Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

theprow.org.nz

Nelson, Marlborough and Tasman history, culture and stories - New Zealand | Ngā Kōrero o Te Tau Ihu

Page Load Speed

7.9 sec in total

First Response

401 ms

Resources Loaded

7.3 sec

Page Rendered

211 ms

theprow.org.nz screenshot

About Website

Click here to check amazing Theprow content for New Zealand. Otherwise, check out these important facts you probably never knew about theprow.org.nz

The Prow: ngā kōrero o te tau ihu features historical and cultural stories from Nelson, Marlborough and Tasman. A website for the Top of the South of New Zealand

Visit theprow.org.nz

Key Findings

We analyzed Theprow.org.nz page load time and found that the first response time was 401 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

theprow.org.nz performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value1,500 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.2

62/100

15%

TTI (Time to Interactive)

Value8.5 s

37/100

10%

Network Requests Diagram

theprow.org.nz

401 ms

theprow.org.nz

814 ms

www.theprow.org.nz

2955 ms

tools.js

604 ms

theprow.css

624 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 84% of them (77 requests) were addressed to the original Theprow.org.nz, 7% (6 requests) were made to Google.com and 2% (2 requests) were made to Cse.google.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Theprow.org.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 901.4 kB (69%)

Content Size

1.3 MB

After Optimization

404.9 kB

In fact, the total size of Theprow.org.nz main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 883.2 kB which makes up the majority of the site volume.

HTML Optimization

-99%

Potential reduce by 875.3 kB

  • Original 883.2 kB
  • After minification 27.8 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 855.5 kB, which is 97% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 875.3 kB or 99% of the original size.

Image Optimization

-9%

Potential reduce by 7.8 kB

  • Original 90.6 kB
  • After minification 82.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theprow images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 297.1 kB
  • After minification 297.1 kB
  • After compression 295.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-48%

Potential reduce by 16.9 kB

  • Original 35.3 kB
  • After minification 30.4 kB
  • After compression 18.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theprow.org.nz needs all CSS files to be minified and compressed as it can save up to 16.9 kB or 48% of the original size.

Requests Breakdown

Number of requests can be reduced by 68 (77%)

Requests Now

88

After Optimization

20

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theprow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

theprow.org.nz accessibility score

72

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

theprow.org.nz best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

theprow.org.nz SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theprow.org.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Theprow.org.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Theprow. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: