Tools & Wizards About Us
thepromofirm.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

thepromofirm.com

The Promo Firm | Promotional Products & Apparel | New York, NY: Home

Page Load Speed

7.7 sec in total

First Response

694 ms

Resources Loaded

2.3 sec

Page Rendered

4.7 sec

thepromofirm.com screenshot

About Website

Visit thepromofirm.com now to see the best up-to-date The Promo Firm content and also check out these interesting facts you probably never knew about thepromofirm.com

The Promo Firm. Best selection of promotional items, apparel and corporate gifts. Let us earn your business with our 1st class service and competitive prices. New York, NY

Visit thepromofirm.com

Key Findings

We analyzed Thepromofirm.com page load time and found that the first response time was 694 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

thepromofirm.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value25.4 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

www.thepromofirm.com

694 ms

bootstrap.min.css

45 ms

css

64 ms

owl.carousel.min.css

80 ms

flexslider.css

118 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 87% of them (77 requests) were addressed to the original Thepromofirm.com, 7% (6 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (694 ms) belongs to the original domain Thepromofirm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 577.0 kB (15%)

Content Size

3.8 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thepromofirm.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 41.0 kB

  • Original 50.5 kB
  • After minification 44.0 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.0 kB or 81% of the original size.

Image Optimization

-6%

Potential reduce by 181.2 kB

  • Original 3.2 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Promo Firm images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 29.3 kB

  • Original 151.4 kB
  • After minification 151.0 kB
  • After compression 122.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.3 kB or 19% of the original size.

CSS Optimization

-70%

Potential reduce by 325.5 kB

  • Original 461.9 kB
  • After minification 461.7 kB
  • After compression 136.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thepromofirm.com needs all CSS files to be minified and compressed as it can save up to 325.5 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (40%)

Requests Now

83

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Promo Firm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thepromofirm.com

www.thepromofirm.com

694 ms

bootstrap.min.css

bootstrap.min.css

45 ms

css

css

64 ms

owl.carousel.min.css

owl.carousel.min.css

80 ms

flexslider.css

flexslider.css

118 ms

all.min.css

all.min.css

188 ms

slick.css

slick.css

200 ms

lightbox.css

lightbox.css

200 ms

yamm.css

yamm.css

200 ms

StyleSheet

StyleSheet

503 ms

T906IeqQCfA

T906IeqQCfA

113 ms

Utils.js

Utils.js

220 ms

jquery.min.js

jquery.min.js

465 ms

migrate-3.1.0.js

migrate-3.1.0.js

465 ms

bootstrap.min.js

bootstrap.min.js

468 ms

slick.min.js

slick.min.js

465 ms

hoverIntent.min.js

hoverIntent.min.js

465 ms

superfish.min.js

superfish.min.js

466 ms

jquery.validate.min.js

jquery.validate.min.js

466 ms

lightbox.js

lightbox.js

468 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

467 ms

iframeResizer.min.js

iframeResizer.min.js

468 ms

IFrameUtils.js

IFrameUtils.js

468 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

469 ms

owl.carousel.min.js

owl.carousel.min.js

469 ms

scripts.js

scripts.js

469 ms

highslide-full.packed.js

highslide-full.packed.js

487 ms

highslide.config.js

highslide.config.js

487 ms

highslide.css

highslide.css

488 ms

Pic

Pic

488 ms

SigStoreLogo

SigStoreLogo

491 ms

SigStoreLogo

SigStoreLogo

490 ms

SigStoreLogo

SigStoreLogo

490 ms

SigStoreLogo

SigStoreLogo

489 ms

SigStoreLogo

SigStoreLogo

493 ms

SigStoreLogo

SigStoreLogo

491 ms

SigStoreLogo

SigStoreLogo

491 ms

SigStoreLogo

SigStoreLogo

492 ms

SigStoreLogo

SigStoreLogo

494 ms

www-player.css

www-player.css

19 ms

www-embed-player.js

www-embed-player.js

109 ms

base.js

base.js

170 ms

fetch-polyfill.js

fetch-polyfill.js

63 ms

ad_status.js

ad_status.js

407 ms

css

css

288 ms

PL50Ng6WSPcpIGlIDxG8nitp5Q4wQczbhxZVdUzHaI4.js

PL50Ng6WSPcpIGlIDxG8nitp5Q4wQczbhxZVdUzHaI4.js

344 ms

embed.js

embed.js

136 ms

Pic

Pic

358 ms

Pic

Pic

251 ms

Pic

Pic

347 ms

Pic

Pic

248 ms

QPic

QPic

232 ms

QPic

QPic

227 ms

QPic

QPic

233 ms

QPic

QPic

234 ms

QPic

QPic

332 ms

QPic

QPic

335 ms

QPic

QPic

335 ms

QPic

QPic

336 ms

QPic

QPic

336 ms

QPic

QPic

339 ms

QPic

QPic

338 ms

QPic

QPic

363 ms

QPic

QPic

339 ms

QPic

QPic

364 ms

QPic

QPic

366 ms

QPic

QPic

367 ms

QPic

QPic

364 ms

QPic

QPic

366 ms

QPic

QPic

485 ms

QPic

QPic

490 ms

QPic

QPic

491 ms

QPic

QPic

493 ms

QPic

QPic

490 ms

QPic

QPic

491 ms

QPic

QPic

492 ms

close.png

close.png

493 ms

loading.gif

loading.gif

493 ms

prev.png

prev.png

491 ms

next.png

next.png

491 ms

id

id

218 ms

fa-regular-400.woff

fa-regular-400.woff

443 ms

fa-light-300.woff

fa-light-300.woff

442 ms

fa-solid-900.woff

fa-solid-900.woff

494 ms

Create

Create

258 ms

fa-brands-400.woff

fa-brands-400.woff

251 ms

custom.png

custom.png

46 ms

zoomout.cur

zoomout.cur

46 ms

loader.white.gif

loader.white.gif

45 ms

Accessibility Review

thepromofirm.com accessibility score

69

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Low

No form fields have multiple labels

High

<frame> or <iframe> elements do not have a title

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

thepromofirm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thepromofirm.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thepromofirm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thepromofirm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thepromofirm.com

Open Graph description is not detected on the main page of The Promo Firm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: