Tools & Wizards About Us
thepaperstore.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

thepaperstore.com

Shop Unique Gifts, Stationery, Fashion & More | The Paper Store

Page Load Speed

2.7 sec in total

First Response

93 ms

Resources Loaded

2.3 sec

Page Rendered

355 ms

thepaperstore.com screenshot

About Website

Visit thepaperstore.com now to see the best up-to-date The Paper Store content for United States and also check out these interesting facts you probably never knew about thepaperstore.com

Shop The Paper Store to find unique gifts for every occasion. Browse fashion, jewelry, home decor, toys, spa, stationery and much more.

Visit thepaperstore.com

Key Findings

We analyzed Thepaperstore.com page load time and found that the first response time was 93 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

thepaperstore.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value6.9 s

34/100

10%

TBT (Total Blocking Time)

Value2,610 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value18.0 s

3/100

10%

Network Requests Diagram

thepaperstore.com

93 ms

www.thepaperstore.com

95 ms

www.thepaperstore.com

1011 ms

css

75 ms

css.php

154 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 63% of them (46 requests) were addressed to the original Thepaperstore.com, 4% (3 requests) were made to Cdn.searchspring.net and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Thepaperstore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 228.1 kB (16%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thepaperstore.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 56.3 kB

  • Original 68.7 kB
  • After minification 68.6 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.3 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 56.1 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Paper Store images are well optimized though.

JavaScript Optimization

-40%

Potential reduce by 115.2 kB

  • Original 285.7 kB
  • After minification 285.6 kB
  • After compression 170.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 115.2 kB or 40% of the original size.

CSS Optimization

-36%

Potential reduce by 511 B

  • Original 1.4 kB
  • After minification 1.4 kB
  • After compression 919 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thepaperstore.com needs all CSS files to be minified and compressed as it can save up to 511 B or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (39%)

Requests Now

64

After Optimization

39

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Paper Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thepaperstore.com

thepaperstore.com

93 ms

www.thepaperstore.com

www.thepaperstore.com

95 ms

www.thepaperstore.com

www.thepaperstore.com

1011 ms

css

css

75 ms

css.php

css.php

154 ms

modernizr.js

modernizr.js

53 ms

clientside.mvc

clientside.mvc

65 ms

channels.js

channels.js

290 ms

getseal

getseal

198 ms

jquery.min.js

jquery.min.js

107 ms

plugins.js

plugins.js

92 ms

mvscreen.js

mvscreen.js

64 ms

searchspring-productfinder.min.js

searchspring-productfinder.min.js

92 ms

autocomplete.css

autocomplete.css

195 ms

searchspring-autocomplete.min.js

searchspring-autocomplete.min.js

89 ms

560d592fe4b09e8b0f1413fd.json

560d592fe4b09e8b0f1413fd.json

378 ms

img_masthead.jpg

img_masthead.jpg

61 ms

SpringFashion_726x100_Mobile.jpg

SpringFashion_726x100_Mobile.jpg

45 ms

SpringFashion_1146x100_Global.jpg

SpringFashion_1146x100_Global.jpg

45 ms

OutdoorLivingHomepage1170x449.jpg

OutdoorLivingHomepage1170x449.jpg

104 ms

1170x449_Easter2016.jpg

1170x449_Easter2016.jpg

105 ms

KateSpade_02_09_16_1170x449.jpg

KateSpade_02_09_16_1170x449.jpg

46 ms

LilyPulitzer_2_09_16_1170x449_v3.jpg

LilyPulitzer_2_09_16_1170x449_v3.jpg

44 ms

Mantra370x451.jpg

Mantra370x451.jpg

47 ms

VBSpringSale335x260.jpg

VBSpringSale335x260.jpg

102 ms

ColoringBooks2580x260.jpg

ColoringBooks2580x260.jpg

104 ms

020116ChainStation940x260.jpg

020116ChainStation940x260.jpg

302 ms

001492_1000388458_Navy_260x260.jpg

001492_1000388458_Navy_260x260.jpg

104 ms

000879_1000396397_NoColor_260x260.jpg

000879_1000396397_NoColor_260x260.jpg

105 ms

000679_1000389650_NoColor_260x260.jpg

000679_1000389650_NoColor_260x260.jpg

299 ms

002938_1000395856_NoColor_260x260.jpg

002938_1000395856_NoColor_260x260.jpg

298 ms

001709_1000389775_NoColor_260x260.jpg

001709_1000389775_NoColor_260x260.jpg

104 ms

003319_1000332999_NoColor_260x260.jpg

003319_1000332999_NoColor_260x260.jpg

104 ms

001154_1000357155_NoColor_260x260.jpg

001154_1000357155_NoColor_260x260.jpg

297 ms

002887_1000391396_NoColor_260x260.jpg

002887_1000391396_NoColor_260x260.jpg

295 ms

002938_1000395854_NoColor_260x260.jpg

002938_1000395854_NoColor_260x260.jpg

295 ms

001115_1000346919_NoColor_260x260.jpg

001115_1000346919_NoColor_260x260.jpg

352 ms

001157_1000024466_NoColor_260x260.jpg

001157_1000024466_NoColor_260x260.jpg

353 ms

002919_1000389018_NoColor_260x260.jpg

002919_1000389018_NoColor_260x260.jpg

350 ms

000642_1000382172_NoColor_260x260.jpg

000642_1000382172_NoColor_260x260.jpg

351 ms

Lokai.jpg

Lokai.jpg

351 ms

LIG370x250.jpg

LIG370x250.jpg

351 ms

RusticMarlin370x250.jpg

RusticMarlin370x250.jpg

395 ms

icon_returns.png

icon_returns.png

380 ms

icon_store-locator.png

icon_store-locator.png

353 ms

icon_truck.png

icon_truck.png

392 ms

1.png

1.png

391 ms

2.png

2.png

379 ms

22.png

22.png

393 ms

14.png

14.png

402 ms

img_best_enterprise_winner_150x150.png

img_best_enterprise_winner_150x150.png

439 ms

icon_stores.png

icon_stores.png

438 ms

getseal

getseal

261 ms

v0SdcGFAl2aezM9Vq_aFTQ.ttf

v0SdcGFAl2aezM9Vq_aFTQ.ttf

254 ms

nj47mAZe0mYUIySgfn0wpQ.ttf

nj47mAZe0mYUIySgfn0wpQ.ttf

303 ms

ElegantIcons.woff

ElegantIcons.woff

360 ms

7jR1T900H5YEkd1UcZhA_fesZW2xOQ-xsNqO47m55DA.ttf

7jR1T900H5YEkd1UcZhA_fesZW2xOQ-xsNqO47m55DA.ttf

310 ms

gtm.js

gtm.js

332 ms

js

js

301 ms

widget.js

widget.js

597 ms

b.min.js

b.min.js

254 ms

img_slider_loader.gif

img_slider_loader.gif

109 ms

jquery.min.js

jquery.min.js

73 ms

gtmp_compiled_rok_tJmPAIE.js

gtmp_compiled_rok_tJmPAIE.js

56 ms

conversion_async.js

conversion_async.js

62 ms

analytics.js

analytics.js

78 ms

config.js

config.js

28 ms

49 ms

ec.js

ec.js

18 ms

collect

collect

25 ms

collect

collect

62 ms

43 ms

ga-audiences

ga-audiences

17 ms

Accessibility Review

thepaperstore.com accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

thepaperstore.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thepaperstore.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thepaperstore.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thepaperstore.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thepaperstore.com

Open Graph description is not detected on the main page of The Paper Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: