Tools & Wizards About Us
theoutdoorscompany.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

theoutdoorscompany.co.uk

The Outdoors Company | Corporate Outdoor Clothing & Equipment

Page Load Speed

14.6 sec in total

First Response

181 ms

Resources Loaded

5.9 sec

Page Rendered

8.6 sec

theoutdoorscompany.co.uk screenshot

About Website

Visit theoutdoorscompany.co.uk now to see the best up-to-date The Outdoors Company content for United Kingdom and also check out these interesting facts you probably never knew about theoutdoorscompany.co.uk

The Outdoors Company is a leading trade supplier of high-end, branded outdoor corporate wear, accessories and expedition gear. We connect our customers to sought-after, premium brands.

Visit theoutdoorscompany.co.uk

Key Findings

We analyzed Theoutdoorscompany.co.uk page load time and found that the first response time was 181 ms and then it took 14.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

theoutdoorscompany.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value39.5 s

0/100

25%

SI (Speed Index)

Value20.6 s

0/100

10%

TBT (Total Blocking Time)

Value1,850 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value49.4 s

0/100

10%

Network Requests Diagram

theoutdoorscompany.co.uk

181 ms

theoutdoorscompany.co.uk

2396 ms

script.js

27 ms

log

431 ms

sbi-styles.min.css

152 ms

Our browser made a total of 209 requests to load all elements on the main page. We found that 96% of them (200 requests) were addressed to the original Theoutdoorscompany.co.uk, 1% (2 requests) were made to Fonts.googleapis.com and 0% (1 request) were made to Cdn-cookieyes.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Theoutdoorscompany.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 544.8 kB (4%)

Content Size

15.5 MB

After Optimization

14.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theoutdoorscompany.co.uk main page is 15.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 13.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 291.9 kB

  • Original 361.3 kB
  • After minification 337.6 kB
  • After compression 69.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 291.9 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 242.4 kB

  • Original 13.4 MB
  • After minification 13.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Outdoors Company images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 3.6 kB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 1.6 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 6.8 kB

  • Original 94.2 kB
  • After minification 94.1 kB
  • After compression 87.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theoutdoorscompany.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 114 (55%)

Requests Now

206

After Optimization

92

  • Images
  • JavaScript
  • CSS

The browser has sent 206 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Outdoors Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 85 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theoutdoorscompany.co.uk

theoutdoorscompany.co.uk

181 ms

theoutdoorscompany.co.uk

theoutdoorscompany.co.uk

2396 ms

script.js

script.js

27 ms

log

log

431 ms

sbi-styles.min.css

sbi-styles.min.css

152 ms

style.min.css

style.min.css

304 ms

styles.css

styles.css

229 ms

intlTelInput.min.css

intlTelInput.min.css

230 ms

countrySelect.min.css

countrySelect.min.css

233 ms

jquery.dataTables.min.css

jquery.dataTables.min.css

235 ms

buttons.min.css

buttons.min.css

246 ms

main.css

main.css

309 ms

plugin.css

plugin.css

310 ms

woocommerce-layout.css

woocommerce-layout.css

312 ms

woocommerce.css

woocommerce.css

314 ms

wt-import-export-for-woo-public.css

wt-import-export-for-woo-public.css

325 ms

style.css

style.css

378 ms

main.css

main.css

381 ms

swiper-bundle.min.css

swiper-bundle.min.css

396 ms

aos.min.css

aos.min.css

397 ms

jquery.min.js

jquery.min.js

466 ms

jquery-migrate.min.js

jquery-migrate.min.js

399 ms

jquery.dataTables.min.js

jquery.dataTables.min.js

523 ms

dataTables.buttons.min.js

dataTables.buttons.min.js

452 ms

buttons.print.min.js

buttons.print.min.js

454 ms

buttons.html5.min.js

buttons.html5.min.js

456 ms

jszip.min.js

jszip.min.js

556 ms

pdfmake.min.js

pdfmake.min.js

758 ms

vfs_fonts.js

vfs_fonts.js

1058 ms

ka_variation_table_add_to_cart_ajax.js

ka_variation_table_add_to_cart_ajax.js

542 ms

ka_variation_table_cdn.js

ka_variation_table_cdn.js

545 ms

product-tiered-pricing-table.min.js

product-tiered-pricing-table.min.js

600 ms

core.min.js

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611 ms

mouse.min.js

mouse.min.js

624 ms

slider.min.js

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636 ms

front-vendor.js

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676 ms

underscore.min.js

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689 ms

wp-util.min.js

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703 ms

accounting.min.js

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715 ms

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65 ms

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111 ms

api.js

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39 ms

wc-blocks.css

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687 ms

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771 ms

wcc-main.css

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695 ms

theme-01.css

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693 ms

plugin.js

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691 ms

jquery.blockUI.min.js

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689 ms

add-to-cart.min.js

add-to-cart.min.js

679 ms

js.cookie.min.js

js.cookie.min.js

619 ms

woocommerce.min.js

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615 ms

country-select.min.js

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614 ms

address-i18n.min.js

address-i18n.min.js

615 ms

index.js

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613 ms

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625 ms

intlTelInput.min.js

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586 ms

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103 ms

css2

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34 ms

countrySelect.min.js

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596 ms

sourcebuster.min.js

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598 ms

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610 ms

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625 ms

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586 ms

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658 ms

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656 ms

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646 ms

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20 ms

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572 ms

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593 ms

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594 ms

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585 ms

element.min.js

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549 ms

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555 ms

i18n.min.js

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568 ms

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567 ms

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lodash.min.js

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463 ms

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order-attribution-blocks.min.js

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map.js

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479 ms

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482 ms

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412 ms

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414 ms

MotionPathPlugin.min.js

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436 ms

gsap.min.js

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448 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

461 ms

swiper-bundle.min.js

swiper-bundle.min.js

452 ms

aos.min.js

aos.min.js

461 ms

rellax.min.js

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458 ms

css

css

14 ms

lottie-player.min.js

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588 ms

ScrollToPlugin.js

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468 ms

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479 ms

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411 ms

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409 ms

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414 ms

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469 ms

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404 ms

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408 ms

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552 ms

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533 ms

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517 ms

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Womens_Microlight_Alpine_Jacket_AscentRed_QDB_13_AS-4.png

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700 ms

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839 ms

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649 ms

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762 ms

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759 ms

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752 ms

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748 ms

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730 ms

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720 ms

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705 ms

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bag.png

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Accessibility Review

theoutdoorscompany.co.uk accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theoutdoorscompany.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

theoutdoorscompany.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theoutdoorscompany.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Theoutdoorscompany.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

theoutdoorscompany.co.uk

Open Graph data is detected on the main page of The Outdoors Company. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: