Tools & Wizards About Us
thephonestore.ca screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

thephonestore.ca

The Phone Store | Canmore | Banff | Telus & Koodo Independant Dealer

Page Load Speed

11.5 sec in total

First Response

2.7 sec

Resources Loaded

5.3 sec

Page Rendered

3.6 sec

thephonestore.ca screenshot

About Website

Click here to check amazing The Phone Store content. Otherwise, check out these important facts you probably never knew about thephonestore.ca

TELUS is a leader in the communications sector. Telus+Koodo Independent Dealer. Banff: call 403.762.2334 - Canmore: call 403.678.2525. Email: customerservice@thephonestore.ca. Mon-Fri 10AM - 6PM Sat 1...

Visit thephonestore.ca

Key Findings

We analyzed Thephonestore.ca page load time and found that the first response time was 2.7 sec and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

thephonestore.ca performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value8,340 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value19.4 s

2/100

10%

Network Requests Diagram

thephonestore.ca

2689 ms

css

24 ms

font-awesome.min.css

176 ms

magnific-popup.css

171 ms

bxslider.css

173 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 63% of them (30 requests) were addressed to the original Thephonestore.ca, 17% (8 requests) were made to Fonts.gstatic.com and 8% (4 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Thephonestore.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 113.0 kB (6%)

Content Size

2.0 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thephonestore.ca main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 28.1 kB

  • Original 36.5 kB
  • After minification 31.7 kB
  • After compression 8.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.1 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 25.8 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Phone Store images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 86.5 kB
  • After minification 86.5 kB
  • After compression 86.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 59.1 kB

  • Original 71.2 kB
  • After minification 52.4 kB
  • After compression 12.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thephonestore.ca needs all CSS files to be minified and compressed as it can save up to 59.1 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (54%)

Requests Now

37

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Phone Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thephonestore.ca

thephonestore.ca

2689 ms

css

css

24 ms

font-awesome.min.css

font-awesome.min.css

176 ms

magnific-popup.css

magnific-popup.css

171 ms

bxslider.css

bxslider.css

173 ms

owl.carousel.css

owl.carousel.css

175 ms

owl.theme.css

owl.theme.css

177 ms

base.css

base.css

198 ms

peblog.css

peblog.css

223 ms

style.css

style.css

223 ms

blog.css

blog.css

226 ms

custom.css

custom.css

246 ms

style.css

style.css

246 ms

jquery.js

jquery.js

249 ms

jquery-migrate.min.js

jquery-migrate.min.js

381 ms

js

js

190 ms

js

js

353 ms

comment-reply.min.js

comment-reply.min.js

350 ms

theme.min.js

theme.min.js

364 ms

wp-embed.min.js

wp-embed.min.js

338 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

212 ms

gen_204

gen_204

184 ms

embed

embed

556 ms

embed

embed

713 ms

phonestore-logo.png

phonestore-logo.png

512 ms

phonestore-canmore-banff.jpg

phonestore-canmore-banff.jpg

553 ms

iphone-380x253.jpg

iphone-380x253.jpg

511 ms

samsung-380x253.jpg

samsung-380x253.jpg

512 ms

google-380x253.jpg

google-380x253.jpg

511 ms

lg-cell-phones-canmore-380x253.jpg

lg-cell-phones-canmore-380x253.jpg

499 ms

hooking-up-the-rockies.jpg

hooking-up-the-rockies.jpg

560 ms

thephonestore-canmore-banff.jpg

thephonestore-canmore-banff.jpg

542 ms

telusdealer.jpg

telusdealer.jpg

549 ms

koodo-dealer-canmore-banff-1.jpg

koodo-dealer-canmore-banff-1.jpg

547 ms

analytics.js

analytics.js

229 ms

canmore-banff-mobilephones.jpg

canmore-banff-mobilephones.jpg

219 ms

js

js

364 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

135 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

157 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

153 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVc.ttf

282 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

141 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCGPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCGPrQ.ttf

287 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCGPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCGPrQ.ttf

289 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCGPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCGPrQ.ttf

291 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CGPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CGPrQ.ttf

276 ms

collect

collect

263 ms

gen_204

gen_204

436 ms

Accessibility Review

thephonestore.ca accessibility score

74

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thephonestore.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

thephonestore.ca SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thephonestore.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thephonestore.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thephonestore.ca

Open Graph description is not detected on the main page of The Phone Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: