Findings

We analyzed Theory.com page load time and found that the first response time was 1.1 sec and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

theory.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value18.3 s

0/100

10%

TBT (Total Blocking Time)

Value8,770 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.521

15/100

15%

TTI (Time to Interactive)

Value33.7 s

0/100

10%

Network Requests Diagram

www.theory.com

1144 ms

63cafddd07d4c676ddcb156079307338691900112434e5

33 ms

suyroeht.js

175 ms

main.js

147 ms

search.js

143 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 59% of them (27 requests) were addressed to the original Theory.com, 11% (5 requests) were made to Ak-media.theory.com and 9% (4 requests) were made to . The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Theory.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (66%)

Content Size

2.2 MB

After Optimization

756.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theory.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. CSS take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 185.4 kB

  • Original 221.3 kB
  • After minification 190.8 kB
  • After compression 36.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.5 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 185.4 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 10.9 kB
  • After minification 10.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theory images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 551.7 kB

  • Original 893.9 kB
  • After minification 890.5 kB
  • After compression 342.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 551.7 kB or 62% of the original size.

CSS Optimization

-67%

Potential reduce by 753.3 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 367.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theory.com needs all CSS files to be minified and compressed as it can save up to 753.3 kB or 67% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (79%)

Requests Now

38

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.theory.com

www.theory.com

1144 ms

63cafddd07d4c676ddcb156079307338691900112434e5

63cafddd07d4c676ddcb156079307338691900112434e5

33 ms

suyroeht.js

suyroeht.js

175 ms

main.js

main.js

147 ms

search.js

search.js

143 ms

productCarousel.js

productCarousel.js

118 ms

mediaTile.js

mediaTile.js

114 ms

global.css

global.css

425 ms

layout.css

layout.css

417 ms

pagedesigner-bootstrap.min.css

pagedesigner-bootstrap.min.css

417 ms

searchFullWidth.css

searchFullWidth.css

411 ms

page_designer.css

page_designer.css

444 ms

pdCarousel.css

pdCarousel.css

480 ms

gender-tile.css

gender-tile.css

450 ms

BoMsrKW1vx9VCw.js

BoMsrKW1vx9VCw.js

26 ms

flags.css

flags.css

537 ms

styles.css

styles.css

448 ms

geScriptLoader.js

geScriptLoader.js

447 ms

ltkJS.js

ltkJS.js

453 ms

ltkClickTracking.js

ltkClickTracking.js

466 ms

ltkActivityTracking.js

ltkActivityTracking.js

532 ms

ltkSubPoints.js

ltkSubPoints.js

660 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

660 ms

dwac-21.7.js

dwac-21.7.js

825 ms

gretel.min.js

gretel.min.js

20 ms

applepay-order-tracking.js

applepay-order-tracking.js

824 ms

KU8

KU8

532 ms

widget.js

widget.js

24 ms

wdp.js

wdp.js

19 ms

widget.css

widget.css

128 ms

logo.js

logo.js

4 ms

open_sans.css

open_sans.css

16 ms

HB9UW-TGMHD-747V8-VN94U-U84HJ

HB9UW-TGMHD-747V8-VN94U-U84HJ

382 ms

Icons_location

Icons_location

888 ms

banner-close.svg

banner-close.svg

295 ms

Icons_clock

Icons_clock

889 ms

Icons_cal

Icons_cal

741 ms

apple-store-logo

apple-store-logo

426 ms

google-store-logo

google-store-logo

486 ms

us.svg

us.svg

251 ms

bkd94FMfD0bkxBPgqtihAwPijEy2ismyDgfKCDhP8kAVUgAAVTU0uoAAA==

bkd94FMfD0bkxBPgqtihAwPijEy2ismyDgfKCDhP8kAVUgAAVTU0uoAAA==

124 ms

edAmfwBhplkHgAAAVl6EUwAAA==

edAmfwBhplkHgAAAVl6EUwAAA==

124 ms

+RICxbOmB5bmmmXQm2hWwPJAswpWepo1sNrRrIO19o+KPPkCL4ln7AABVNJtPQAA

+RICxbOmB5bmmmXQm2hWwPJAswpWepo1sNrRrIO19o+KPPkCL4ln7AABVNJtPQAA

123 ms

ORNqaaKPVsDzZBv6sYgM2xYggGI8UIDIeKMRgNFFtg3Fdsgy01VVAk3iEHXA0AAAFZehFNAAA=

ORNqaaKPVsDzZBv6sYgM2xYggGI8UIDIeKMRgNFFtg3Fdsgy01VVAk3iEHXA0AAAFZehFNAAA=

122 ms

i

i

208 ms

config.json

config.json

129 ms

Accessibility Review

theory.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theory.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

theory.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theory.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theory.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theory.com

Open Graph data is detected on the main page of Theory. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: